Education Lead Analytics and Reporting | Lead Management

The AdReply™ System provides a robust suite of tools that can manage cross-channel leads from a multitude of sources and fuel marketing decision making.

Lead Collection | Lead Delivery | Analytics Reporting

AdReply™ can be configured to deliver custom reports for any data collected by the system. Additionally, metrics can be defined to present the information managers need to make important decisions. This robust reporting functionality is fully automated and allows different reports to be delivered to each unique decision maker on a regularly scheduled basis. For instance, a report showing lead delivery by time of day can be automatically delivered on a scheduled basis to the individual managing enrollment counselor scheduling and staffing. Obviously, lead generation reporting such as lead to conversion and cost-per-enrollment can be configured and delivered in a variety of formats. For schools requiring a more tailored look and feel, reports can be skinned and branded with any design characteristics.
"...reporting is fully automated and allows unique reports to be delivered to each decision maker..."
Since AdReply™ continually monitors the progress of leads through the sales cycle, instant feedback is provided to enable vendors to make appropriate placement changes to boost lead quality. This instant feedback allows vendors and media partners the opportunity to see which placements are providing good qualified enrollment candidates. Vendor feedback can be provided via seamless API or a daily, automated productivity report in a multitude of formats. The AdReply™ system is a full circle solution for college and university lead generation. The system collects, tracks, and delivers leads in real time and closes the loop by providing real time data feedback to lead vendors based on lead productivity. This enables lead vendors to identify and respond to lead quality issues rapidly. AdReply™ has the ability to track lead cost data and apply this information to a campaign's productivity based on cost per enrollment. Detailed, automated reporting is available to present each campaign in easy to work with dollars and cents figures.