Frank Healy Featured in Arizona Foothills Trendsetters

Frank Healy, President and CEO of Higher Ed Growth, was recently featured in Arizona Foothills Magazine Trendsetters as an up and coming entrepreneur. Read his profile below, or on the Arizona Foothills site.

President and CEO of Higher Ed Growth

Name: Frank Healy

Age: 36

Title: President and CEO of Higher Ed Growth

Married/Single: Single

Kids: No

City you live in: Tempe

I was born…

in Globe, Ariz.

 

My favorite thing about Arizona…

is the diversity of the landscape. You can drive a few short hours and go from a warm desert to a cool pine forest.

I’m listening to…

a little bit of everything. I like top 40 songs, but I love early 80s music. My brother used to DJ at weddings in the 80s, and I still have all of his forty-fives from then.

My family…

aided in my success. My parents instilled in me the importance of an education, which eventually led to why I decided to take my skills and apply them to a business centered on higher education.

If I could have dinner with anyone, it would be…

my mom’s dad. He died when I was young. He served in the military and was on a U.S. gunboat in between World Wars II and I. I would love to sit down with him and hear all the stories he couldn’t tell me when I was a kid, which of course, are the ones I really want to hear.

One thing I cannot live without…

is the ability to choose my own direction in life.

When I was younger, I wanted to be…

a toy maker or inventor. I came up with crazy ideas for toys and wanted to invent them so I could play with them.

I’m inspired by…

successful people—not just the ones who make a lot of money, but the kind, successful people who give back to their community.

The one person who motivates me is…

my brother, he’s an entrepreneur himself and a very hard worker.

If I could change anything in the world, it would be…

all the turmoil in the Middle East.

The perfect day would be…

on the beach, and I have somehow misplaced my phone.

My first job was…

bussing tables at the Village Inn. I was 17, and it was the grossest job ever.

My favorite escape…

is this really cool house I have stayed at a few times in Costa Rica. It is in the middle of the jungle and is so remote that the power usually goes out. At night you can hear the thousands of animals that surround you.

My life…

is unpredictable yet predictably fulfilling.

I’m currently working on…

moving into a new house really close to work! All I think about during the day is all the unpacking I still need to work on when I get home.

Always…

strive to fix problems not direct blame.

Never…

forget the people who helped you get to where you are.

Favorite Quote…

Ending a sentence with a preposition is something up with which I will not put.” – Winston Churchill.

Biggest Dream…

is to improve the education system. Education is one of the most important things, and we cannot progress as a nation without continuing to improve. It enforces all the hard work of the people who fought to make our country what it is. It is my hope that my company, Higher Ed Growth, contributes to improving our system and helping students achieve higher education by helping them find the best school for their needs and lifestyle.

My Pet Peeve(s)…

is people who say there is no such thing as a dumb question.

5 Key Takeaways for Higher Education Marketing from APSCU 2014

Every year, thousands of school presidents, deans and representatives gather at the Association of Private Sector Colleges and Universities (APSCU) Convention & Exposition to learn about recent trends and insights in higher education. Higher Ed Growth celebrated its seventh year of attendance at this annual event and noted distinct themes and key topics from highlighted presenters including the need for increased compliance, transparency and emphasis on the student experience. The following are key themes and takeaways from this year’s exciting event:

1. Compliance is increasingly important.

Legislative action for private colleges and universities is currently higher than normal, with media attention focusing on student debt. Federal and state action targeting for-profit colleges is likely to continue with force, and as a result, compliance is the most important focus of schools right now. Compliance problems can destroy an institution, both by costly litigation and enrollment drops due to negative press coverage.

2. Transparency is key in student satisfaction.

Both compliance and transparency are vital to school success. As social media grows, student satisfaction and dissatisfaction with schools can go viral in a matter of minutes to thousands of onlookers. Schools who truly care about student success will thrive in today’s open and transparent environment.

3. Round out the student experience through effective customer service solutions.

Admissions representatives have the power to make or break the student experience. Hiring and training representatives who focus on helping students better their lives is paramount. These representatives need to be extremely knowledgeable while conveying the honest details of their enrollment process and expected student outcomes.

4. Monitor, listen, measure and adjust your marketing strategy.

Schools need to be acutely aware of their online presence. Special attention must be paid to monitor their web presence and social media. Schools must regularly keep track of digital information being presented daily to ensure accuracy and compliance. If not, a school may find itself having lost control of the conversation permanently online.

5. Enrollments are on the decline, but the modern student is mobile.

Educational inquiries are down compared to 2013 as the economy recovers and students return to the workforce. Online program enrollment is also down, while campus inquiries remain steady. This data corresponds to recently released data published by Higher Ed Growth. Mobile use by enrollment prospects is continuing to be the dominant approach as 66% of potential students use a mobile device to research higher education.

For 2014, the most pervasive topic was clearly compliance. Compliance requires staying abreast of higher education legislation, while also ensuring that both prospective and current students are kept fully aware of outcomes and expectations that stem from attending your college or university. Higher Ed Growth has a long history of understanding and evolving to provide compliant solutions. Furthermore, Higher Ed Growth is committed to delivering 100% transparent marketing solutions to both students and schools. Visit www.higheredgrowth.com to learn more about our services and how quality prospects lead to successful students.

The 2015 APSCU Annual Convention and Exposition will be held in Denver, Colorado on June 2-5. For more information on this event, visit: http://www.apscuconvention.org

Higher Ed Growth Expands Team, Hires Vice President of Media

Tempe, Ariz. (PRWEB) May 19, 2014

Kelly Kearney joins Higher Ed Growth with more than 12 years’ experience working in the digital marketing industry. In his role, Kearney manages multi-million dollar budgets for many of the 400 colleges and universities that make up Higher Ed Growth’s client roster. Kearney is responsible for managing all lead-generating marketing channels for these clients, developing strategic media campaigns to achieve the clients’ goals and implementing these plans to maximize performance.

“Kearney is one of the most recognized names in the digital marketing industry and has demonstrated leadership and success throughout his career,” said Frank Healy, CEO of Higher Ed Growth. “His skills will translate well for our higher education clients who are looking to meet and exceed aggressive enrollment goals.”

Prior to joining Higher Ed Growth, Kearney worked with high-profile companies, including Sprint and EMBARQ (now CenturyLink), to develop digital marketing strategies to support customer building, new product development and lead generation services. He has also been instrumental in building significant revenue growth for several early-stage tech companies.

“Higher Ed Growth has a reputation in the industry for providing clients with effective solutions that drive results,” Kearney said. “I’m looking forward to continuing to elevate the company’s already stellar reputation.”

Higher Ed Growth specializes in post-secondary education and matching students with the right schools across the nation. With a client list comprising hundreds of colleges and universities, Higher Ed Growth works to exceed client’s goals of lead generation and digital marketing.

For more information about Higher Ed Growth and its talented team, visit http://www.higheredgrowth.com.

About Higher Ed Growth
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses propriety technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to inquiry generation, HEG offers agency of record services, enrollment analytics and consulting, search engine marketing and white label portals – with the ultimate goal of boosting enrollment and retention numbers for clients. Visit http://www.higheredgrowth.com.

Media Contact:
Jennifer Lawhead
Jennifer(dot)Lawhead(at)offmadisonave(dot)com
480-505-4547
Off Madison Ave

EDU Server Case Study

Situation

As a leader in the higher education industry, Higher Ed Growth has first-hand knowledge of the challenges that schools and partners encounter with their inquiry generation goals. Last year, HEG was approached by a partner who owns multiple websites directed towards education prospects. Although the sites were attracting high amounts of traffic from outbound marketing, conversions were on the decline as form drop-off rates increased. HEG decided to study these sites’ advertising and web forms to determine why visitors were not converting.

The main problem that HEG identified was the use of link-outs to generate inquiries. In this case of link-out advertising, visitors who clicked on education display ads were directed away from the initial site and transferred to a separate landing page to fill out an inquiry form and receive results. This method causes friction for the user at multiple points. Taking a user to a separate landing page creates a disjointed experience as the branding, creative and layout change between sites. Also, although the user is transferred to another site, their information is not, forcing them to re-enter required form data. These additional pages, clicks and steps cause user indecision and distrust, decreasing likelihood of conversion.

These websites were also using inline frames (IFrames) to capture user information. While IFrames do not transfer visitors to other websites like link-outs, the user experience is equally fragmented. The ad creative and form are inserted onto the domain without consideration of the existing site design, resulting in visitor uncertainty of the website and increasing drop-off rates.

In addition to negative user experience and reduction in conversion rates, HEG found that link-outs and IFrames require the website owner to relinquish control of the user. This web owner could not update third party advertising creative to ensure cohesiveness with the sites. When he could place pixels on web forms to track conversions, the tracking was unreliable, leaving him unable to make optimizations. Although he was generating traffic for domains, this partner had little to no control of website monetization. After reviewing these issues, HEG realized that a more efficient process for online inquiry generation was necessary to increase website conversions and revenue.

Solution

Higher Ed Growth developed EDU Server in response to the disadvantages of link-out and IFrame campaigns. This product was easily integrated into the partners’ website, and studied for effectiveness.

To combat drop-off rates resulting from link-outs, HEG embedded the advertising and data collection into one seamless process on the website. As a result, the user is able to view ads and enter information without ever being redirected to another site or page. In order to continue a theme of unity between the sites and advertising, EDU Server gives complete control of creative to the website owner. The owner can customize the content, layout and design of the ads and forms, increasing cohesiveness and brand trust.

Maintaining the idea that a web owner should have control of their website traffic and advertisements, this product also gives the owner the ability to target visitors by demographic. This allows them to display relevant ads and information to the audience, increasing click-through rates. Unlike link-outs and IFrames, EDU Server records user data entered on the site through events such as registration. When the prospect selects an offer all of their information is pre-populated, so the user is not asked for the same information they have already provided. Within 1-2 clicks, the prospect can input their information, receive results and request information from schools without any friction points.

To support EDU Server and maintain a seamless process, HEG leverages its proprietary inquiry management technology, Enrollment Advisor (EA). When a prospect submits their information, the data is sent to EA, which qualifies the prospect and uses an intelligent matching algorithm to respond with eligible school programs for the site to display. The user then selects which programs they are interested in, and EA sends their information to the chosen schools.

EA also alerts if a prospect is unqualified for schools, reducing return rates for the web owner. Prospects can then be easily routed to other offers or funnels as decided by the web owner. EDU Server is able to incorporate scoring services, LeadiD and TCPA consent in order to ensure transparency. Additionally, all aspects and attributes of inquiries are tracked and stored by the system and are available to the web owner. This best-in-class technology allows the partner to optimize traffic and advertising, allowing him to efficiently monetize the websites.

Results

When Higher Ed Growth’s partner used link-outs and IFrames to generate inquiries, the websites were converting about 0.6% of visitors, with a Revenue per Impression of $0.15. Within a year of using EDU Server to improve user experience and tracking, this web owner saw a rise in conversions to 2.3% and Revenue per Impression increased to $0.56. This increase in both conversion of revenue of over 270% demonstrates the effectiveness of the EDU Server technology. By creating a seamless, simple and customized experience for visitors, this service increases click-through rates, conversions and revenues for web owners. Higher Ed Growth looks forward to helping more partners reach their inquiry generation goals with EDU Server.

EDU Server Case Study PDF

Higher Ed Growth Receives Best New Partner Award by LeadsCouncil

Tempe, Ariz. (March 27, 2014)Higher Ed Growth, a full-service marketing agency specializing in post-secondary education, was recently recognized as one of the top lead generation companies across the United States.

The LEADER Award for Best New Partner was presented to Higher Ed Growth to acknowledge the organization’s superior work as lead generators and lead aggregators. Award winners were announced this week to coincide with LeadsCon, an annual conference that showcases leaders and new products in vertical media and direct-response marketing.

To win one of the accolades, a company must receive the highest number of votes in a category from LeadsCouncil members. Company growth, lead performance and judges’ personal experiences with nominees were taken into account during the voting and final selection process.

“Each year, our awards celebrate companies making great strides, and Higher Ed Growth has captured the attention among lead generators nationwide,” said Michael Ferree, spokesman for the LEADER Award program.

Higher Ed Growth’s revenue grew approximately 300 percent last year. With more than 400 colleges and universities in its client roster, Higher Ed Growth specializes in exceeding clients’ lead generation and digital marketing goals. This is accomplished through daily turnarounds in delivering leads, thorough reporting, complete transparency and compliance with industry regulations.

“Our work has allowed us to help hundreds of post-secondary institutions meet and exceed recruitment goals,” said Frank Healy, CEO of Higher Ed Growth. “Earning the LEADER Award distinction shows our industry is taking notice of our successes. We look forward to the continued growth of our company within the higher education sector.”

 

LeadsCouncil Best New Partner - Higher Ed GrowthFor more information about Higher Ed Growth’s LEADER award, visit www.higheredgrowth.com.

About LeadsCouncil

LeadsCouncil is the first independent industry organization dedicated strictly to advancing online lead generation. LeadsCouncil members include lead buyers, lead sellers, technology solutions providers, and investment professionals with a passion for the lead generation industry. The group focuses on best practices, research, education, and networking to provide a more transparent and effective marketplace for online lead generation. www.leadscouncil.com.

About Higher Ed Growth

Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses propriety technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to inquiry generation, HEG offers agency of record services, enrollment analytics and consulting, search engine marketing and white label portals – with the ultimate goal of boosting enrollment and retention numbers for clients. Visit www.higheredgrowth.com.

Media Contact:

Jennifer Lawhead

Jennifer.Lawhead@offmadisonave.com

480-505-4547

Off Madison Ave