The Enrollment Advisor™ platform acts as a management console for all lead generation activities. The system provides detailed tracking and delivery for all online media engagements as well as offline to landing page activities generated through direct mail, TV, radio, etc.
Enrollment Advisor™ assigns all inquiries a unique identifier, collects and delivers in real-time to a client’s CRM, and continually tracks leads through the sales cycle to determine the value of a particular source on a cost-per-lead and ultimately a cost-per-enrollment basis. The system also collects leads and pertinent keyword data from all PPC sources. Constant communication with a client’s CRM allows Enrollment Advisor™ to quickly determine which keywords generate leads, which keywords generate actual enrollments, and at what cost each keyword generates a lead and ultimately an enrollment
Media vendors and partners need to adjust campaigns continually based on what placements are producing leads. Enrollment Advisor™ collects and delivers vendor submitted leads in real-time. For lead productivity tracking purposes, vendors can attach unique identifiers to submitted leads and receive constant, detailed feedback on a lead’s progression through the sales cycle. Enrollment Advisor™ filters and cleans all lead data prior to delivery. The Enrollment Advisor™ system has custom configurability to check for duplicates in varying degrees of strictness.
Advertising campaigns are easily configurable for schools with multiple regional locations. The Enrollment Advisor™ system maps zip codes to campus locations allowing regions to be chosen by radius, city, county, state, and specific zip. Because one campus can differ greatly from another, each location can have custom configured regions. This allows the targeted territories to be expanded and reduced according to varying marketing budgets and targeting needs.
All education lead generation programs are enrollment performance-driven. Conversion metrics are benchmarked, lead flows perform predictably, and cost per enrollment metrics are monitored. Our proprietary Enrollment Advisor™ platform provides real-time metrics that show education lead conversion performance. This technology provides actionable data that enables Higher Ed Growth to allocate campaign spending in the most productive manner possible.
The Enrollment Advisor™ system is a full circle solution for college and university inquiry generation. The system collects, tracks, and delivers leads in real time and closes the loop by providing real time data feedback to lead vendors based on lead productivity. This enables lead vendors to identify and respond to lead quality issues rapidly. Enrollment Advisor™ has the ability to track lead cost data and apply this information to a campaign’s productivity based on cost per enrollment. Detailed, automated reporting is available to present each campaign in easy to work with dollars and cents figures.
The recent news surrounding for-profit institutions has only reinforced the need for transparency in the postsecondary education sector. It’s also a good time to take a closer look at the many institutions innovating in this space and finding new ways to drive better outcomes. One model proving effective is the business–university partnership. It is essentially […]
Higher Ed Growth and EduMaximizer participate in a weekly Twitter discussion with thought leaders and innovators in the contact center community; it is hosted by the International Customer Management Institute (ICMI). “Leading Change in the Contact Center” was a recent topic, and discussion points centered around how organizations decide on new technology, communicate changes to […]
TEMPE, Ariz., August 17, 2016 – Higher Ed Growth (HEG) recently ranked No. 3065 on Inc. magazine’s 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. This marks the company’s third consecutive year on the exclusive Inc. 5000 list. HEG has seen its three-year growth rate increase 111 percent. The company […]