As the higher education industry continually grows and changes, old marketing techniques become less effective and schools have to devise new ways to gain enrollments. Typical education marketing challenges consist of campaigns falling short, exceeding budgets and not meeting lead quotas. As allocations are spread across networks of vendors and agencies, lead quality diminishes, conversion rates fall far below industry standards, and costs per enrollment get more expensive. Higher Ed Growth can revive struggling recruitment campaigns and cut costs for these schools by becoming their Agency of Record.
“…takes over the school’s campaign, consolidating the responsibility…”
As the Agency of Record, Higher Ed Growth takes over the client’s campaign, consolidating the responsibility for the campaign’s performance under one experienced manager. We are responsible for the successes or failures of the campaign, which makes it easy for schools to address issues easily and for Higher Ed Growth to resolve those problems quickly.
Although management would become consolidated, lead sources and prices would not. Higher Ed Growth manages several key vendors in concert with our own inquiry generation efforts, and discloses the source and price of each lead generated. This transparency aligns the goals of both parties, creates a diversified portfolio and provides an open window into the performance of the client’s online marketing investment.
Higher Ed Growth knows that schools are not in the business of buying lead volume; they need students. We assist our clients in shifting the focus off of simply buying leads, instead taking a closer look at cost effective enrollment marketing strategies. This simple change in ideology can be quite impactful for schools as we assist them in analyzing lead performance data. This information is entered into Higher Ed Growth’s proprietary lead management system and used to determine which lead sources are generating enrollments at or below the school’s cost goals. Sources that are performing receive more allocation, meaning campaigns become optimized.
Higher Ed Growth devotes the time and effort to reorganize campaigns, reevaluate goals, and calibrate them for success.