Pay-Per-Click (PPC) Lead Generation

HigheredGrowth identifies the best sources of leads, delivers them in real time to any CRM and measures results to meet client enrollment goals.

Partner Network | Lead Portals | Livenrollment™

Pay per click (PPC) search engine marketing for the education vertical is highly competitive. As a result, PPC lead generation campaigns must be thoroughly planned and continually tracked to ensure lead volume, cost objectives and quality benchmarks are met. From the onset, HigheredGrowth consults with schools to determine PPC campaign objectives with regard to projected enrollment growth or conversion, lead volume, and budget.

Once campaign objectives and expectations are established, the keyword research begins. HigheredGrowth utilizes proprietary tools to create an exhaustive list of PPC search terms. All keyword derivations, concatenations, and common misspellings are identified during this stage of the process. This process aids in identifying niche keywords that tend to be less competitive, less expensive, and highly focused. Identifying key niche keywords drives down the average cost per lead or acquisition while simultaneously increasing the number of highly interested prospective students.

"...identifying key niche keywords drives down the average cost per lead or acquisition..."

Choosing the appropriate venue or search engine is key to meeting lead volume and enrollment projections. HigheredGrowth works with schools to determine the most appropriate search engine venues for lead generation campaigns. HigheredGrowth has extensive experience working with top tier search engines such as Yahoo Search Marketing, Google AdWords, and Microsoft adCenter. Additionally, HigheredGrowth has experience working with smaller niche search engines to generate highly focused, quality traffic that generates top converting education leads.

Once the campaign is launched, HigheredGrowth’s proprietary lead collection and delivery platform, AdReply™, tracks the progress of each individual campaign. Education leads collected are tracked and delivered in real-time to a client school. Next, the campaign is tracked using proprietary software that shows in real time which keywords are producing excellent lead contact rates, low unqualified rates, and high keyword to enrollment rates.