Variable Data Printing

HigheredGrowth is unique in its comprehensive in-house printing capability, from digital to traditional sheetfed, and large format printing.

Variable Data | Mailing / Fulfillment

Variable data printing allows HigheredGrowth to produce printed pieces that speak directly to the intended recipient. Variable data printing allows for data driven fields to be dynamically swapped as a piece is printed. In essence, each piece coming off the press is unique and speaks directly to the recipient about their particular inquiry. For example, Susie Smith requested information about a nursing degree at the San Diego campus. A variable data brochure is produced that greets Susie on the cover, provides information about	the nursing program she chose, informs Susie about the San Diego campus, and shows a photo and contact information for the enrollment person assigned to Susie. Since variable data printing speaks directly to the recipient, the response rate of these pieces far outpaces traditional direct mail. HigheredGrowth utilizes a hybrid marketing approach that fuses interactive technology and traditional printing to bolster higher education marketing prospect contact rates.
"...printing speaks directly to the recipient, the response rate of these pieces far outpaces traditional direct mail."
Relationship, database, 1-to-1, loyalty or CRM marketing. Whatever you call it, HigheredGrowth gives you access to this important key to maximizing the return on your marketing investment – relevant, personalized messaging directed to an audience of one. Our comprehensive marketing campaigns with variable data printing allow you to: Reach qualified new prospects Up-sell and cross-sell existing customers Focus on cost per response rather than cost per thousand Earn the trust and respect of customers because you listen as much as you talk Improve time to market by up to 50% Eliminate excess inventory and storage costs while using the most accurate, up-to-date and relevant information What's more, HigheredGrowth can integrate email, personalized web pages and a variety of options into your marketing campaign. From inception of the concept through final fulfillment, we can help you reach your audience with a successful marketing campaign.