Student Enrollment Retention | Nurture Marketing

With proprietary technology and comprehensive in-house capabilities, HigheredGrowth delivers the right message to the right person at the right time.

Student Retention | Alumni Outreach | Livengagement™

According to the Center for the Study of College Student Retention (www.cscsr.org), student involvement and engagement are keys to retaining students for the duration of a degree program. A student who feels a connection to the school he or she attends that extends beyond the classroom is more likely to stay enrolled and more likely to successfully complete a degree program. Highly engaged students also exhibit	higher levels of satisfaction with their education experience and are more likely to refer friends and relatives. Not having a common, physical meeting place, it can be particularly difficult for online campuses to create a sense of community among students and faculty and keep them engaged throughout their educational career.
"Nearly 50% of students pursuing higher education will not earn a degree"
HigheredGrowth uses proven, cross-channel, higher education marketing programs involving personalized student communications, online interactive experiences and event planning consulting to engage students after they have enrolled, improving long-term student retention and reducing attrition. New enrollees and current students can be addressed with timed electronic and print communications designed specifically to keep them engaged in their own education.
From financial advice or transportation information to “back from break” parties and department activities, individual triggers and wider general population events can, via CRM databases, generate automated custom emails leading to personalized internet landing pages. Results of each high-touch interactive experience can be automatically analyzed and followed up with the appropriate planned personal communication.	A 5% improvement in customer retention rates can yield a 25-100% increase in profits* * Direct Mail Assoc.