Amy Bliefnick @LeadsCon 2012

HEG’s Publisher Services Manager Amy Bliefnick discusses Higher Ed Growth and with VigLink CEO Oliver Roup at LeadsCon 2012.

Google Analytics Best Practices for Effective Web Tracking

As a digital marketer, you probably already know the importance of measuring and understanding the performance of your online media. Tracking plays an important role in the success of your programs and can provide a significant amount of insight into what is working well and what could be improved. Google Analytics is one of the […]

5 non-curricular ways to boost student outcomes

With a dramatically increasing number of both traditional and non-traditional students seeking post-secondary education, student retention and post-grad outcomes continue to be an increasingly important topic for both colleges and universities. The role that institutions play in these outcomes is now gaining significantly more attention with greater emphasis being placed on how well these organizations […]