As the higher education industry continually grows and changes, old marketing techniques become less effective and schools have to devise new ways to gain enrollments. Typical education marketing challenges consist of campaigns falling short, exceeding budgets and not meeting lead quotas. As allocations are spread across networks of vendors and agencies, lead quality diminishes, conversion rates fall far below industry standards, and costs per enrollment get more expensive. Higher Ed Growth can revive struggling recruitment campaigns and cut costs for these schools by becoming their Agency of Record.
As the Agency of Record, Higher Ed Growth takes over the client’s campaign, consolidating the responsibility for the campaign’s performance under one experienced manager. We are responsible for the successes or failures of the campaign, which makes it easy for schools to address issues easily and for Higher Ed Growth to resolve those problems quickly.
Although management would become consolidated, lead sources and prices would not. Higher Ed Growth manages several key vendors in concert with our own inquiry generation efforts, and discloses the source and price of each lead generated. This transparency aligns the goals of both parties, creates a diversified portfolio and provides an open window into the performance of the client’s online marketing investment.
Higher Ed Growth knows that schools are not in the business of buying lead volume; they need students. We assist our clients in shifting the focus off of simply buying leads, instead taking a closer look at cost effective enrollment marketing strategies. This simple change in ideology can be quite impactful for schools as we assist them in analyzing lead performance data. This information is entered into Higher Ed Growth’s proprietary lead management system and used to determine which lead sources are generating enrollments at or below the school’s cost goals. Sources that are performing receive more allocation, meaning campaigns become optimized.
Higher Ed Growth devotes the time and effort to reorganize campaigns, reevaluate goals, and calibrate them for success
The lead generation industry has shifted dramatically in recent years in light of changes attributed to technology and government regulations. Due to the growing number of regulations within the lead generation industry, compliance is a topic on everyone’s mind. To ensure your company is up-to-date on standards, rules and regulations, it is best to delegate […]
Generating online awareness for your company brand is an important building block for a complete web presence. An effective way to impact the growth of your brand is through an enticing advertising program. Here are three tips for creating a successful display advertising campaign: Enticing Visuals Having an eye-catching ad is the first step to a […]
By: Michael Ferree Last week, the LeadsCouncil introduced the new board of industry leaders at LeadsCon New York 2015. In a presentation to the audience at LeadsCon, the LeadsCouncil board shared its plans to chart a new course for the industry and LeadsCouncil members. The plans include a larger role in advocating for the lead […]