The Higher Ed Growth team is comprised of skilled media professionals with experience managing internet media buying campaigns for colleges and universities. Many lead aggregators and online media outlets provide advertising solutions tailored for enrollment leads, but quality can vary greatly from one source to the next.
Higher Ed Growth specializes in creating media plans that provide predictable results within budget guidelines, and will always avoid incentivized or co-registration lead generation programs. The lead generation division at Higher Ed Growth is focused on delivering quality education inquiries that meet cost per enrollment budget goals.
The Higher Ed Growth proprietary lead management system focuses on improving cost-per-enrollment performance and providing lead volume predictability. Enrollment inquiries are collected in real-time, delivered in real-time, and tracked via our lead management platform Enrollment Advisor™. The technology development team at Higher Ed Growth is always working on new education lead generation platforms and properties.
Lead generation marketers need data in order to make strategic decisions and boost conversion rates. And the best kind of data comes from tracking a lead throughout its entire life cycle. From Marketing Qualified Lead (MQL) to Close Rates, there are different stages in the buyer’s journey and milestones that every marketer should benchmark and […]
Tempe, Ariz. – May 6, 2016 – Higher Ed Growth (HEG), a leading integrated marketing agency specializing in post-secondary education, was honored with a Certificate of Appreciation at The East Valley Forty & Eight Nursing Scholarship Award Ceremony on April 30. Forty & Eight began in 1920 and is an organization that supports American […]
Students are beginning to experience higher education in a very different way. Virtual Reality (VR) and Augmented Reality (AR) tools are continuing to enter the marketplace, and Artificial Intelligence (AI) is making personalized learning even smarter and more engaging. What will the classroom look like in the next 5-10 years? What kinds of programs are […]