Higher Ed Growth President Appointed to APSCU Committee

Tempe, AZ (PRWEB) October 20, 2014

Frank Healy, president of Higher Ed Growth, a full-service marketing agency specializing in post-secondary education, was named as a committee member to a leading higher education association.

The Association of Private Sector Colleges and Universities (APSCU); a membership organization of accredited, private post-secondary schools, institutes, colleges and universities that provides career-specific educational programs across the nation; extended an invitation to Healy to sit on its Allied Member Committee.

“APSCU is known for advancing the higher education industry, and I hope my involvement as a committee member will help the organization continue to provide resources to colleges, universities and post-secondary schools,” Healy said. “HEG’s core focus is on marketing and inquiry generation within the higher education industry, so this is an excellent opportunity to lend my expertise and perspective.”

The APSCU Allied Membership Committee advises the association on membership policies, including the code of conduct that Allied Members must accept as a condition of membership. The committee is charged with the design and delivery of programs related to the recruitment and retention of Allied Members. Overall, APSCU has about 1,400 members that educate and support more than three million students each year for employment in 200 occupational fields.

For more information about Higher Ed Growth’s involvement with APSCU, visit http://www.higheredgrowth.com.

About Higher Ed Growth
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses propriety technology to deliver targeted enrollment inquiries to for-profit and nonprofit education clients. In addition to inquiry generation, HEG offers agency of record services, enrollment analytics and consulting, search engine marketing and white label portals – with the ultimate goal of boosting enrollment and retention numbers for clients. Visit http://www.higheredgrowth.com.

About The Association of Private Sector Colleges and Universities (APSCU)
The Association of Private Sector Colleges and Universities (APSCU) is a voluntary membership organization of accredited, private postsecondary schools, institutes, colleges and universities that provide career-specific educational programs. APSCU has about 1,400 members that educate and support over 3 million students each year for employment in over 200 occupational fields. APSCU member institutions provide the full range of higher education programs, including master’s and doctorate degrees, two- and four-year associate and baccalaureate degree programs, and short-term certificate and diploma programs.

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TCPA Regulations: One Year Later

One year ago, the lead generation industry experienced a shift when requirement changes in the Telephone Consumer Protection Act (TCPA) became effective. The TCPA update, ruled by the FCC, focused on new standards for contacting inquiries, which included standardizing acceptable call abandonment rates, implementing opt-out mechanisms and requiring prior express written consent for autodialed telemarketing calls. In retrospect, these revisions were a catalyst for an increased focus on compliance as the new regulations shed light on inquiry generation practices.

Companies who successfully navigated the TCPA waters saw it as a chance to increase transparency in the industry. Those who did not prepare and adapt to the ruling, however, have since faced the consequences from the government and/or clients. Within the past month alone, dozens of large corporations have been in the news for TCPA-related lawsuits, including Bank of America, AT&T, GEICO and Twitter. While these companies are usually able to sustain the effects of a lawsuit, smaller companies may not be so lucky and find themselves unable to recover from the burden on their finances and reputation. Small businesses, especially in lead generation, also faced a greater risk in losing clients if they were not TCPA compliant.

When companies realized that they could face legal action for contacting non-TCPA consenting inquiries (even unknowingly), the need for transparency between clients and lead providers increased. Organizations began to gain a sharper understanding of compliance and implement procedures for ensuring adherence to regulations. Inquiry providers saw an unprecedented demand from clients for a behind-the-scenes look at their lead generation process from start to finish, and deceptive and non-compliant lead providers folded under the scrutiny. This left room for quality inquiry companies to grow and improve the industry with a new perspective on lead generation best practices.

While many viewed the TCPA revisions as restrictive, some saw the ruling as a chance to reach out to leads in new ways. Companies began including language in TCPA disclosures to not only permit auto-dialed calls to consenting inquiries, but also to allow for emails and text message communications. As a result, marketers have been able to expand their marketing efforts with relevant, compliant email and SMS campaigns and reap the benefits of increased prospects. As the lead generation industry continues to face new legislations, it is important to remember that each ruling is an opportunity to improve upon current marketing practices to fit high-intent inquiries with high-quality companies.

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Strengthening Lead Generation through a Stronger Landing Page

Online lead generation has changed drastically over the past decade as marketers attempt to utilize a variety of digital marketing methods to generate inquiries. Organic search, pay-per-click, social media, display advertising and email offers are some of the many ways that advertisers get visitors to their site, and more importantly, their landing page. The landing page is a critical step in the lead generation process – the visitor must not only be interested in your product or service, but also must trust that you can provide what they need. Here are some tips on how to get your inquiry to hit “submit”.

1. Ensure Cohesive Content

From start to finish, visitors to your landing page should feel a sense of cohesiveness. The headline and copy should match the advertising used to get visitors to your page – if your ads say “Get Auto Insurance in California”, the landing page should be specific to California residents looking for car insurance. Images should directly relate to your landing page purpose, and provide directional cues for the user. Content needs to be relevant, useful and engaging.

2. Provide Clear Message and Purpose

Get to the point right away. The user should know the purpose of your landing page within seconds of looking at it. The page should have a single purpose and focus: one message, one form and one call-to-action. The call-to-action (CTA) should be compelling, large, easily found and above the fold. Use bullet points to break down information in an easily digestible format.

3. Reduce Friction

The form should be on the first page the user comes to. Forms should be as short as possible, collecting only necessary information. If you do need to collect a great deal of information, move additional fields to a secondary page. Eliminate or reduce navigation links; if you do direct users to another landing page for additional information about your offer, make sure that page also has a form to collect user data.

4. Establish Trust

Every aspect of your landing page should establish trust with the user – from the copy to the form to disclosures. Disclosures should follow industry standards, and make it clear to the user what will happen after they submit their information. Privacy statements and third party assurances, such as TRUSTe or VeriSign, help promote this trust and give the visitor confidence in your site.

5. Test Everything

Testing is vital to ensuring that you are getting the maximum return on your advertising investment. A/B and multivariate test copy, images, forms – anything that could affect the user experience and change their perception of what you are offering. Calibrate your landing page based on conversions and ROI. Through testing, you can discover insights about your customers that aid in the success of current and future landing pages.

Higher Ed Growth is a full-service marketing agency specializing in post-secondary education. Higher Ed Growth has a long history of understanding and evolving to provide compliant solutions. Visit www.higheredgrowth.com to learn more about our services and how quality prospects lead to successful students.

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Transparency: How to Impress Your Clients with Accurate Information

In the ever-changing world of lead generation, few topics have remained as constant in recent years as compliance and transparency. For many, transparency seems like a vague concept, another buzzword. However, it can be improved upon in a real, tangible way by providing accurate information to clients.

Companies should expect and be willing to give clients a full-access pass to the lead generation process – as intimidating as it may be. This is where compliance goes hand-in-hand with transparency: if you have put the effort into ensuring your marketing methods are compliant, there should be no issue in being transparent. Your process should be visible to not only the client, but the prospect, from clear website disclosures to contact center representatives. Clients need to know that any generated inquiries have intent and are fully aware that the company will contact them. If your client feels it necessary to audit your website or call center procedures, demonstrate full cooperation as a sign of your assurance of compliance.

Understand the client’s goals and be honest about the ability to achieve those objectives. When you work together to set realistic expectations, the client will value both the honesty and trust your ability to provide results. Whether or not you are meeting goals, ask for lead-level conversion data available to optimize campaigns. In return, you should be able to provide information about the origin of a lead if requested. For each prospect, track (at a minimum) the marketing method, landing page URL, data fields entered, disclosures and opt-ins. This level of reporting will not only impress clients, but also establish invaluable confidence in your company.

Trust is founded on transparency. Just as you would be more than willing to share positive news with your client, you should be willing to explain negative news or trends in order to develop a solution. Frequently discuss conversion plans and process changes; you will find clients are more understanding and appreciative when you are direct about your strategy. If you treat your client as a partner and provide honest and insightful information, they will reciprocate that trust.

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Higher Ed Growth help prospective college students find the “perfect fit”

By Alyssa Lee for AZ Tech Beat - September 16, 2014

Finding the right fit for ones’ college education can be a task in itself. While most entering freshmen take campus tours, talk to multiple advisors and jump through other hoops to find the perfect school, one online service is making the enrollment process easier for both the schools and the students.

Higher Ed Growth is a post-secondary education marketing agency that bridges the degree searching process between prospective students and schools.

Through its education portals, such as TrueDegree.com, Higher Ed Growth funnels students’ degree and campus preferences, interests and location to match each individual with a school that could be described as the “perfect fit,” taking out the time, money and stress typically spent on finding the right school.

Between TrueDegree.com and Edu4Military.com, a portal that concentrates on connecting service members to military-friendly colleges, there are about 30,000 to 50,000 enrollment inquiries a month, Higher Ed Growth founder and CEO Frank Healy said.

The perfect match isn’t a one-way street. Schools are also looking for students who will meet the academic standards, Healy added.

“Schools are always looking to add more students to their roster, even schools that turn away students are looking for students,” Healy said. “They’re just looking for students that have a very specific set of skills.”

The Tempe, Ariz.-based agency also offers various tools to solve the problem of handling enrollment inquiries, statistics and marketing that administration offices often struggle with in large volume.

Such tools include its EDU server that is used by colleges to reach potential students, and its HEG Enrollment Advisor that helps manage inquiries and facilitate an easy online experience for both the students and the schools.

As schools push for higher enrollment rates, most prospective students seeking to enroll in college via Higher Ed Growth are females who fall between the ages of 27 to 40 years old, Healy said.

Over the last two decades, the amount of females enrolling in college has spiked to outpace their male peers.

In 1994, 63 percent of females pursued a college education in the fall following high school graduation, while 61 percent of males enrolled in a university, according to the Pew Research Center.

By 2012, the percentage of females enrolled in college following high school graduation jumped by 8 percent to reach 71 percent, while male enrollment remained at 61 percent.

A similar pattern can be seen along racial lines, with the biggest jump in female enrollment being among Hispanics and African Americans.

Among Hispanics who completed high school in 1994, 52 percent of men and women went on to pursue a college degree. By 2014, 76 percent of Hispanic women were enrolled in a higher education institution, outpacing Hispanic men by 13 percentage points, according to Pew.

For African Americans, men were more likely to pursue a college degree after high school in 1994. However, in 2012, the amount of African American women enrolled in college jumped by 21 percent to reach 69 percent, while male enrollment remained stagnant at 57 percent.

As interest in higher education grows for minority students, Higher Ed Growth is gaining interest from various college administrations. The agency recently earned a spot amongst the fastest growing, privately-held companies in 2014.

In a list published by Inc. magazine, a publication that focuses on growing businesses, Higher Ed Growth was ranked No. 4,791 out of 5,000 privately-held companies across the United States as the fastest growing of its kind.

The findings were based on revenue earned over a three-year span between 2010 and 2013. Jumping by 49 percent from 2010, the marketing agency raked in $8 million in revenue in 2013, according to Inc.

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