Higher Ed Growth Wins 2016 LeadsCouncil LEADER Award

2016 LeadsCouncil LEADER AwardTempe, Ariz. (March 8, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, announced today it won the Bronze 2016 LeadsCouncil LEADER Award for Best Marketing Agency in the Education category.

LEADER Award winners are selected by LeadsCouncil members, which include some of the industry’s most prominent lead generators, aggregators and lead technology companies. HEG was voted one of the top higher education marketing companies in the nation by industry peers, recognizing the company’s dedication to the industry and reaching its clients’ lead generation goals in 2016.

“We’re honored to be recognized by our peers, partners and clients as one of the higher education industry’s top marketing agencies,” said Frank Healy, CEO of HEG. “The LEADER Award reinforces all we’ve done this past year to advance our technologies and develop new marketing services focused on delivering best-in-class lead quality.”

In 2016, Higher Ed Growth captured market share for EduMaximizer, its proprietary all-in-one SaaS technology for the EDU contact center. The company doubled its client integrations, and lead volume throughout the system grew more than 350 percent.

The tool’s adoption and company growth placed Higher Ed Growth on the Inc. 5000 list of the fastest-growing companies in the nation for a third consecutive year in 2016. The company reached a three-year growth rate of 111 percent.

About LeadsCouncil
LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical. LeadsCouncil was created by the industry experts and evangelists whose ongoing mission both through LeadsCon and LeadsCouncil is to increase the size of the market and number of companies who leverage lead generation online.

About Higher Ed Growth
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to Master Vendor services and lead generation, HEG’s offerings include white label software solutions, inquiry management and enrollment analytics — with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015 and 2016 by Phoenix Business Journal. The company was also featured in Inc. Magazine’s list of 5,000 fastest growing companies in the US in 2014, 2015 and 2016. Visit www.higheredgrowth.com or stay connected with us on LinkedInFacebook or Twitter.

Higher Ed Growth Launches New Master Vendor Division

Master Vendor DivisionHigher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, announced today a newly established Master Vendor Division. The new division is dedicated to providing fully managed lead generation services for its higher education clients.

Colleges and universities across the nation are feeling the impacts of changing student needs and heightened compliance. As a result, schools are placing greater emphasis on finding and securing quality applicants.

 

“It’s difficult for schools to focus on quality leads and conversions when resources are tied up in the generation process,” said Frank Healy, President and CEO of HEG. “With the Master Vendor Division, our partners are able to hand this time-consuming part of the process off to our team of experts and focus on enrolling students and creating positive outcomes.”

The Master Vendor Division will offer a fully managed suite of services that include vendor management, campaign builds, scoring integration, lifecycle tracking, and customizable reporting utilizing HEG’s proprietary technologies.

“It’s another way to reduce complexity, cost and risk for our partners while supporting all of their enrollment goals,” said Joe Laskowski, Managing Partner and Chief Marketing Officer. “This is a service we have always offered, but it was time to dedicate the proper attention and resources to support the growing demand.”

In December 2016, the company moved to a larger Tempe location in preparation for its new division.

About Higher Ed Growth
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to lead generation, HEG offers services such as white label software solutions, inquiry management and enrollment analytics – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015 and 2016 by Phoenix Business Journal. The company was also featured in Inc. Magazine’s list of 5,000 fastest growing companies in the US in 2014, 2015 and 2016. Visit www.higheredgrowth.com or stay connected with us on LinkedIn, Facebook or Twitter.

 

Higher Ed Growth Moves Headquarters to Larger Tempe Location

higher ed growth moves headquarters

Higher Ed Growth (HEG) moved its corporate headquarters to 1702 E McNair Drive, Tempe, AZ 85283 on December 16, 2016. The company purchased the building, expanding its square footage to 4,999 square feet.

“The move marks another important milestone for HEG,” said Frank Healy, HEG President and CEO. “Our new headquarters provides the space we need to continue to develop and expand as a team. It’s a reflection of our company’s growth and where we’re headed next.”

 

 

The Higher Education marketing firm and technology provider was recently featured on the Inc 5000 list of the fastest-growing private companies in the US for a third consecutive year. The company grew 111 percent over a three-year period.

“We had been looking for the right space for a long time and this building met all of our current and future needs,” said Eric Flottmann, HEG Chief Operating Officer. “It also kept our team in the heart of Tempe, which meant we could continue to support the local community and students at Arizona State University.”

Headquartered in Tempe since 2007, the company supports ASU in many ways, including contributing to scholarships for student-athletes. In addition, many HEG team members – including its three founders – attended the university.

About Higher Ed Growth 
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to lead generation, HEG offers services such as white label software solutions, inquiry management, enrollment analytics, and paid search management – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015 and 2016 by Phoenix Business Journal. The company was also featured in Inc. Magazine’s list of 5,000 fastest growing companies in the US in 2014, 2015 and 2016. Visit http://www.higheredgrowth.com or stay connected with us on LinkedIn, Facebook or Twitter.

 

 

Higher Ed Growth Recognized as a Best Place to Work for Second Year in a Row

best place to work

TEMPE, Ariz. (Dec. 20, 2016) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, has been named one of the Valley’s Best Places to Work by the Phoenix Business Journal for the second consecutive year. HEG ranked No. 10 in the micro business category, which features businesses with up to 49 employees.

 

“We’re especially proud of being recognized as a Best Place to Work for a second year in a row,” said HEG President and CEO Frank Healy. “It’s one of our greatest achievements to know that our employees take pride in all that we accomplish together.”

The recognition comes on the heels of HEG being named to the Inc 5000 list for a third consecutive time. As one of the nation’s fastest-growing private companies, the Higher Education marketing firm and technology provider grew 111 percent over a three-year period. It generated more than $11 million in revenue in 2015.

“From product innovation to our rapid growth, every team member plays a critical role in our success,” added Healy. “The Best Places to Work award means our employees feel valued, empowered and have the opportunity to make their own mark. And that’s really important to us.”

HEG offers employee-focused programs that provide opportunities for advancement and work-life balance. These programs include formal mentoring and wellness plans; for instance, the company contributes to employee gym memberships in an effort to support healthy living. Other perks include regularly catered lunches, flexible schedules, generous vacation time, and a pet-friendly office.

Phoenix Business Journal has been recognizing Valley businesses with exceptional workplace culture since 2003. The Best Places to Work awards are based on a third-party administered survey and confidential feedback from employees on engagement, satisfaction, leadership, trust, and more.

About Higher Ed Growth 
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to lead generation, HEG offers services such as white label software solutions, inquiry management, enrollment analytics, and paid search management – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015 and 2016 by Phoenix Business Journal. The company was also featured in Inc. Magazine’s list of 5,000 fastest growing companies in the US in 2014, 2015 and 2016. Visit http://www.higheredgrowth.com or stay connected with us on LinkedIn, Facebook or Twitter.

ICMI: Give Thanks for Great Customer Service

The holiday season is always a great time to reflect on the year and highlight key moments and important company milestones. This is something the contact center community did so well in the recent Twitterchat held by the International Customer Management Institute (ICMI). Titled “Give Thanks for Great Customer Service,” contact leaders shared their proudest accomplishments from 2016.

Higher Ed Growth had an exceptional year and has made many advances in the EduMaximizer tool. One such milestone is reaching a 95 percent student-to-school match rate in the latest version. We’re proud to help more students find the right schools and secure the right degree programs.

customer service

Read the 11 other reasons why contact leaders are giving thanks on the ICMI website: http://www.icmi.com/Resources/Customer-Experience/2016/11/12-Reasons-Customer-Service-Professionals-are-Giving-Thanks

Be sure to also join in ICMI’s contact center conversation Tuesdays at 1 p.m. ET using hashtag #ICMIchat.

ICMI: How to Deliver a More Seamless Customer Experience

customer experience

 

The International Customer Management Institute (ICMI) holds a weekly discussion with the contact center and service industry on Twitter.

 

 

 

Higher Ed Growth and EduMaximizer support sharing best practices and regularly participate, and the company was featured on the ICMI blog for its responses in the recent conversation titled “How to Deliver a More Seamless Customer Experience.” The Twitterchat tackled common barriers, how to create consistency, the role technology plays, and more.

You can read some of the top tips chosen by ICMI, including a few from EduMaximizer, on their website: http://www.icmi.com/Resources/Customer-Experience/2016/11/How-to-Deliver-a-More-Seamless-Customer-Experience

Be sure to also join in ICMI’s contact center conversation Tuesdays at 1 p.m. ET using hashtag #ICMIchat.

Get out and vote, small business owners tell employees

By Joyce M. Rosenberg, Associated Press

NEW YORK (AP) — Reports of long lines for early voting persuaded Darlene Hollywood — she’s giving her 13 employees at Hollywood Public Relations the morning of Election Day off.

“I don’t want people to feel they have to make a choice of, ‘I need to get to the office’ or ‘I can participate in my civic duty,'” says Hollywood, whose firm is based in Plymouth, Massachusetts.

Small business owners who want to make it easy for their staffers to vote are giving them flex time, balloting breaks, or, like Hollywood, opening late.

Some, joining a list of companies of all sizes that includes giants like General Motors and Ford, will be closed for the whole day. Owners say they want to encourage everyone to vote — some saying the intense emotions in the presidential race this year make it particularly significant and others that they feel it’s important to be involved in what happens in their country, state and city.

Many states have laws requiring employers to give workers time off to vote, and some of those states require that employees be paid if they have to vote during working hours. There is no federal law granting workers the right to voting time off. But many owners aren’t motivated strictly by the law.

On past Election Days, Brenda Jones Barwick saw employees hurrying to get their work done at the end of the day and hoping they’d still have time to vote.

“People were rushing out of here at 6:30 trying to get in line before the polls closed at 7,” says Barwick, owner of Jones Public Relations in Oklahoma City and Tulsa, Oklahoma.

This year, she’s decided that neither her 20 staffers nor the company itself needs a chaotic day. So she won’t open the office until 10 a.m. on Election Day. Jones plans to email clients to let them know and hopes the idea spreads: “I’m encouraging other companies to do the same.”

After giving staffers time during the day to vote in past elections, Dan Golden decided this year to close his Chicago-based internet advertising firm, Be Found Online. He wants to be sure that none of his 50 employees has any excuse not to vote, including those who are sounding disaffected in this emotionally charged election year.

“I’m hoping to influence the number of employees who weren’t going to bother,” says Golden, the company’s president.

Golden, who wants other companies to give workers voting time off, is campaigning via a website, www.employersforvto.org . He’d also like to see Election Day made a national holiday.

“The best we can do is empower our employees to do what’s right and make it easier for them, so work isn’t an excuse,” he says.

Some bosses are letting employees decide when to take time off to vote, even if it’s in the middle of the day.

“Regardless of what you are doing, feel free to get up and go vote — it’s your right,” Chris Pontine has told the two employees of his Fort Gratiot, Michigan-based company, Creating a Website Today. He calls his policy, which he’s had since he started his company in 2012, a simple approach.

With early voting underway in Idaho, Jessica Flynn has told her 12 staffers they can take the time to vote on any day, not just Nov. 8.

“They can do it this afternoon or on Election Day,” says Flynn, CEO of Red Sky, a communications strategy firm based in Boise. “Whenever they need to, whenever they want to.”

She wants them to be involved, concerned voters.

“I see it as part of our company’s mission to help grow and support engaged, curious and knowledgeable citizens of the world,” she says.

Joe Laskowski, managing partner at Higher Ed Growth in Tempe, Arizona, recalls past voting that had people in line for hours waiting to cast their ballots. He doesn’t want employees at the firm, which helps colleges form their marketing strategies, to feel under pressure.

“We don’t care if you’re late or take a long lunch,” Laskowski says, “just get it done to have a voice.”

 

Associated Press News Link: http://bigstory.ap.org/article/2e4f01aded38421fa70d03beb2f220e0/get-out-and-vote-small-business-owners-tell-employees

ICMI: Proven Ways to Lead Change in the Contact Center

Lead Change in the Contact Center

Higher Ed Growth and EduMaximizer participate in a weekly Twitter discussion with thought leaders and innovators in the contact center community; it is hosted by the International Customer Management Institute (ICMI). “Leading Change in the Contact Center” was a recent topic, and discussion points centered around how organizations decide on new technology, communicate changes to the internal teams, and drive agent buy-in and engagement.

You can read some of the top tips chosen by ICMI, including one from EduMaximizer, on their website: http://www.icmi.com/Resources/Strategy-and-Planning/2016/09/Proven-Ways-to-Lead-Change-in-the-Contact-Center

Be sure to also join in ICMI’s contact center conversation Tuesdays at 1 p.m. ET using hashtag #ICMIchat.

Higher Ed Growth Earns Spot on the Inc. 5000 list for Third Consecutive Year

 

HEG Inc 5000TEMPE, Ariz., August 17, 2016 – Higher Ed Growth (HEG) recently ranked No. 3065 on Inc. magazine’s 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. This marks the company’s third consecutive year on the exclusive Inc. 5000 list.

HEG has seen its three-year growth rate increase 111 percent. The company credits the launch of innovative,new education contact center technology and higher education marketing services for its staggering growth rate during this short time period.

“As the higher education industry has shifted in response to new regulations and growing end-user needs, we have been able to stay in front of it all by working closely with our partners and creating turnkey solutions to new obstacles like compliance,” said Frank Healy, president and CEO of HEG. “We’re honored to be recognized once again by Inc for HEG’s growth, which is a direct result of our team’s endless dedication to our clients and ability to produce outstanding results throughout a changing climate.”

HEG’s latest technology product, EduMaximizer, answers a growing need for transparency in higher education marketing. With data collection, agent scripting, TCPA compliant features, search results, and more, the all-in-one tool streamlines recruitment and simplifies day-to-day operations for contact centers. The platform was designed specifically to drive better outcomes for students, schools and lead generation partners.

“It takes a new approach to meet the aggressive goals of the higher ed sector, and our technology – and team – continues to lead the way, making better outcomes attainable and easy,” added Healy. “The industry might be changing, but we’re able to move just as fast.”

The 2016 Inc. 5000, unveiled online at Inc.com and with the top 500 companies featured in the September issue of Inc. (available on newsstands August 23), is the most competitive crop in the list’s history. The average company on the list achieved a three-year growth of 433 percent. The Inc. 5000’s aggregate revenue is $200 billion, and the companies on the list collectively generated 640,000 jobs over the past three years, or about 8 percent of all jobs created in the entire economy during that period. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

About Higher Ed Growth

Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to lead generation, HEG offers services such as white label software solutions, inquiry management, enrollment analytics, and search engine optimization – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015 by Phoenix Business Journal. The company was also featured in Inc. Magazine’s list of 5,000 fastest growing companies in the US in 2014, 2015 and 2016. Visit www.higheredgrowth.com or stay connected with us on LinkedIn, Facebook or Twitter.

About Inc. Media

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Winner of the National Magazine Award for General Excellence in both 2014 and 2012. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 15,000,000 today. For more information, visit www.inc.com.

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions. For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.

New tool plays admissions matchmaker

By Ronald Bethke, eCampus News

In what could be considered the admissions matchmaker for higher education and students, marketing agency Higher Ed Growth [1] has released a new lead generation tool called EduMaximizer [2] that is aimed at helping students to match with the best institution and degree program that meets their needs, while also promoting compliance.

With student achievement and job placement becoming ever-important measures of an institution’s success, it is important for students to not only find an institution that meets their goals, but also receive important and personalized information right from the point of inquiry. According to the company’s own research and case studies [3] of their users, EduMaximizer’s automated school searches are cutting call times in half and even boosting quality matches by 26 percent.

“Helping students narrow their focus and select a school with programs they will excel in is vital,” said Frank Healy [4], CEO of Higher Ed Growth. “By leveraging technology, EduMaximizer enables call centers to more effectively align an individual’s needs with programs that are the best fit for them. Selecting the right education setting up front will set students on a path for success before they even step foot in a classroom.”

Essentially, prospective students will call in to a center that uses the service, fill out some basic personal details (such as their name, age, contact info, location, etc.), give information on what sort of degree program they are looking for, and then EduMaximizer will use its custom algorithm to match them with compatible institutions.

Then, based on a prospective student’s contact preferences, it allows schools to connect with the them to streamline recruitment, create better student learning outcomes by ensuring that their students are a good fit, and help learners along their paths to future career success.

A Good Tool Starts with Teamwork

“Over the last several years we saw a bunch of companies and a bunch of individuals out there trying to solve the same problem without working with each other, and in doing that, you had a bad user experience for the prospect, a less compliant process because everything was done differently, and it just wasn’t working well,” said Kolin Porter [4], Higher Ed Growth’s Director of Product Innovation. “So we saw the need for one technology solution for the industry. We then solved this internally with our internal contact centers, and we started working with our partners on this and showing them what we’d built.”

Porter noted that the matchmaker tool generated “a ton of interest” and collaboration opportunities from there. “So now we’re able to go into a company that has numerous technical issues and really replace most of what they’re doing to create a much more efficient and compliant process.”

The Tech Behind the Tool

According to EduMaximizer, the platform uses one seamless display in order to gather information and search for qualified college matches, rather than requiring representatives to work in numerous client portals. Also, by incorporating pre-populated short form lead data, there is no need for the same form fields to be completed multiple times.

The proprietary SaaS (Software as a Service) technology is also unique in that it has been designed to operate in a way that complies with all existing regulations–something that is of great importance to the modern higher education landscape. EduMaximizer utilizes custom Telephone Consumer Protection Act [5] (TCPA) scripts to ensure industry compliance standards are met. Calls are also tracked, reported and recorded in order to reduce the time and resources spent on manual analysis, provide a more accurate view of a prospect’s lifecycle for lead generators and colleges, and to remain as transparent as possible.

“When it comes to calling and speaking to people, we wanted to be able to show the path that is taken and be able to prove it,” said Porter. “We’ve always done the process the right way, and we’re of the mind that being transparent to clients and using compliant language and procedure is key. If you’re representing important clients and brands, we don’t want anything that was not strictly approved to happen on that call. So when we actually do hand the individual off to a university, the university needs to know that everything that happened beforehand was done with the utmost professionalism and by-the-book compliance so there aren’t any users being misinformed about what the school’s offering or any false promises before that handoff.”

According to Porter, the most difficult part of building the admissions matchmaker was integrating with companies that have been trying to solve this problem on their own. “Getting them to do it right can take time, but everyone has eventually been happy to build and change to our directions. We want to set a standard for the industry.”

For example, Quantum 3 Media implemented EduMaximizer within their call centers in September 2015 and quickly saw an increase in match rates.

“We saw EduMaximizer as an impressive tool to help safeguard efficiency and compliance in our lead process,” said PJ Quiros, Quantum 3 Media’s Executive Vice President of Sales and Operations. “The platform is incredibly intuitive and offers the additional benefits of providing more qualified leads for our education partners and helping students find great programs, while positively impacting our bottom line.”

Additionally, feedback from students and universities has been positive, says Porter. “It’s incredibly critical for us overall to get that information from the universities. Really what makes this work and improve the student’s prospect in the future is the ability to get feedback from the universities.”

“We’ve reached a certain scale where we can really help someone out, and at the end of the day, the whole reason that any of this exists is for student outcomes,” concluded Healy. “Our starting point and market share several years ago gave us a very limited scope of data for us to tune our algorithm with. So the more partners we get in the system and the more matches and university info we collect, what we’re able to do is get a much clearer picture of the student outcomes and the data going into it; and once we are further along there, we can tune that algorithm to be more accurate and get the best potential student matches.”

For more on EduMaximizer, watch a short video below or go to their website here. [6]

eCampus News Link: http://www.ecampusnews.com/disruptions-and-innovations/tools-admissions-matchmaker/ 

New Strategies for Reaching Enrollment Goals and Student Outcomes

New degree pathways have proven successful for schools and students alike. For schools, newly developed programs help institutions reach different student populations, foster continued engagement throughout college careers and generate more positive student outcomes. On the other hand, students can take advantage of new degree programs that meet their unique needs and often offer more […]

Higher Ed Growth Wins 2016 LeadsCouncil LEADER Award

Tempe, Ariz. (March 8, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, announced today it won the Bronze 2016 LeadsCouncil LEADER Award for Best Marketing Agency in the Education category. LEADER Award winners are selected by LeadsCouncil members, which include some of the industry’s most prominent lead generators, aggregators and lead […]

Court Cases & Rulings that Changed Compliance in 2016

Like other legislative areas, compliance regulations surrounding the higher education industry are undergoing a period of change. What’s to come is still unknown; however, there’s much inquiry generators can learn from 2016 decisions. In fact, there are a few key cases and rulings that every EDU marketer should review in an effort to stay ahead. […]