Court Cases & Rulings that Changed Compliance in 2016

complianceLike other legislative areas, compliance regulations surrounding the higher education industry are undergoing a period of change. What’s to come is still unknown; however, there’s much inquiry generators can learn from 2016 decisions. In fact, there are a few key cases and rulings that every EDU marketer should review in an effort to stay ahead. In one recent case, for example, the Federal Trade Commission (FTC) strongly emphasized the need to provide “solid evidence” behind marketing claims, especially those targeting prospective students. While this has always been important, this case in particular has a lasting impact on advertising and data use.

Learn more about the rulings influencing affiliate marketing, online privacy, penalties for FTC Act violations, and more. Our latest piece on LeadsCon tackles the cases, where regulations might be going and how to enhance transparency.

LeadsCon Article Link: http://www.leadscon.com/court-cases-rulings-that-changed-regulations-in-2016/

The Basics of Remaining Compliant in the World of Lead Generation

lead generation

 

From new revenue opportunities to bolstered credibility, business partnerships can open up a world of advantages to those in lead generation. However, such partnerships can also open a business up to risk. It’s important to perform due diligence.

There are many ways to navigate this territory and ensure that a partnership will meet business needs – and compliance. The first step usually involves some basic research, including: How long has the prospective partner been operating? Who are their current partners? Any recent announcements? Information from third parties, like the press, can also provide a different perspective and reveal how the public views the partner in question. And lastly, but most importantly, has the partner ever had any compliance violations? Any changes to regulations that would make the lead generation partner a risky choice?

Learn where to find the answers to these questions and how to best assess risk before entering into a new partnership agreement in our latest piece on LeadsCouncil.

LeadsCouncil Article Link: http://www.leadscouncil.com/the-basics-of-remaining-compliant-in-the-world-of-lead-generation/

Listen 2016: Customer Engagement Building Momentum

CallMiner Listen 2016

The Higher Ed Growth team joined other customer engagement leaders earlier this month for CallMiner Listen 2016.

This was HEG’s third year at the event, and this year’s conference nearly doubled in size. Much of this growth can be attributed to the growing demand for deep engagement analytics and a better understanding of end-user behavior.

 

 

 

According to Listen 2016, it can also be attributed to the concept of “building.” A common thread throughout the event, learn what it means to build the right engagement team and build proper scores. And why it’s important to build relationships with other industry leaders.

Read the full article and all of our takeaways on CallMiner’s Engagement Optimization: https://www.engagementoptimization.com/community/industry-news-and-best-practices/blog/2016/11/29/listen-2016-customer-engagement-building-momentum

6 Ways Consumer Intent Data Impacts Conversions

consumer intent data

 

Consumer intent data is often discussed when it comes to meeting compliance. However, this data is also highly useful to marketers, as well. The more a business is able to track the lead life cycle, the more it can learn about a prospective customer’s behavior and potential next steps.

 

 

In other words, it’s not only important to capture and understand consumer intent data for compliance reasons, it can also help increase conversions. Learn how intent relates to lead quality, call handle times, resource allocation, customer experience, and more.

LeadsCon Article Link: http://www.leadscon.com/6-ways-consumer-intent-data-impacts-conversions/

Higher Ed Trend: Business-University Partnerships for Better Student Outcomes

Business-University PartnershipsThe recent news surrounding for-profit institutions has only reinforced the need for transparency in the postsecondary education sector. It’s also a good time to take a closer look at the many institutions innovating in this space and finding new ways to drive better outcomes. One model proving effective is the business–university partnership. It is essentially closing the gap between higher education and the workplace.

 

Learn the organizations leading the way and how these partnerships can be advantageous for higher education recruitment, marketing, education, transparency, retention and repayment. In other words, learn how it can drive better student outcomes.

LeadsCon Article Link: http://www.leadscon.com/higher-ed-trend-business-university-partnerships-for-better-student-outcomes/

ICMI: Proven Ways to Lead Change in the Contact Center

Lead Change in the Contact Center

Higher Ed Growth and EduMaximizer participate in a weekly Twitter discussion with thought leaders and innovators in the contact center community; it is hosted by the International Customer Management Institute (ICMI). “Leading Change in the Contact Center” was a recent topic, and discussion points centered around how organizations decide on new technology, communicate changes to the internal teams, and drive agent buy-in and engagement.

You can read some of the top tips chosen by ICMI, including one from EduMaximizer, on their website: http://www.icmi.com/Resources/Strategy-and-Planning/2016/09/Proven-Ways-to-Lead-Change-in-the-Contact-Center

Be sure to also join in ICMI’s contact center conversation Tuesdays at 1 p.m. ET using hashtag #ICMIchat.

Call Recording Best Practices for Contact Centers

call recording best practicesFrom capturing critical lead data to minimizing risk, there are many reasons for contact centers to utilize call recording services. The information gleaned from these calls can greatly improve lead quality and, in turn, conversion rates. However, for those in the higher education industry, it’s important that call recording processes comply with the FCC, TCPA, local, and state laws. Is consent required? How long should recordings be kept? What is a contact center responsible for in the event of an audit?

 

 

Learn the answers to these questions and more in our latest piece on LeadsCon: http://www.leadscon.com/call-recording-best-practices-for-contact-centers/

Infographic: College & University Enrollment Trends Q1 2016

Higher Ed Growth (HEG) has developed many new technologies for streamlining lead generation in the higher education space. In addition to helping our partners meet unique marketing goals, these tools generate a wealth of information around student enrollments.

We’ve analyzed the data from more than 200 education partners and thousands of students: here are the biggest enrollment trends in 2016 so far.

And for more enrollment trends that higher ed marketers should know, visit: http://www.leadscon.com/infographic-2016-enrollment-trends-that-higher-ed-marketers-should-know/

HEG infographic

Comply 2016 & the New Normal in Higher Ed Marketing

Comply 2016Higher Ed Growth (HEG) recently joined leaders in regulation, compliance and marketing at Comply 2016. Joe Laskowski, Managing Partner & CMO, helped lead the discussion around meeting higher education marketing goals and boosting student outcomes despite changing regulations. The forum was especially timely considering new guidelines that went into effect last summer and it was a perfect opportunity to reflect on how they have impacted the industry. The session also reviewed: How can institutions navigate risk areas? Can call-verified leads and warm transfers help meet compliance? What tools are available to help schools and education partners streamline processes?

 

Learn the answers to these questions and more in our latest piece on LeadsCon: http://www.leadscon.com/comply-2016-the-new-normal-in-higher-ed-marketing/

Core Principles for Successful Student Development

Higher Ed Growth Wins 2016 LeadsCouncil LEADER Award

Tempe, Ariz. (March 8, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, announced today it won the Bronze 2016 LeadsCouncil LEADER Award for Best Marketing Agency in the Education category. LEADER Award winners are selected by LeadsCouncil members, which include some of the industry’s most prominent lead generators, aggregators and lead […]

Court Cases & Rulings that Changed Compliance in 2016

Like other legislative areas, compliance regulations surrounding the higher education industry are undergoing a period of change. What’s to come is still unknown; however, there’s much inquiry generators can learn from 2016 decisions. In fact, there are a few key cases and rulings that every EDU marketer should review in an effort to stay ahead. […]

Higher Ed Growth Launches New Master Vendor Division

Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, announced today a newly established Master Vendor Division. The new division is dedicated to providing fully managed lead generation services for its higher education clients. Colleges and universities across the nation are feeling the impacts of changing student needs and heightened compliance. As […]