Tempe, AZ – January 3, 2013 – Higher Ed Growth (HEG), a marketing firm in the higher education industry, announced today that it has completed the acquisition of the mobile lead generation network MobileLeads.com. This acquisition will enable HEG to grow its product and service offering to clients in the post-secondary education sector and strengthen its ability to help colleges and universities boost enrollments.

MobileLeads.com and its team, which is comprised of marketers with experience in both lead generation and the higher education market, will be integrated into Higher Ed Growth’s business operations. MobileLeads’ network and knowledge in the mobile industry will be invaluable as HEG looks to expand their efforts into the multi-billion dollar industry of mobile advertising.

“Mobile is the next stage in the evolution of performance-based marketing. The acquisition of MobileLeads will help us expand our footprint in this rapidly growing space,” says Joe Laskowski, Managing Partner and CMO of Higher Ed Growth.

“Higher Ed Growth is a key player in the education lead generation space. We are very excited to leverage our expertise and technology for their impressive higher education client list,” says Eric Flottmann, Chief Operating Officer of MobileLeads.com.

Higher Ed Growth’s recently celebrated its five-year anniversary, an achievement that signifies the strength of the company as it thrived against the economic downturn. The acquisition of MobileLeads.com is another milestone in HEG’s mission to provide superior solutions to its clients as a full service agency. The company looks forward to many more milestones ahead as it continues to grow and expand rapidly.

About Higher Ed Growth

Higher Ed Growth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com.

When founders Frank Healy, Adam Carlson and Eric Flottmann started Higher Ed Growth (HEG) in June of 2007 they didn’t realize the country was on the eve of an economic collapse. “We considered starting an internet mortgage lead generation business, fortunately higher education was much more appealing to us,” says Frank Healy, President and CEO of Higher Ed Growth. “We didn’t start the company with a lot of capital and had we pursued mortgage, the company probably wouldn’t have survived”. During an economic downturn many laid-off and unemployed workers seek higher education to change careers or enhance their marketability to potential employers. HEG provides an array of services to the post-secondary higher education market, all of which help colleges and universities enroll more students. Through its proprietary portals, Udegrees.com, TrueDegree.com, EnrollmentAdvisor.com, and Edu4Military.com, HEG matches prospective students to the school that fits their particular needs and aspirations.

Founders Healy, Carlson and Flottmann built their first company together out of a garage. Their first venture, Yardcrew.com began with a $10,000 credit card and sweat equity, quite literally, in a hot garage in Tempe. The company soon became a hit with landscape companies nationwide and their client roster quickly grew to over 3,000. Yardcrew.com provides sales leads to landscape companies seeking new clients for commercial and residential maintenance and installation. A publicly traded firm in Silicon Valley eventually acquired the company for an undisclosed sum.

“We all enjoy the challenge of growing a business effectively from a bootstrapped position,” says Healy. Higher Ed Growth took in very modest seed capital from two Paradise Valley residents. One quite famous resident, Dorothy McGuire from the singing group The McGuire Sisters provided the initial round of funding.

Technology

Founder Adam Carlson single handedly created the proprietary systems HEG uses to run its business. “Our technology enables us to compete with larger agencies in an efficient manner while maintaining a lean work force,” says Carlson, Chief Technology Officer. “By leveraging technology, we can have a client live and receiving enrollment inquiries within an hour versus the weeks it takes most of our competitors”. Mr. Carlson has more than 15 years of technical experience and has participated in many large government and private industry projects throughout his career.

Analytics

Paramount to the company’s success is its strong commitment to data analytics spearheaded by founder Eric Flottmann. “By analyzing patterns in our data, we are able to construct algorithms that more wisely guide students to schools where they have the highest likelihood to enroll,” says Flottmann, Chief Operating Officer. Additionally, HEG utilizes data mining to identify and eliminate fraudulent leads or enrollment inquiries.

Customer Service

Since its founding 5 years ago, Higher Ed Growth has stuck steadfast to its commitment to customer service. “When I came on board a year ago, it was made very clear that this organization’s number one priority is happy clients through customer service,” says Joe Laskowski, Managing Partner. “I knew this company would be a great fi t and I appreciate the opportunity to work with such a great team”. HEG’s strong commitment to service has ensured long lasting client relationships that go back as far as the first month the company began.

Download the Phoenix Business Journal article: Entrepreneurship Thrives at Higher Ed Growth

Tempe, AZ – July 11, 2012 – Higher Ed Growth, a marketing firm in the higher education industry, announced this month its Silver Level pledge to the Imagine America Foundation (IAF). This contribution to the 21^stCentury Workforce Fund will support IAF’s expanding research agenda and scholarship programs, giving colleges the resources they need to enroll and graduate more students.

The Imagine America Foundation has worked with career colleges since 1982 to provide scholarships for graduating high school students and adult learners, as well as award programs for military service members. IAF conducts educational research and distributes information from their research to the general public, government and non-government agencies and departments. To assist with these efforts, the 21^stCentury Workforce Fund plans to raise $5 million. Higher Ed Growth’s contribution has helped the Foundation raise $3.8 million to date.

“This foundation has done tremendous work over the years, and we are pleased to participate,” says Joe Laskowski, Managing Partner and CMO of Higher Ed Growth.

In addition to its scholarship programs and valuable research, IAF also provides career colleges with faculty training, with the goal of strengthening employee and school performance while enriching student learning. Higher Ed Growth is proud to support the IAF with this contribution, and looks forward to the Foundation’s continued progress in assisting colleges and students.

Higher Ed Growth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com or by contacting press@higheredgrowth.com.

Tempe, AZ – For Higher Ed Growth (HEG), 2012 is a year of changes and growth. The higher education marketing firm enhanced its team of experienced marketers with the addition of Ryan Evans as the Director of Business Development and Client Services. Ryan is responsible for the continued growth of HEG by identifying and developing business opportunities while managing existing business. Ryan joins the company with a valuable background in business development within marketing agencies and the higher education industry.

Ryan realizes the importance of a college degree, earning his Bachelor of Science degree in Business Management at Arizona State University and a Master of Arts degree in Organizational Management at the University of Phoenix. His education has given him a strong foothold in his career, helping him excel in developing strategic plans and growing client base for companies.

“It’s an exciting time to be in the education space and HEG puts me in the perfect position to leverage my knowledge and relationships,” says Ryan Evans.

With recent news focused on the growing student debt and questioning the value of college, it is vital to continue emphasizing the importance of higher education. Ryan understands the current U.S. climate regarding education and plans to use his experience to capitalize on new business opportunities as colleges and universities look for innovative solutions to increase enrollments.

“Ryan’s experience and success in business development is a huge asset to Higher Ed Growth as we strive to provide exceptional customer service to our current and future clients,” says Joe Laskowski, Managing Partner and CMO of Higher Ed Growth.

As Higher Ed Growth continues to expand rapidly, Ryan will play an important role in improving the business model and establishing methods to meet client goals. The HEG team looks forward to the sustained growth of the company as Ryan leads business efforts.

About Higher Ed Growth

Higher Ed Growth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com.