Education Lead Processing Delivery | Lead Management

The AdReply™ System provides a robust suite of tools that can manage cross-channel leads from a multitude of sources and fuel marketing decision making.

Lead Collection | Lead Delivery | Analytics Reporting

Lead Scrubbing and Filtering - AdReply™ filters and cleans all lead data prior to delivery. The AdReply™ system has custom configurability to check for duplicates in varying degrees of strictness. This setting ensures true duplicates are identified and true inquiries are delivered. Data entering the system is also cleaned for correct formatting. For example, incoming data that arrives in all caps is automatically reformatted so personalized automated emails and direct mail pieces can be delivered with a clean and accurate look. Campaigns that have specific zip code assignments are also scrubbed to ensure delivered leads fall within a client's territorial guidelines. The AdReply™ system provides vendors with automated feedback when a lead is submitted outside of the zip code territory for a specific campaign. Zip Code Territory Assignment - Advertising campaigns are easily configurable for schools with multiple regional locations. The AdReply™ system maps zip codes to campus locations allowing regions to be chosen by radius, city, county, state, and specific zip. Because one campus can differ greatly from another, each location can have custom configured regions. This allows the targeted territories to be expanded and reduced according to varying marketing budgets and targeting needs. Since the degree programs offered at specific campus locations may vary, the AdReply™ system will only map the appropriate degree program to the appropriate campus and its corresponding zip code territories.
"...lead distribution methodology that puts leads in the hands of those who can convert them..."
Lead Delivery Methods - Although the best method of delivering leads via the AdReply™ system is via CRM integration, there are other methods of lead delivery. Optional delivery methods include email and fax. These delivery methods can be custom configured to deliver leads for particular ad campaigns or degree programs to the specific campus locations or individual who will work the lead. These delivery methods are also performed in real-time and take part in the scrubbing/filtering process. Automated Prospect Response - Once AdReply™ captures a lead, the automated system sends an email to the prospective student. This email may contain information about the school, a questionnaire, information specific to the degree program, or any other information pertinent to the enrollment process. Additionally, email attachments can be custom assigned based on fields chosen by the applicant on the lead form. So, if an applicant is requesting information about an associate in criminal justice program, an email specific to that program can be sent with an attachment that has degree specific information. The AdReply™ system can also be configured to send an SMS or cell phone text message with any chosen data. A custom designed automated response to a submitted lead can also be sent instantly via fax. This service is helpful for clients who have paperwork that must be signed and faxed in as part of the enrollment process. Lead Assignment Algorithm - AdReply™ employs an algorithm that gives priority assignment of leads to particular enrollment or sales people based on their performance. Since Adreply™ continually communicates with the school’s CRM solution, up to the minute lead to conversion data can be applied to an enrollment counselor’s performance. This ultimately enables a lead distribution methodology that puts leads in the hands of those who can convert them. This algorithm can essentially “fly under the radar” and disperse an unnoticeable amount of additional leads to top performing individuals. This functionality is optional.