Search Engine Optimization Consulting | Consulting Services

From early strategic stages to implementation of successful solutions, we help clients develop policies, plans and programs designed to achieve results.

Analysis | Website SEO | Admissions Training

Unlock the full marketing potential of your website. HigheredGrowth leverages years of experience and the latest, cutting-edge tools to provide Search Engine Optimization (SEO) consulting services to higher education marketing professionals. The HigheredGrowth SEO process begins with a detailed industry keyword analysis. This analysis is focused on establishing a master keyword list. Keywords are chosen for their popularity, relevance and effectiveness. Once the master keyword list is generated, keywords are scored by comparing their search frequency to the relative competition for the term. This number (known as the KEI, or Keyword Effectiveness Indicator) can be used to compare the potential effectiveness of keywords and to narrow the master keyword list into a short list of critical keywords. These critical keywords are the words that will provide optimal placement and traffic for the website.
Once the keyword research portion of the search engine optimization is complete, HigheredGrowth will perform a baseline placement analysis for your school's website. This baseline analysis provides an illustration of your website’s current presence on the major search engines including Google, Yahoo, and MSN Live Search. This baseline report allows our optimization team to track the true effectiveness of improvements made to the website.	"...they provided a detailed analysis with insightful recommendations, I would strongly recommend them to anyone looking for optimization strategies." I. Mowder - EdMap, Inc.
Next, the code and content of the site are analyzed. This analysis checks the density of keywords within all elements of the website (both visible and invisible to the user) and ensures that density remains within search engine guidelines. The code of the site is also analyzed for adherence to SEO best practices ensuring that all elements of the site are visible and can be indexed by the search engines. Finally, the site is analyzed in relation to its most successful competitors for the critical keywords. This portion of the analysis provides an element by element comparison of your site to the top 10 results for each critical keyword. Analyzing the site in relation to competitors often uncovers additional improvement recommendations that can bump your site placement over competitors. Results of the Search Engine Optimization analysis are presented in a clear, detailed report. This report provides specific suggestions for changes that can be made to the site to improve its placement. Following the initial SEO analysis, HigheredGrowth recommends periodic re-analysis of the site so that results of initial changes can be tracked and to re-optimize the site for success in the ever changing competitive internet landscape.