As the higher education industry continually grows and changes, old marketing techniques become less effective and schools have to devise new ways to gain enrollments. Typical education marketing challenges consist of campaigns falling short, exceeding budgets and not meeting lead quotas. As allocations are spread across networks of vendors and agencies, lead quality diminishes, conversion rates fall far below industry standards, and costs per enrollment get more expensive. Higher Ed Growth can revive struggling recruitment campaigns and cut costs for these schools by becoming their Agency of Record.
As the Agency of Record, Higher Ed Growth takes over the client’s campaign, consolidating the responsibility for the campaign’s performance under one experienced manager. We are responsible for the successes or failures of the campaign, which makes it easy for schools to address issues easily and for Higher Ed Growth to resolve those problems quickly.
Although management would become consolidated, lead sources and prices would not. Higher Ed Growth manages several key vendors in concert with our own inquiry generation efforts, and discloses the source and price of each lead generated. This transparency aligns the goals of both parties, creates a diversified portfolio and provides an open window into the performance of the client’s online marketing investment.
Higher Ed Growth knows that schools are not in the business of buying lead volume; they need students. We assist our clients in shifting the focus off of simply buying leads, instead taking a closer look at cost effective enrollment marketing strategies. This simple change in ideology can be quite impactful for schools as we assist them in analyzing lead performance data. This information is entered into Higher Ed Growth’s proprietary lead management system and used to determine which lead sources are generating enrollments at or below the school’s cost goals. Sources that are performing receive more allocation, meaning campaigns become optimized.
Higher Ed Growth devotes the time and effort to reorganize campaigns, reevaluate goals, and calibrate them for success
From new revenue opportunities to bolstered credibility, business partnerships can open up a world of advantages to those in lead generation. However, such partnerships can also open a business up to risk. It’s important to perform due diligence. There are many ways to navigate this territory and ensure that a partnership will meet business […]
Higher Ed Growth is excited to be participating in the below 2017 conferences and expositions: LeadsCon Las Vegas The Paris Las Vegas, Nevada March 20-22, 2017 CECU Annual Convention The Mirage Las Vegas, Nevada June 6-8, 2017 Comply 2017 Dream Downtown New York, New York June, 2017 Call Center Week Mirage […]
Higher Ed Growth (HEG) moved its corporate headquarters to 1702 E McNair Drive, Tempe, AZ 85283 on December 16, 2016. The company purchased the building, expanding its square footage to 4,999 square feet. “The move marks another important milestone for HEG,” said Frank Healy, HEG President and CEO. “Our new headquarters provides the space we […]