New Strategies for Reaching Enrollment Goals and Student Outcomes

student outcomesNew degree pathways have proven successful for schools and students alike. For schools, newly developed programs help institutions reach different student populations, foster continued engagement throughout college careers and generate more positive student outcomes. On the other hand, students can take advantage of new degree programs that meet their unique needs and often offer more for their Higher Ed dollar.

What recruitment tools are schools using? How can personalized learning programs help? And why do articulation agreements matter? Learn all of the answers and more in our latest piece on LeadsCon.

LeadsCon Article Link: http://www.leadscon.com/new-strategies-for-reaching-enrollment-and-student-outcome-goals/

Higher Ed Growth Wins 2016 LeadsCouncil LEADER Award

2016 LeadsCouncil LEADER AwardTempe, Ariz. (March 8, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, announced today it won the Bronze 2016 LeadsCouncil LEADER Award for Best Marketing Agency in the Education category.

LEADER Award winners are selected by LeadsCouncil members, which include some of the industry’s most prominent lead generators, aggregators and lead technology companies. HEG was voted one of the top higher education marketing companies in the nation by industry peers, recognizing the company’s dedication to the industry and reaching its clients’ lead generation goals in 2016.

“We’re honored to be recognized by our peers, partners and clients as one of the higher education industry’s top marketing agencies,” said Frank Healy, CEO of HEG. “The LEADER Award reinforces all we’ve done this past year to advance our technologies and develop new marketing services focused on delivering best-in-class lead quality.”

In 2016, Higher Ed Growth captured market share for EduMaximizer, its proprietary all-in-one SaaS technology for the EDU contact center. The company doubled its client integrations, and lead volume throughout the system grew more than 350 percent.

The tool’s adoption and company growth placed Higher Ed Growth on the Inc. 5000 list of the fastest-growing companies in the nation for a third consecutive year in 2016. The company reached a three-year growth rate of 111 percent.

About LeadsCouncil
LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical. LeadsCouncil was created by the industry experts and evangelists whose ongoing mission both through LeadsCon and LeadsCouncil is to increase the size of the market and number of companies who leverage lead generation online.

About Higher Ed Growth
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to Master Vendor services and lead generation, HEG’s offerings include white label software solutions, inquiry management and enrollment analytics — with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015 and 2016 by Phoenix Business Journal. The company was also featured in Inc. Magazine’s list of 5,000 fastest growing companies in the US in 2014, 2015 and 2016. Visit www.higheredgrowth.com or stay connected with us on LinkedInFacebook or Twitter.

Court Cases & Rulings that Changed Compliance in 2016

complianceLike other legislative areas, compliance regulations surrounding the higher education industry are undergoing a period of change. What’s to come is still unknown; however, there’s much inquiry generators can learn from 2016 decisions. In fact, there are a few key cases and rulings that every EDU marketer should review in an effort to stay ahead. In one recent case, for example, the Federal Trade Commission (FTC) strongly emphasized the need to provide “solid evidence” behind marketing claims, especially those targeting prospective students. While this has always been important, this case in particular has a lasting impact on advertising and data use.

Learn more about the rulings influencing affiliate marketing, online privacy, penalties for FTC Act violations, and more. Our latest piece on LeadsCon tackles the cases, where regulations might be going and how to enhance transparency.

LeadsCon Article Link: http://www.leadscon.com/court-cases-rulings-that-changed-regulations-in-2016/

Higher Ed Growth Launches New Master Vendor Division

Master Vendor DivisionHigher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, announced today a newly established Master Vendor Division. The new division is dedicated to providing fully managed lead generation services for its higher education clients.

Colleges and universities across the nation are feeling the impacts of changing student needs and heightened compliance. As a result, schools are placing greater emphasis on finding and securing quality applicants.

 

“It’s difficult for schools to focus on quality leads and conversions when resources are tied up in the generation process,” said Frank Healy, President and CEO of HEG. “With the Master Vendor Division, our partners are able to hand this time-consuming part of the process off to our team of experts and focus on enrolling students and creating positive outcomes.”

The Master Vendor Division will offer a fully managed suite of services that include vendor management, campaign builds, scoring integration, lifecycle tracking, and customizable reporting utilizing HEG’s proprietary technologies.

“It’s another way to reduce complexity, cost and risk for our partners while supporting all of their enrollment goals,” said Joe Laskowski, Managing Partner and Chief Marketing Officer. “This is a service we have always offered, but it was time to dedicate the proper attention and resources to support the growing demand.”

In December 2016, the company moved to a larger Tempe location in preparation for its new division.

About Higher Ed Growth
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to lead generation, HEG offers services such as white label software solutions, inquiry management and enrollment analytics – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015 and 2016 by Phoenix Business Journal. The company was also featured in Inc. Magazine’s list of 5,000 fastest growing companies in the US in 2014, 2015 and 2016. Visit www.higheredgrowth.com or stay connected with us on LinkedIn, Facebook or Twitter.

 

The Basics of Remaining Compliant in the World of Lead Generation

lead generation

 

From new revenue opportunities to bolstered credibility, business partnerships can open up a world of advantages to those in lead generation. However, such partnerships can also open a business up to risk. It’s important to perform due diligence.

There are many ways to navigate this territory and ensure that a partnership will meet business needs – and compliance. The first step usually involves some basic research, including: How long has the prospective partner been operating? Who are their current partners? Any recent announcements? Information from third parties, like the press, can also provide a different perspective and reveal how the public views the partner in question. And lastly, but most importantly, has the partner ever had any compliance violations? Any changes to regulations that would make the lead generation partner a risky choice?

Learn where to find the answers to these questions and how to best assess risk before entering into a new partnership agreement in our latest piece on LeadsCouncil.

LeadsCouncil Article Link: http://www.leadscouncil.com/the-basics-of-remaining-compliant-in-the-world-of-lead-generation/

2017 Event Calendar

Higher Ed Growth is excited to be participating in the below 2017 conferences and expositions:

 

LeadsCon Las Vegas
The Paris
Las Vegas, Nevada
March 20-22, 2017

 

CECU Annual Convention
The Mirage
Las Vegas, Nevada
June 6-8, 2017

 

Comply 2017
230-FIFTH
New York, New York
June 7-8, 2017

 

Call Center Week
Mirage Hotel & Casino
Las Vegas, Nevada
June 26-30, 2017

 

LeadsCon New York
The New York Hilton Midtown
New York, New York
August 22-23, 2017

 

BMO Capital EDU Conference
New York, New York
September 14, 2017

Higher Ed Growth Moves Headquarters to Larger Tempe Location

higher ed growth moves headquarters

Higher Ed Growth (HEG) moved its corporate headquarters to 1702 E McNair Drive, Tempe, AZ 85283 on December 16, 2016. The company purchased the building, expanding its square footage to 4,999 square feet.

“The move marks another important milestone for HEG,” said Frank Healy, HEG President and CEO. “Our new headquarters provides the space we need to continue to develop and expand as a team. It’s a reflection of our company’s growth and where we’re headed next.”

 

 

The Higher Education marketing firm and technology provider was recently featured on the Inc 5000 list of the fastest-growing private companies in the US for a third consecutive year. The company grew 111 percent over a three-year period.

“We had been looking for the right space for a long time and this building met all of our current and future needs,” said Eric Flottmann, HEG Chief Operating Officer. “It also kept our team in the heart of Tempe, which meant we could continue to support the local community and students at Arizona State University.”

Headquartered in Tempe since 2007, the company supports ASU in many ways, including contributing to scholarships for student-athletes. In addition, many HEG team members – including its three founders – attended the university.

About Higher Ed Growth 
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to lead generation, HEG offers services such as white label software solutions, inquiry management, enrollment analytics, and paid search management – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015 and 2016 by Phoenix Business Journal. The company was also featured in Inc. Magazine’s list of 5,000 fastest growing companies in the US in 2014, 2015 and 2016. Visit http://www.higheredgrowth.com or stay connected with us on LinkedIn, Facebook or Twitter.

 

 

Higher Ed Growth Recognized as a Best Place to Work for Second Year in a Row

best place to work

TEMPE, Ariz. (Dec. 20, 2016) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, has been named one of the Valley’s Best Places to Work by the Phoenix Business Journal for the second consecutive year. HEG ranked No. 10 in the micro business category, which features businesses with up to 49 employees.

 

“We’re especially proud of being recognized as a Best Place to Work for a second year in a row,” said HEG President and CEO Frank Healy. “It’s one of our greatest achievements to know that our employees take pride in all that we accomplish together.”

The recognition comes on the heels of HEG being named to the Inc 5000 list for a third consecutive time. As one of the nation’s fastest-growing private companies, the Higher Education marketing firm and technology provider grew 111 percent over a three-year period. It generated more than $11 million in revenue in 2015.

“From product innovation to our rapid growth, every team member plays a critical role in our success,” added Healy. “The Best Places to Work award means our employees feel valued, empowered and have the opportunity to make their own mark. And that’s really important to us.”

HEG offers employee-focused programs that provide opportunities for advancement and work-life balance. These programs include formal mentoring and wellness plans; for instance, the company contributes to employee gym memberships in an effort to support healthy living. Other perks include regularly catered lunches, flexible schedules, generous vacation time, and a pet-friendly office.

Phoenix Business Journal has been recognizing Valley businesses with exceptional workplace culture since 2003. The Best Places to Work awards are based on a third-party administered survey and confidential feedback from employees on engagement, satisfaction, leadership, trust, and more.

About Higher Ed Growth 
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to lead generation, HEG offers services such as white label software solutions, inquiry management, enrollment analytics, and paid search management – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015 and 2016 by Phoenix Business Journal. The company was also featured in Inc. Magazine’s list of 5,000 fastest growing companies in the US in 2014, 2015 and 2016. Visit http://www.higheredgrowth.com or stay connected with us on LinkedIn, Facebook or Twitter.

ICMI: Give Thanks for Great Customer Service

The holiday season is always a great time to reflect on the year and highlight key moments and important company milestones. This is something the contact center community did so well in the recent Twitterchat held by the International Customer Management Institute (ICMI). Titled “Give Thanks for Great Customer Service,” contact leaders shared their proudest accomplishments from 2016.

Higher Ed Growth had an exceptional year and has made many advances in the EduMaximizer tool. One such milestone is reaching a 95 percent student-to-school match rate in the latest version. We’re proud to help more students find the right schools and secure the right degree programs.

customer service

Read the 11 other reasons why contact leaders are giving thanks on the ICMI website: http://www.icmi.com/Resources/Customer-Experience/2016/11/12-Reasons-Customer-Service-Professionals-are-Giving-Thanks

Be sure to also join in ICMI’s contact center conversation Tuesdays at 1 p.m. ET using hashtag #ICMIchat.

Listen 2016: Customer Engagement Building Momentum

CallMiner Listen 2016

The Higher Ed Growth team joined other customer engagement leaders earlier this month for CallMiner Listen 2016.

This was HEG’s third year at the event, and this year’s conference nearly doubled in size. Much of this growth can be attributed to the growing demand for deep engagement analytics and a better understanding of end-user behavior.

 

 

 

According to Listen 2016, it can also be attributed to the concept of “building.” A common thread throughout the event, learn what it means to build the right engagement team and build proper scores. And why it’s important to build relationships with other industry leaders.

Read the full article and all of our takeaways on CallMiner’s Engagement Optimization: https://www.engagementoptimization.com/community/industry-news-and-best-practices/blog/2016/11/29/listen-2016-customer-engagement-building-momentum

New Strategies for Reaching Enrollment Goals and Student Outcomes

New degree pathways have proven successful for schools and students alike. For schools, newly developed programs help institutions reach different student populations, foster continued engagement throughout college careers and generate more positive student outcomes. On the other hand, students can take advantage of new degree programs that meet their unique needs and often offer more […]

Higher Ed Growth Wins 2016 LeadsCouncil LEADER Award

Tempe, Ariz. (March 8, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, announced today it won the Bronze 2016 LeadsCouncil LEADER Award for Best Marketing Agency in the Education category. LEADER Award winners are selected by LeadsCouncil members, which include some of the industry’s most prominent lead generators, aggregators and lead […]

Court Cases & Rulings that Changed Compliance in 2016

Like other legislative areas, compliance regulations surrounding the higher education industry are undergoing a period of change. What’s to come is still unknown; however, there’s much inquiry generators can learn from 2016 decisions. In fact, there are a few key cases and rulings that every EDU marketer should review in an effort to stay ahead. […]