Higher Education Enrollments Show Increase In Medical Assisting Certificates

Tempe, Ariz. (PRWEB) February 23, 2015

Certificate programs continue to be a popular choice among students pursuing higher education opportunities, according to an annual report by Higher Ed Growth (HEG), a leader in post-secondary education and generating enrollment leads.
The annual Enrollment Pursuit Report, issued by HEG’s data of more than 3,000 schools, shows medical assisting is the No. 1 choice in certificate-based enrollments. Management/business administration, health care administration, legal studies and medical billing round out the top five list, showing a large interest among today’s students in niche educational opportunities.

“Our data shows that students see a large demand in the marketplace for a very specialized focus,” said Eric Flottmann, chief operating officer for HEG. “Specialized certificates like medical assisting prove to be popular among nontraditional students, and they tend to see the opportunity for a significant salary in these fields upon completion.”

Among the other findings in the Enrollment Pursuit Report include:

  • HVAC has surged over the last 18 months, and experts believe this program will continue to grow. Dental programs are also experiencing a boom in 2014.
  • Economics programs have fallen from being in the top five degrees to not even making the top 10.
  • Assisted living programs increased to a top 15 program in 2014.
  • Electrical programs surged in late 2014, and mechanical engineering and welding programs also received a boost during this time period as well. This could be an early indicator that these programs will continue to grow

Each year, HEG examines data from the previous year to understand trends and emerging degrees and certificates across the nation. Last year’s Enrollment Pursuit Report showed health care and medical enrollments grew more than 15 percent while business degree enrollments decreased approximately 10 percent. Vocational program enrollments, like automotive and massage therapy, were also on a steady increase.

For more information about the HEG 2015 Educational Pursuit Report, visit http://www.higheredgrowth.com.

About Higher Ed Growth

Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses propriety technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to lead generation, HEG offers nurture marketing, creative services, enrollment consulting, search engine optimization and in-house printing services – with the ultimate goal of boosting enrollment and retention numbers for clients.

Article Link: http://www.prweb.com/releases/2015/02/prweb12534229.htm

5 Questions Clients are Asking in 2015

The lead generation industry has changed over the past decade, and clients have growing concerns as a result. Companies should take note of recent trends in the industry to predict client apprehensions and learn how to address them. Below are questions we are hearing from our clients this year, along with some helpful tips on how to ensure you can respond to these with confidence.

Are you able to support LeadiD or scoring models like Ebureau?
If your company doesn’t already have technology in place to accommodate scoring and audit systems, start finding a solution now. This question has been among the most common from our clients this year and will increase as new scoring services come to the market. Ensure your client that these services are easily implemented in your inquiry generation process.

Can you support a custom TCPA consent on web and call verified leads?
Be committed to understanding the ever-changing marketplace to ensure you provide the most compliant solutions. Your web forms and call centers should be easily adaptable to client needs, including TCPA verbiage. Let your clients know that you fully understand the importance of delivering 100 percent TCPA-compliant leads.

Can you allocate, target and pace my traffic at a granular level?
Have technology in place to allocate based on programs, campuses and media type. Being detail-oriented in every step is the most important and effective metric to follow to increase quality and reduce return rates. Confirm that you can customize all client descriptions and information as needed to make sure that the client’s product or service is represented properly.

Where are my leads coming from?
Be transparent with your lead generation process. You should be more than ready to provide information about where leads came from – whether short forms, landing pages or call recordings. Make 100 percent of call recordings available for your clients, so they can audit for compliance as needed. Leverage the right web analytics technology to ensure all lead data is captured and tracked through the lifecycle. Provide URLs or screen-shots of web forms; utilize solutions such as LeadiD to provide an extra level of compliance.

Why aren’t my leads converting?
If you are having trouble converting your leads, try reevaluating your process. Has the client been sending conversion data on a consistent basis? If not, ask them to start. Without conversion data, you will have no idea how you’re stacking up to expectations or how to make adjustments. After receiving conversion data, analyze sources and determine whom the top media performers and underperformers are. Put together an optimization plan that gives real numbers and information to the client, to show that you care about the quality of your leads as much as they do. Act on your plan, and continue to evaluate and optimize your process frequently.

Higher Ed Growth is a full-service marketing agency specializing in post-secondary education. Higher Ed Growth has a long history of understanding and evolving to provide compliant solutions. Visit www.higheredgrowth.com to learn more about our services and how quality prospects lead to successful students.


LeadsCon Article Link: http://www.leadscon.com/5-questions-clients-asking-2015/

Expanding Client Relationships Beyond Leads

Here’s the scenario: your company has been working with a client for years, providing quality leads and producing amazing results. The relationship is rock solid, and you see the opportunity to expand your service offerings to drive additional results. How do you ask the question?

For Higher Ed Growth, we have had great success expanding client relationship beyond lead generation and management – some clients have even starting using our team as its agency of record.

Do Your Research

In the inquiry generation industry, the first step to expand products and services is to conduct marketing analysis. This includes finding out what markets already exist, what they need and seek, what products they currently offer and what can be developed and improved. Figure out what the problem is, find a solution and utilize company strengths to execute it. Companies have an innovative technological platform have the upper hand because it gives the opportunity to revolutionize lead management.

Be Detail Oriented

When creating and expanding solutions, ensure there is a detail-oriented precision in every step taken. Put in the extra effort to make sure that the solution is effective, compliant and easy to use. The big picture is made up of small details, and that attention to detail will be what really amazes clients. Use research to understand the client’s process and tailor the solution to not only fit current clients, but to also predict future client needs as well.

Keep Communication Lines Open

Stay in constant communication with the team on the development of the solution, and involve people from all parts of the company, which can gain insight into problems and improvements. Ask questions to understand what is working and learn about opportunities to improve. This two-way dialogue will also encourage clients to report back, allowing you to adjust the campaign as you go.

Being an exemplary partner means going beyond performing with excellence. Creating innovative ways to strengthen a client’s marketing efforts and improving inquiry quality is key. Take the time to broaden the relationship with the client into a trusted and respected partnership by having open discussions about their needs, and over time, strong products and innovative services can improve the client’s business processes to reach their goals.

The bottom line is that it is vital to not only maintain relationships with clients, but to also build them into successful partnerships. Companies that strive to improve the effectiveness of its services, including creative services, accountability, compliance and detailed data, often have the best marketing strategies and approaches – and reap the benefits of retaining long-term, satisfied clients.

LeadsCon Article Link: http://www.leadscon.com/expanding-client-relationships-beyond-leads/

Industry Trends Forecast for 2015

With 2015 just around the corner, organizations are starting to look into upcoming trends and insights that they can expect in the new year. Lead generators have begun developing new and innovative lead generation strategies, and some topics from 2014 are still trending hot.

So what can we anticipate for 2015? Below are Higher Ed Growth’s predictions for the coming year:

Redefining and Investing in Digital Marketing

Digital marketing will join forces with digital selling in a very meaningful way. We will see a more conscious effort to bring back the basics within digital marketing and selling. This change will come from reevaluations of the target audience to determine what is and isn’t working – making sure that both the service and the message is relevant to the customer. Many companies are also reprioritizing allocation and investments to improve on content distribution, with a focus on personalized, rich media that engages the audience.

Mobile-Friendly Forms and Sites

As the number of people using their mobile phones to research and purchase continues to increase, mobile-friendly and responsive websites and forms will continue to be vital. Users want devices to match their contextual environment, so expect to see a demand for highly customized experiences that give the user exactly what they want when they want it. Today, mobile device users expect a high performing, mobile friendly website. Not only does your site need to display and function properly, it also needs to have a layout presented in an eye-catching and attractive format.

Consumer Retention

It’s no secret that big data is changing the way marketers learn and measure success in the consumer lifecycle. This year saw the start of a push to focus on retention as the main success event. Companies will approach customer retention as a priority to ensure they are meeting the needs of consumers and keeping those customers satisfied. As a result, retention will start to become a metric of success for lead generators, instead of the traditional focus on acquisition.

From technology trends to changes in business processes, there is much to consider as we enter the new year. These trends will be a topic of conversation among all industries and companies.

As lead generators, be sure to evaluate and consider trends in your specific industry to prepare for changes in 2015, and use the year as an opportunity to test new ideas and make improvements within your organization. We look forward to another year of great strides and advancements.

LeadsCon Article link: http://www.leadscon.com/industry-trends-forecast-2015/

Industry Trend Recap for 2014

The higher education sector had multiple trends arise in 2014. TCPA regulations, compliance, transparency, online education and technology were hot topics throughout the year that made significant impressions on the marketplace.


In 2012, the Federal Communications Commission ruled to issue new rules and regulations within the Telephone Consumer Protection Act. The new changes, effective October 2013, required companies to obtain prior express written consent before making autodialed telemarketing calls or sending text messages for marketing purposes. This new ruling presented some obstacles for companies within the higher education industry, as the lead generation process had to be revised from top to bottom. Some corporations saw fallout over the past year from an inability to comply with the new regulations, but many companies saw the changes as an opportunity to improve current business practices and increase transparency in the industry.


In periods of new legislation, such as the TCPA revisions, transparency becomes a central part of daily conversations. While many viewed transparency as another buzzword, we know that it can be improved upon by providing accurate information to consumers, clients and partners. When everyone is transparent, problems are solved faster, campaigns are easier to manage and higher performance levels emerge. In the higher education industry specifically, schools and inquiry generation partners need to work together to ensure that potential students are fully aware of the process of finding and enrolling in a school.


Regulations have increased over the past year, and the higher education industry has seen multiple companies face legal consequences as a result of non-compliance. Organizations are learning to adapt and apply new procedures quickly in order to avoid legal action and maintain trusting business relationships. Compliance also goes beyond cooperating with the law – it includes being proactive and staying aware of the constantly changing regulations. Compliance will continue to be a concern and priority for the industry.

Online Education & Technology

Although online education is not a new industry topic, it has remained a topic trend throughout 2014. Online education, along with its technical advances, has been recognized for its continued growth and improvement over the past years. It has completely transformed how students learn and interact, and the emergence of MOOCs (massive open online courses) has altered how students think about higher education. More and more schools are rebuilding their websites and creating apps in order to make technology student friendly. As education and technology continue to merge together, there will continue to be advances in the academic sphere.

LeadsCon Article Link: http://www.leadscon.com/industry-trend-recap-2014/

Slow job market impacts higher education

In the United States, recent news surrounding the economy is optimistic as the country’s GDP grew at a rapid 3.9 percent during the third quarter of 2014. The nation has now recovered all of the 8.7 million jobs lost during the recession, and the national unemployment rate has dropped to 5.8 percent, the lowest since July 2008. Some states who had been hovering at an unemployment rate of 8 percent have also seen a steady drop, but remain above the national average. Arizona is among these states, with the unemployment rate at 6.8 percent in recent months.

When there is an economic downturn, people have historically gone back to school as the value of a higher education increases, which for some outweighs the benefits of returning to the job market. Higher Ed Growth, a leader in post-secondary education marketing, has analyzed its data over the past year to pinpoint trends in higher education as a result of the recovering economy. Its findings show that the nation as a whole is currently experiencing reduced growth in college enrollments compared to previous years as students enter the job market again.

However, Arizona has seen an increase in students enrolling in higher education institutes from 2013 to 2014.

The Enrollment Pursuit Report released by Higher Ed Growth at the beginning of the year illustrated multiple changes in the higher education industry that reflect the current shift in the job market. Developments in both technology and health care are driving an increase in career opportunities to those fields. Degrees within the health care industry have grown more than 15 percent since 2011 as students pursue more in-demand fields. Business degree enrollments are down by about 10 percent, and because business degrees account for a majority of online programs, there has also been a decrease in online class enrollment in recent years.

In Arizona, certificate-level programs saw a decrease of about 18 percent, while associate and bachelor-level degrees increased. This differs from national statistics, which show a steady increase in certificate-level programs. This indicates that Arizonans are investing more time and resources into their education than those in other states.

As the Arizona economy continues to recover and reach a lower unemployment rate, the enrollment rate will likely drop as well. The most significant change in higher education will likely be a shift in degree types offered as new programs are both created and phased out. Students will continue to flock to degrees within health care and technology, and schools should focus their efforts on these along with other programs that are high demand and have high job placement rates.

AZ Big Media Aritcle Link: http://azbigmedia.com/ab/slow-job-market-impacts-higher-education

Inc. 5000 Conference Recap

This year, Higher Ed Growth (HEG) was recognized as #4,791 on the 2014 Inc. 5000 list of fastest growing privately held U.S. companies.

The contributors to HEG’s three-year revenue growth rate of 49 percent included new partnerships, technology development and team expansion. HEG gained significant exposure as a result of its growth, including local and national press and new industry contacts. The recognition from the award has added fuel to Higher Ed Growth`s continued progression. Achieving this momentous award presented multiple opportunities for the company, and HEG is honored to receive this recognized award.

Joe Laskowski, Higher Ed Growth`s Chief Marketing Officer, attended the three-day, invitation-only Inc. 5000 Conference & Awards Ceremony in Phoenix this October. The conference was held for 5,000 of America’s fastest growing, privately held companies of 2014.

Representatives from more than 2,000 of the award recipients were present during the event. Higher Ed Growth attended the conference to not only celebrate this outstanding achievement, but also to network with fellow innovative companies and gain insight into new, progressive business trends and ideas.

Attending a conference, occupied with numerous successful and inventive companies, gave attendees a one-of-a-kind learning opportunity. Keynote speakers included Michael Dell, founder and CEO of Dell Inc., Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises, and Kip Tindell, founder and CEO of The Container Store Group Inc. These successful entrepreneurs revealed their own candid successes and failures while building their empires. They also highlighted many commonalities that small companies face while expanding, such as growing pains, taking on calculated risks and hiring and retaining talent.

No two businesses are identical, but a common theme among all who attended the conference was growth; all companies in attendance were recognized for expanding their business financially. The Inc. 5000 Conference was an opportunity to discuss, learn and share helpful insight on the daily challenges and successes small private companies face while growing.

Our team was delighted to be a part of this inspiring event, and is proud of all the hard work its team has contributed in the path to this award. The lessons and insight gained during this conference will influence HEG as it continues to grow and expand in the new year.

Nontraditional Students Offer Opportunities for Lead Generation Companies

The higher education industry has seen a growing number of non-traditional students deciding to return to school, which has been a huge opportunity for companies that specialize in lead generation, especially in this industry.

These nontraditional students include those enrolled part-time, parents, full-time workers and adult learners. Along with the ever-changing workplace, there are numerous reasons as to why these groups of students are choosing to go back to school. Some are seeking a career change, hoping to start on a new path. Others may be wanting new skill sets or credentials to move up within their profession. Whatever the intention may be, starting or retuning to school can be an overwhelming process.

There are many options when it comes to choosing the right college and degree program, and potential students are well aware of this. They are doing in-depth research on various institutions to find one that meets their specific needs and lifestyle. Nontraditional students have unique characteristics; when it comes to making a decision on a school, they are more concerned about job preparation, balancing school with work and family responsibilities, and cost. Adult students are taking advantage of free web-based college search tools, which provide them with tailored information about schools they are most interested in.

Nontraditional students’ priorities and responsibilities differ from the average college student. With change comes challenges, and these students manage responsibilities like family and full-time positions. So what are they doing to manage, stay up-to-date and remain competitive in the era of technological advances? When it comes to getting an education in today’s world, many find themselves taking advantage of technology to pursue an education that would otherwise be unattainable. These students are utilizing online classes to earn their degrees on their own time. They are using online forums and focus groups to meet fellow peers and compare notes, experiences and insight.

Some adult students have taken to writing their own blogs and forums regarding their experience in searching for colleges, attending college, and juggling classes with their daily responsibilities. Colleges and lead generators alike should scour these blogs for insight into the life cycle of a nontraditional learner.

As a result, colleges can offer the right support system for this unique set of learners, including accommodating schedules and connecting them with others in their same situation. Lead generators can use this life cycle information to provide targeted messages and relevant information to potential students.

The higher education industry will continue to see a rise in nontraditional student enrollments, and should keep this group of students on their radar.

Leadscon Article Link:http://www.leadscon.com/nontraditional-students-offer-opportunities-lead-generation-companies/

The Education-Workforce Connection: Where does business fit in the equation?

by RaeAnne Marsh

“A four-year bachelor’s degree in any subject used to be the most valuable thing you could do,” says Eric Flottmann, chief operating officer of Higher Ed Growth, a Tempe-based company that uses a marketing approach with colleges and universities worldwide to help them boost enrollment. But the fall 2014 Enrollment Pursuit Report he authored reveals that healthcare-related courses of study are the most popular — and not the four-year programs. These include healthcare administration, insurance billing and coding, and pharmacy technician, among others, but medical assistant has been the dominant choice. “The opportunity for jobs is high, and degrees are relatively easy to get, from a time perspective. They can get a two-year associate’s degree or take a certification programs and be ready to hit the work force,” Flottmann explains.

“Schools are interested in the report because this is the part they play in the system to educate folks so they can become functional, working citizens,” Flottmann says. “They come to companies like ours to help fill seats in the classroom.” HEG works with more than 300 schools — including Grand Canyon University and Arizona State University — to match individuals interested in going to school with the school and program appropriate for them. Flottmann says the company has begun a study “picking apart data from the Department of Labor statistics to see if [student] interest matches employer needs.”

CorpU works with employers, tailoring its educational program to the specific needs of each company. Charles Schwab is among the businesses with a local presence the Pennsylvania-based talent development company works with. While its focus is not on creating a talent pool where employers can find qualified talent — because it works with the work force that exists at its client companies — it addresses another type of skills gap.

Alan Todd, CorpU CEO, explains, “Senior leadership, in terms of their executive education leadership development, has tended to go to the top business schools — Harvard, MIT, Wharton. For middle managers and emerging leaders, access to leading thinkers has been cost-prohibitive. Therefore, they have been getting something less — ineffective e-learning or seminars.” The result, he notes, is a disconnect between the top of the house, where strategy is determined, and the rest of the business — managers, directors, employees — where the strategy is executed. Says Todd, “Education, from the CEO’s perspective, is the No. 1 way to bring strategy to life and get everyone on the same page.” And he adds, “The rate of change has accelerated at such a pace in business that continuous organizational learning is the only mechanism for keeping up and staying relevant.”

Working with the schools — for whom. according to Todd, this is an opportunity to grow their market and access a population who could not afford the traditional residential experience — CorpU has rebuilt their world-class teaching and learning programs for a digital experience.

CorpU is also working on a college-employer collaborative, in partnership with the Bill Gates Foundation and the Clinton Global Initiative, to build and donate programs to community colleges so they can bridge the skills gap “and deliver grads who have what companies like Boeing and Lockheed Martin need,” Todd says. “We’re flipping the talent supply chain on its head.” The traditional model, he explains, has been supplier-driven, with higher education as the supplier and industry as the buyer. Developing a demand-driven approach, “We have gone to the buyer and said, ‘Let’s build programs that produce the output that you need.’”

Internships are a traditional tool in the workforce preparation arsenal. Grand Canyon University and SEED SPOT, a local social impact incubator, have collaborated to recently launch an Internship for Entrepreneurs program. In a twist from the traditional, this internship program deliberately places interns with startup ventures. “We could send a student to a stable, large business, and the student will learn a lot but would help the company [only] a little, or only one employee,” says Randy Gibb, dean of GCU’s Colangelo College of Business, explaining that the help to a startup could make a significant difference to its success.

The program matches a student with an entrepreneur, considering both the student’s skill set and what he or she is passionate about, explains C’pher Gresham, director of entrepreneurial initiatives for SEED SPOT. Noting early-stage companies always have a need for more expertise in different areas, Gresham says students will also bring practical skills in different industry sectors, such as marketing and finance, and have the opportunity to take what they’re learning in an academic setting and apply it in a real-life setting.

Purposely developing the internships to not be a long-term commitment, Gibb hopes the students will have five to ten experiences throughout their undergraduate program — and that they create “a hiring pathway.”


In Business Magazine Link: http://inbusinessmag.com/in-business/education-workforce-connection#.VFf1wGp0yUm


Are Once-Popular Online College Degree Programs Losing Momentum?

By Frank Healy for Career College Central

Since 2002, the availability of online degrees has reshaped the education sector, and today’s students have new expectations of their institutions of higher education. Online degrees combine the diversity of a unique learning experience with the convenience of being able to study anywhere and at any time. Eager to provide students with these benefits, colleges and universities have been continually adding more online programs in different fields every year.

But while online programs saw continual growth for a number of years as more students eschewed the traditional classroom setting for more flexible options, during the past year these programs seem to have lost some of the momentum they had built up during the past decade.

According to the 2013 Survey of Online Learning report, 7.1 million students took at least one online course, which is a significant increase from the approximately 5.5 million reported in the initial survey in 2002. But the report also shows only a 6.1 percent increase in online degree program enrollment between 2012 and 2013, the lowest increase in a decade.

Reading the data

With more than 400 clients in the higher education sector nationwide, Higher Ed Growth is a leader in postsecondary education and a major generator of enrollment inquiries. Higher Ed Growth’s data corresponds with national enrollment trends, and we too found a sizable decline in enrollment in online courses during the past two years, correlating with the findings of the Survey of Online Learning report.

Our data revealed that in 2012, 49 percent of all students were enrolled in on-campus degree programs, while 51 percent were enrolled in online degree programs. Within a year, this distribution shifted to 59 percent of students being enrolled in on-campus degree programs versus 41 percent being enrolled in online degree programs in 2013.

This nearly 10 percent shift in program types suggests a major change in students’ decision-making processes. So, why exactly are students drifting away from the online model to an in-person setting?

Changing to meet market demands

One possible reason for this shift is a change in the types of degrees that students want. For example, Higher Ed Growth’s data shows that health care and medical degree enrollments are on the rise. Enrollments for these programs have grown more than 15 percent since 2011, with medical assisting programs largely driving this trend. Nursing also rebounded in 2013 after a small decrease the year before. The very nature and structure of these programs requires students to partake in a more hands-on learning environment to gain a thorough understanding of the subject.

We are also seeing from our data that students are trending away from business degrees, a popular choice with online learners. These types of programs have seen a sharp decline of 10 percent since 2011.

In addition, there is always a correlation between higher education interests and job market demand. As students consider future career paths when enrolling in a college or university, they tend to pursue the degree type and learning environment that will best prepare them for the job market. Right now, the health care industry is seeing increased growth and momentum, and as a result there is a large interest in health-related degrees and a corresponding increase in traditional enrollments.

Meeting student needs

So, what does the future hold for online degree programs? Colleges and universities are likely to continue adapting their online degree programs to better meet the ever-changing needs of their students and to ensure that they remain competitive with traditional programs. For example, many institutions are augmenting their online programs to include more reputable materials in order to increase credibility and to emphasize that they are comparable in quality to a traditional classroom setting.

Schools may also look for more ways to bridge the gap between online and traditional coursework. Many schools have already adapted to fit this model by having lectures and coursework taking place online, but labs and demonstrations occurring in a classroom setting. This offers all the hands-on experience of the in-person model with the convenience of an online course.

Although the numbers indicate that online degree programs may be on the decline among current students, it is still too early to count online programs out of the running for the foreseeable future. Online degree programs provide the flexibility that busy students need. By continuing to provide courses that are easily adaptable to a changing audience, online degree programs are certain to always have their place in the higher education sector.


Career College Central September 2014 PDF Link: http://careercollegecentral.com/pdf/1405-CCC-Sept-2014.pdf

Higher Education Enrollments Show Increase In Medical Assisting Certificates

Tempe, Ariz. (PRWEB) February 23, 2015 Certificate programs continue to be a popular choice among students pursuing higher education opportunities, according to an annual report by Higher Ed Growth (HEG), a leader in post-secondary education and generating enrollment leads. The annual Enrollment Pursuit Report, issued by HEG’s data of more than 3,000 schools, shows medical […]

5 Questions Clients are Asking in 2015

The lead generation industry has changed over the past decade, and clients have growing concerns as a result. Companies should take note of recent trends in the industry to predict client apprehensions and learn how to address them. Below are questions we are hearing from our clients this year, along with some helpful tips on […]

Expanding Client Relationships Beyond Leads

Here’s the scenario: your company has been working with a client for years, providing quality leads and producing amazing results. The relationship is rock solid, and you see the opportunity to expand your service offerings to drive additional results. How do you ask the question? For Higher Ed Growth, we have had great success expanding […]