Education Lead Collection | Lead Management

The AdReply™ System provides a robust suite of tools that can manage cross-channel leads from a multitude of sources and fuel marketing decision making.

Lead Collection | Lead Delivery | Analytics Reporting

The AdReply™ platform acts as a management console for all lead generation activities. The system provides detailed tracking and delivery for all online media engagements as well as offline to landing page activities generated through direct mail, TV, radio, etc. AdReply™ is an enterprise application developed in Microsoft .NET 2.0 framework using a multi-server scalability approach. The database is equally scalable and built using SQL Server 2005.
"...quickly determine which keywords generate leads and which keywords generate actual enrollments..."
Lead Collection - AdReply™ assigns all leads a unique identifier, collects and delivers in real-time to a client’s CRM, and continually tracks leads through the sales cycle to determine the value of a particular source on a cost-per-lead and ultimately a cost-per-enrollment basis. Pay-Per-Click (PPC) - AdReply™ collects leads and pertinent keyword data from all PPC sources. Constant communication with a client’s CRM allows AdReply™ to quickly determine which keywords generate leads, which keywords generate actual enrollments, and at what cost each keyword generates a lead and ultimately an enrollment. This important data fuels an aggressive keyword bidding strategy for those terms that produce students. Banners and CPM Media - Similarly to PPC, AdReply™ tracks pertinent banner source data to parse out which individual campaigns produce leads and enrollments. These leads are individually tracked to determine their cost-per-lead and cost-per-enrollment. Particular attention can be placed on those banner campaigns that produce students rather than leads alone. Vendor or Affiliate Submitted Leads - AdReply™ collects and delivers vendor submitted leads in real-time. For lead productivity tracking purposes, vendors can attach unique identifiers to submitted leads and receive constant, detailed feedback on a lead's progression through the sales cycle. This allows media vendors and partners to adjust campaigns according to what placements are producing enrollments. From this data, accurate cost-per-enrollment metrics can be determined. Unique URL Landing Pages - Offline campaigns such as TV, radio, or direct mail can be tracked through unique customized landing pages. Since offline campaign costs can be added into AdReply™, detailed reporting can be generated to determine the overall cost-per-lead and final cost-per-enrollment.