Press | HigheredGrowth

HigheredGrowth has assembled a team of experts to provide Higher Education Marketing solutions that address the specific needs of this rapidly growing industry.

About Us | Press

DegreeHarmony.com Gets Personal And Matches Students to Colleges

Tempe, AZ – July 9, 2008 – HigheredGrowth, a higher education marketing firm, today announced a revolutionary education lead generation portal that matches prospective students to best-fit colleges based on a variety of unique questions. With the launch of DegreeHarmony.com, HigheredGrowth has created an exclusive platform that thoroughly understands a prospective students’ needs then matches those students algorithmically to the schools that align with their unique goals and aspirations.

The three-step process walks prospective students through a series of questions that facilitate a more thorough understanding of goals, career path, learning modality, demographics, and financial commitment. Question responses are processed in real-time and individualized school matches are presented instantly.

“DegreeHarmony.com is a departure from typical education lead portals that present schools to students based on how much money a school is willing to pay for their information,” says Frank Healy, President and CEO of HigheredGrowth. “If you don’t match students to schools that truly fit their needs, you won’t help the student and you certainly won’t help the school.” Mr. Healy’s prior experience includes managing Internet marketing and lead generation for nearly two hundred of Apollo Group’s University of Phoenix campuses.

For either online or campus schools, DegreeHarmony.com provides an array of choices for prospective students to find colleges specializing in traditional university degrees, certificate programs, and career or trade schools. Participating DegreeHarmony.com schools are required to answer a questionnaire upon signup that creates a database profile enabling the matching algorithm. “As additional schools enroll in the service, the algorithm continually evolves and scores new, unique attributes,” explains Healy. “This technology coupled with granular conversion data provided by our schools will allow us to finely tune the system and produce strong converting leads.”

DegreeHarmony.com is currently enrolling universities, career colleges, and trade schools to participate in its lead generation program slated to launch in September 2008. Charges are billed monthly on a per lead basis with no upfront cost. A demo of the site is available at http://www.degreeharmony.com. For additional information contact Michael Wishnow or Frank Healy at 480-458-1142.

Media Contact:
Eric Flottmann
Higher Ed Growth, LLC.
(480) 458-1142 ext 413
press@higheredgrowth.com