The Enrollment Advisor™ platform acts as a management console for all lead generation activities. The system provides detailed tracking and delivery for all online media engagements as well as offline to landing page activities generated through direct mail, TV, radio, etc.
Enrollment Advisor™ assigns all inquiries a unique identifier, collects and delivers in real-time to a client’s CRM, and continually tracks leads through the sales cycle to determine the value of a particular source on a cost-per-lead and ultimately a cost-per-enrollment basis. The system also collects leads and pertinent keyword data from all PPC sources. Constant communication with a client’s CRM allows Enrollment Advisor™ to quickly determine which keywords generate leads, which keywords generate actual enrollments, and at what cost each keyword generates a lead and ultimately an enrollment
Media vendors and partners need to adjust campaigns continually based on what placements are producing leads. Enrollment Advisor™ collects and delivers vendor submitted leads in real-time. For lead productivity tracking purposes, vendors can attach unique identifiers to submitted leads and receive constant, detailed feedback on a lead’s progression through the sales cycle. Enrollment Advisor™ filters and cleans all lead data prior to delivery. The Enrollment Advisor™ system has custom configurability to check for duplicates in varying degrees of strictness.
Advertising campaigns are easily configurable for schools with multiple regional locations. The Enrollment Advisor™ system maps zip codes to campus locations allowing regions to be chosen by radius, city, county, state, and specific zip. Because one campus can differ greatly from another, each location can have custom configured regions. This allows the targeted territories to be expanded and reduced according to varying marketing budgets and targeting needs.
All education lead generation programs are enrollment performance-driven. Conversion metrics are benchmarked, lead flows perform predictably, and cost per enrollment metrics are monitored. Our proprietary Enrollment Advisor™ platform provides real-time metrics that show education lead conversion performance. This technology provides actionable data that enables Higher Ed Growth to allocate campaign spending in the most productive manner possible.
The Enrollment Advisor™ system is a full circle solution for college and university inquiry generation. The system collects, tracks, and delivers leads in real time and closes the loop by providing real time data feedback to lead vendors based on lead productivity. This enables lead vendors to identify and respond to lead quality issues rapidly. Enrollment Advisor™ has the ability to track lead cost data and apply this information to a campaign’s productivity based on cost per enrollment. Detailed, automated reporting is available to present each campaign in easy to work with dollars and cents figures.
Like other legislative areas, compliance regulations surrounding the higher education industry are undergoing a period of change. What’s to come is still unknown; however, there’s much inquiry generators can learn from 2016 decisions. In fact, there are a few key cases and rulings that every EDU marketer should review in an effort to stay ahead. […]
Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, announced today a newly established Master Vendor Division. The new division is dedicated to providing fully managed lead generation services for its higher education clients. Colleges and universities across the nation are feeling the impacts of changing student needs and heightened compliance. As […]
From new revenue opportunities to bolstered credibility, business partnerships can open up a world of advantages to those in lead generation. However, such partnerships can also open a business up to risk. It’s important to perform due diligence. There are many ways to navigate this territory and ensure that a partnership will meet business […]