CallMiner: Getting Started with Customer Journey Mapping

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner Customer journey mapping is an important step in gaining an understanding of how your prospects and customers interact with your company from the initial contact to engagement, purchase, and beyond. But in the age of digital media, there are myriad channels through which a prospect can […]

HEG Is One of Inc. Magazine’s Best Workplaces in America

  TEMPE, Ariz. (June 13, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, has been named one of Inc. magazine’s Best Workplaces for 2017. Its second annual Best Workplaces award, Inc. received nearly 2,000 applicants and selected just over 200 companies with winning workplaces. HEG was one of five companies in Arizona […]

HEG Celebrates 10-Year Anniversary & Decade of Innovation

TEMPE, Ariz. (June 2, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, is proud to announce its 10-year anniversary as a leading provider of higher education marketing services and innovative IT solutions.  “When my founding peers and I started HEG in June 2007, we knew it had endless potential, and we couldn’t […]