Lead quality is a growing concern in the higher education sector as a result of the disconnect between schools and their lead generation sources. Data provider reputations have suffered as they continue to find and sell data with no interest in lead performance, and call centers are scrutinized for only being concerned with recovering profit from their pre-paid data. When data providers and call centers do not have the client’s best interest at heart, conversion rates suffer. Higher Ed Growth created the Call Comply process to put schools, data providers and our call centers on the same page, with the common goals of increasing transparency, ensuring compliance and improving lead quality. Call Comply provides contact centers and schools with a standardized process that improves upon all touch points of the inquiry lifecycle, from contact to start. This process is integrated into all of our call centers, ensuring that quality is everyone’s priority.

New Strategies for Reaching Enrollment Goals and Student Outcomes

New degree pathways have proven successful for schools and students alike. For schools, newly developed programs help institutions reach different student populations, foster continued engagement throughout college careers and generate more positive student outcomes. On the other hand, students can take advantage of new degree programs that meet their unique needs and often offer more […]

Higher Ed Growth Wins 2016 LeadsCouncil LEADER Award

Tempe, Ariz. (March 8, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, announced today it won the Bronze 2016 LeadsCouncil LEADER Award for Best Marketing Agency in the Education category. LEADER Award winners are selected by LeadsCouncil members, which include some of the industry’s most prominent lead generators, aggregators and lead […]

Court Cases & Rulings that Changed Compliance in 2016

Like other legislative areas, compliance regulations surrounding the higher education industry are undergoing a period of change. What’s to come is still unknown; however, there’s much inquiry generators can learn from 2016 decisions. In fact, there are a few key cases and rulings that every EDU marketer should review in an effort to stay ahead. […]