Lead quality is a growing concern in the higher education sector as a result of the disconnect between schools and their lead generation sources. Data provider reputations have suffered as they continue to find and sell data with no interest in lead performance, and call centers are scrutinized for only being concerned with recovering profit from their pre-paid data. When data providers and call centers do not have the client’s best interest at heart, conversion rates suffer. Higher Ed Growth created the Call Comply process to put schools, data providers and our call centers on the same page, with the common goals of increasing transparency, ensuring compliance and improving lead quality. Call Comply provides contact centers and schools with a standardized process that improves upon all touch points of the inquiry lifecycle, from contact to start. This process is integrated into all of our call centers, ensuring that quality is everyone’s priority.

CallMiner: Getting Started with Customer Journey Mapping

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner Customer journey mapping is an important step in gaining an understanding of how your prospects and customers interact with your company from the initial contact to engagement, purchase, and beyond. But in the age of digital media, there are myriad channels through which a prospect can […]

HEG Is One of Inc. Magazine’s Best Workplaces in America

  TEMPE, Ariz. (June 13, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, has been named one of Inc. magazine’s Best Workplaces for 2017. Its second annual Best Workplaces award, Inc. received nearly 2,000 applicants and selected just over 200 companies with winning workplaces. HEG was one of five companies in Arizona […]

HEG Celebrates 10-Year Anniversary & Decade of Innovation

TEMPE, Ariz. (June 2, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, is proud to announce its 10-year anniversary as a leading provider of higher education marketing services and innovative IT solutions.  “When my founding peers and I started HEG in June 2007, we knew it had endless potential, and we couldn’t […]