Alumni Outreach | Nurture Marketing

With proprietary technology and comprehensive in-house capabilities, HigheredGrowth delivers the right message to the right person at the right time.

Student Retention | Alumni Outreach | Livengagement™

The HigheredGrowth nurture platform provides dynamic personalized messaging via rules-based emails, personalized landing pages, and targeted event, candidate-specific direct mail pieces. Email creative, landing page creative, and printed direct mail creative all coincide at strategic points to ensure messaging is consistent and results are tremendous. Strategically executed university alumni communications provide an excellent source of referral leads that garner the greatest lead to student conversion rates of any source.
"...alumni referral leads garner the greatest lead to student conversion rates of any source..."
The HigheredGrowth lead nurturing platform allows for the collection of a variety of data through personalized landing pages. This data could be scheduled appointments, survey feedback, or reservations for a special event. Each unique candidate profile tracks the lifetime of activity for all campaigns. In essence, a personal profile could include data from nurturing a lead to enrollment, activity for that student during the enrollment retention process, and finally data relating to communications post graduation. This truly is a system built to track the lifelong relationship a person will have at a college or university. Program Highlights: Keep alumni data current Increase alumni donations or endowments Generate more alumni enrollment referrals In-depth contact data analysis and reporting Automate and track event announcements and ticketing