Lead quality is a growing concern in the higher education sector as a result of the disconnect between schools and their lead generation sources. Data provider reputations have suffered as they continue to find and sell data with no interest in lead performance, and call centers are scrutinized for only being concerned with recovering profit from their pre-paid data. When data providers and call centers do not have the client’s best interest at heart, conversion rates suffer. Higher Ed Growth created the Call Comply process to put schools, data providers and our call centers on the same page, with the common goals of increasing transparency, ensuring compliance and improving lead quality. Call Comply provides contact centers and schools with a standardized process that improves upon all touch points of the inquiry lifecycle, from contact to start. This process is integrated into all of our call centers, ensuring that quality is everyone’s priority.

Court Cases & Rulings that Changed Compliance in 2016

Like other legislative areas, compliance regulations surrounding the higher education industry are undergoing a period of change. What’s to come is still unknown; however, there’s much inquiry generators can learn from 2016 decisions. In fact, there are a few key cases and rulings that every EDU marketer should review in an effort to stay ahead. […]

Higher Ed Growth Launches New Master Vendor Division

Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, announced today a newly established Master Vendor Division. The new division is dedicated to providing fully managed lead generation services for its higher education clients. Colleges and universities across the nation are feeling the impacts of changing student needs and heightened compliance. As […]

The Basics of Remaining Compliant in the World of Lead Generation

  From new revenue opportunities to bolstered credibility, business partnerships can open up a world of advantages to those in lead generation. However, such partnerships can also open a business up to risk. It’s important to perform due diligence. There are many ways to navigate this territory and ensure that a partnership will meet business […]