complianceLike other legislative areas, compliance regulations surrounding the higher education industry are undergoing a period of change. What’s to come is still unknown; however, there’s much inquiry generators can learn from 2016 decisions. In fact, there are a few key cases and rulings that every EDU marketer should review in an effort to stay ahead. In one recent case, for example, the Federal Trade Commission (FTC) strongly emphasized the need to provide “solid evidence” behind marketing claims, especially those targeting prospective students. While this has always been important, this case in particular has a lasting impact on advertising and data use.

Learn more about the rulings influencing affiliate marketing, online privacy, penalties for FTC Act violations, and more. Our latest piece on LeadsCon tackles the cases, where regulations might be going and how to enhance transparency.

LeadsCon Article Link: http://www.leadscon.com/court-cases-rulings-that-changed-regulations-in-2016/

Higher Ed Growth Wins 2016 LeadsCouncil LEADER Award

Tempe, Ariz. (March 8, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, announced today it won the Bronze 2016 LeadsCouncil LEADER Award for Best Marketing Agency in the Education category. LEADER Award winners are selected by LeadsCouncil members, which include some of the industry’s most prominent lead generators, aggregators and lead […]

Court Cases & Rulings that Changed Compliance in 2016

Like other legislative areas, compliance regulations surrounding the higher education industry are undergoing a period of change. What’s to come is still unknown; however, there’s much inquiry generators can learn from 2016 decisions. In fact, there are a few key cases and rulings that every EDU marketer should review in an effort to stay ahead. […]

Higher Ed Growth Launches New Master Vendor Division

Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, announced today a newly established Master Vendor Division. The new division is dedicated to providing fully managed lead generation services for its higher education clients. Colleges and universities across the nation are feeling the impacts of changing student needs and heightened compliance. As […]