Lead Management
The AdReply™ System provides a robust suite of tools that can manage cross-channel leads from a multitude of sources and fuel marketing decision making.
Lead Management
Creating an effective media plan and building a smart search engine campaign is the first step to a successful online advertising campaign. Employing the right technology to store, deliver, and track your leads is essential. HigheredGrowth created a proprietary education lead engine with tracking and delivery technology we call AdReply™. AdReply™ technology allows our system to collect leads from a multitude of campaigns, filter them for quality, apply specific zip code requirements for regionally specific campaigns, and deliver them in real time to virtually any CRM solution. Additionally, AdReply™ tracks leads delivered to a school's CRM solution in real time and generates automated reports on valuable metrics from the data. AdReply™ allows HigheredGrowth to track the life cycle of a lead from its beginning as a keyword or vendor campaign all the way to an enrolled student. AdReply™ can even assign varying numbers of leads to enrollment counselors based on their individual enrollment conversion performance. AdReply™ provides the important data needed to make advertising campaign decisions. Because AdReply™ collects and reports on so much valuable data, advertising and enrollment decisions can now be made with confidence.
"...AdReply™ allows HigheredGrowth to track the life cycle of a lead from its beginning as a keyword..."
AdReply™ is available as a hosted, outsourced lead management solution. The HigheredGrowth AdReply™ lead management platform is ideal for colleges and universities seeking a uniform location for lead collection, delivery, and reporting. Whether your school is buying leads from HigheredGrowth, or a multitude of other vendor sources, AdReply™ is a cost effective outsourced solution for vendor lead management and productivity reporting.

AdReply Info pdf





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