complianceLike other legislative areas, compliance regulations surrounding the higher education industry are undergoing a period of change. What’s to come is still unknown; however, there’s much inquiry generators can learn from 2016 decisions. In fact, there are a few key cases and rulings that every EDU marketer should review in an effort to stay ahead. In one recent case, for example, the Federal Trade Commission (FTC) strongly emphasized the need to provide “solid evidence” behind marketing claims, especially those targeting prospective students. While this has always been important, this case in particular has a lasting impact on advertising and data use.

Learn more about the rulings influencing affiliate marketing, online privacy, penalties for FTC Act violations, and more. Our latest piece on LeadsCon tackles the cases, where regulations might be going and how to enhance transparency.

LeadsCon Article Link: http://www.leadscon.com/court-cases-rulings-that-changed-regulations-in-2016/

CallMiner: Getting Started with Customer Journey Mapping

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner Customer journey mapping is an important step in gaining an understanding of how your prospects and customers interact with your company from the initial contact to engagement, purchase, and beyond. But in the age of digital media, there are myriad channels through which a prospect can […]

HEG Is One of Inc. Magazine’s Best Workplaces in America

  TEMPE, Ariz. (June 13, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, has been named one of Inc. magazine’s Best Workplaces for 2017. Its second annual Best Workplaces award, Inc. received nearly 2,000 applicants and selected just over 200 companies with winning workplaces. HEG was one of five companies in Arizona […]

HEG Celebrates 10-Year Anniversary & Decade of Innovation

TEMPE, Ariz. (June 2, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, is proud to announce its 10-year anniversary as a leading provider of higher education marketing services and innovative IT solutions.  “When my founding peers and I started HEG in June 2007, we knew it had endless potential, and we couldn’t […]