Infographic: The State of Trade School Enrollments

Enrollments in trade schools and apprenticeships have had a positive outlook in recent years. Trade schools (also recognized as vocational colleges) give students the skills and education required to succeed in a specific career. Apprenticeships, on the other hand, combine on-the-job training with schooling.  These forms of education are important since there are currently millions of jobs vacant that require technical and vocational training.

Higher Ed Growth has analyzed trade school enrollments for the Fall 2017 – Spring 2018 school year from its postsecondary education partners. We’ve identified some of the top programs for enrollment, along with their career outlook.

Read our latest infographic on The State of Trade School Enrollments. Click the infographic below to enlarge.

The State of Trade School Enrollments

CECU 2018: Student Success Takes Center Stage

CECU 2018_ Joe Laskowski Next Gen of EDU Marketing

 

This op-ed is written by Joe Laskowski, Managing Partner and Chief Marketing Officer of Higher Ed Growth, a full-service agency that specializes in the post-secondary education industry and CECU member. Laskowski was a CECU 2018 speaker.

The 2018 CECU Convention & Exposition was held in Orlando in early June, encapsulating everything that the organization does best: bringing together top Higher Education institutions and sector leaders in a thoughtful forum to exchange expert insights and best practices. As a longstanding sponsor, Higher Ed Growth helped lead conversations around the next generation of EDU marketing, attended inspiring keynotes and connected with colleagues. Based on these important talks, here our top takeaways from CECU 2018.

There is renewed focus on vocational schools and technical programs. The conference saw a groundswell of support for trade schools as one of the most effective solutions to the growing skills gap.

Keynote Speaker Seth Mattison, a renowned expert on workforce trends and generational dynamics, spoke to the connection between the future of work and this next generation of students. Institutions hold a valuable piece of the puzzle. It’s important for the industry to have a willingness to rethink degree programs — even education as a whole — to meet quickly changing student and employer needs. Vocational programs, in particular, are uniquely positioned to rectify a shortage of skilled trade and specialized workers and reshape entire industries. Mattison underscored that the time to act is now.

Offering vocational insight from a military perspective, Congressman Brian Mast gave another inspiring CECU 2018 Keynote. Mast spoke to his 12 years of duty in the United States Army and a life-changing event in Afghanistan. He also covered what came next after his decorated military career, and that was education.

Mast is a modern-day student success story and shining example of what can happen when institutions offer alternative pathways and tailor programs toward adult learners, veterans and those with other “non-traditional” qualities. Mast earned his bachelor’s degree at Harvard Extension School while volunteering with the Israel Defense Forces, declaring candidacy for US Congress in Florida’s Eighteenth District, and raising a family. Harvard Extension School is a fully accredited Harvard institution that focuses on affordability and flexibility; it offers open enrollment and a wide range of self-paced programs from four-year online degrees to skill-specific certificates. Such options are invaluable to vets — as are other flexible trade and technical programs. In his CECU 2018 speech, Mast thanked the vocational school sector for providing so many relevant job opportunities to military veterans through training and education.

Innovative industry partnerships have the opportunity to amplify student success rates — especially in such vocational programs.

There were many discussions with leaders of marketing, service companies and CECU member institutions on how to best leverage resources to create mutually beneficial partnerships. From apprenticeships to coding boot camps, there are myriad career education models gaining traction.

Apprenticeships are one model taking the spotlight and may soon evolve beyond traditional trades and take a foothold into industries like law and health care. With the current administration calling for the expansion of apprenticeships over the next five years, this important conversation is sure to continue and develop. The specifics around new federal initiatives and potential legislative reforms set forth by the Department of Labor Apprenticeship Task Force have yet to be unveiled; the EDU industry and private sector can begin to take the lead on shaping the structure of such partnerships and strategies. Identify business goals and align programs to drive the development of a next generation, highly skilled workforce.

Success in new EDU models all starts with enrollment marketing. Schools must develop the right student base for successful outcomes, especially in new degree programs and postsecondary learning models.

With ever-changing lead generation tools and enrollment marketing best practices, these topic sessions were certainly well-attended at CECU 2018.

More than 46 million new workers are needed by 2025; the ever-present question is how to reach and market the right programs to the students who will become the future workforce. Social media, for one, was highlighted a great deal as it continues to be a strong platform for driving awareness and reaching target audiences. In fact, there was an overall increase in social media lead volume and conversions in 2017. However, the channels and rules of engagement continue to change year after year. Social marketing strategies, as a result, must be nimble and data-driven.

Data-based decision-making was a common thread in all marketing discussions — from determining student intent to conversion metrics. It’s clear that third-party partners will continue to play an important role, filling gaps in marketing needs with new technology and analytics products.

Rounding out the marketing conversation was a review on student success from a marketing compliance perspective in the EDU Lead Gen — The Next Gen CECU session. Interpreting the regulatory environment can be difficult and is an important step in developing strong marketing programs. The last few years have been filled with change, speculation and consolidation for both education and lead generation.

From the regulatory landscape to emerging new trends, there’s a great deal that can happen between now and CECU 2019 in New Orleans. More importantly, there’s a great deal that industry leadership can do to shape the future of postsecondary career education when we all come together.

 

Gamification in EDU Contact Centers: Agent Leaderboards

Games have been an integral part of life throughout history as a way to pass the time in an entertaining, engaging and rewarding way. So, what if we took those same game elements and placed a similar structure around tasks to drive desired behavior? Could work become “fun”? Engaging? Drive results?

That’s the idea behind “gamification” in the EDU contact center. And this is why it works.

Driving Behavior to Drive Better Outcomes

In order to drive better outcomes, one must look first at what drives behavior. Contrary to popular belief, humans are not solely motivated by financial means. In fact, gamification experts point to three main drivers of behavior as the most reliable predictors of engagement.

Mastery: The act of mastering a new skill or becoming an expert in a given field. In the EDU contact center, this may include earning an award or new certification, leading a project on a given topic or reaching a higher rank within the company.

Autonomy: Motivation can come from working within a structure that offers “meaningful” choice, ample opportunity to reach goals on one’s own volition and participation in activities that are somehow tangible in a real-life context. In the workplace, it’s important to clearly communication the game “rules,” or the many steps one can take to reach the top of the leaderboard, for example. These actions should then have a direct result on the ability to earn an extrinsic reward, like a raise or a contest.

Relatedness: There’s an intrinsic need to “matter” to others and have purpose. In work environments, employees are driven to be a part of a team, strive to earn respect from colleagues and be highlighted by leadership for their efforts. For EDU contact center agents, in particular, a sense of purpose may also come from making an impact in the lives of students.

Further supporting intrinsic motivation, the sheer act of participating in “gameplay” in and of itself is enough to activate the brain’s reward center, according to neurological studies.

Developing a Gamification Structure within the Contact Center

Taking into account the three intrinsic motivators, it’s important to create a well-designed structure to properly engage employees. At its core, a game has challenges, feedback and levels. In the contact center, challenges may look like internal contests. Feedback may take the form of agent scoring and one-on-one meetings with leadership. Levels may be determined by rank on agent leaderboards and providing agents with expanded capabilities, accordingly.

Agent Leaderboards Drive Outcomes in the EDU Contact Center

From a leaderboard on the wall to quick-hit sales SPIFFS to drive momentum, there are many familiar game mechanics at play in sales and marketing environments. Gamification in the EDU contact center is especially effective when placed around repetitive tasks and important KPIs, such as:

  • Conversions and/or transfers
  • Customer-reported satisfaction
  • Number of calls per hour
  • Average call handling time (AHT)

Agent leaderboards are one of the most effective and time-tested models. One study showed leaderboards successfully motivated employees “when performing tedious and cumbersome tasks at work.” In addition to feedback that activities became more enjoyable, leaderboard results pointed to enhanced productivity. Another business case study showed similar results with increased performance. Leaderboard standings centered on KPIs, such as the number of deals signed and contracts closed. Based on early leaderboard results, the company projected an overall 2%-3% increase in profits, adding another $1.5 million to their bottom line.

Leaderboards become even more effective when integrated as part of an agent dashboard or online platform. Providing instant feedback and a visual representation of individual progress, agents are able to see results in near real-time and are empowered to change behavior quickly to better compete with peers and climb to the top of the leaderboard. Gamified agent platforms amplify those key motivators: mastery, autonomy and relatedness.

Benefits of Gamification in EDU Contact Centers

The benefits are vast. EDU contact center gamification elements, like leaderboards, are an opportunity to give agents a greater sense of accomplishment and provide positive reinforcement on a daily or more regular basis than that of more traditional work structure. In a broader sense, they can also act as a marker to identify low-performing agents. In addition to performance and profits, gamification in EDU contact centers also brings cultural benefits, like increased agent satisfaction and retention. It’s an easy way to make enrollment experiences more meaningful and effective for EDU agents and prospective students.

Read the Full Article: http://www.leadscon.com/blog/gamification-in-edu-contact-centers-why-agent-leaderboards-work/

Higher Ed Growth Co-founders Named to Sun Devil 100 Class of 2018

Tempe, Ariz. – April 25, 2018 – Two co-founders of Higher Ed Growth (HEG), a leading full-service marketing agency specializing in post-secondary education, were named to the “Sun Devil 100 Class of 2018.” The Sun Devil 100 celebrates the achievements of Arizona State University alumni who own or lead innovative businesses across the globe. Sponsored by the ASU Alumni Association, award recipients represent “innovation, growth and the entrepreneurial spirit.”

 

Sun Devil 100 Class of 2018_Eric Flottmann

Sun Devil 100 Class of 2018 awards for CEO Frank Healy and COO Eric Flottmann.

 

CEO Frank Healy and COO Eric Flottmann, both of whom are ASU alumni, were amongst those honored at the Tempe campus induction ceremony on Wednesday, April 25, 2018. This is the second Sun Devil 100 nomination for Healy.

 

sun devil 100 class of 2018

COO Eric Flottmann and wife, Cindy Flottmann, with ASU’s Sparky.

 

To be considered for the Sun Devil 100, alumni must own or lead a company for a minimum of three years. The business must also generate revenues upward of $250,000 within a calendar year and operate in a manner consistent with the ASU Charter. Of those meeting these criteria, the ASU Alumni Association selects the top 100 fastest-growing companies for the yearly Sun Devil 100 list.

Founded in 2007, HEG’s growth has also earned it a spot on the Inc. 5000 list of the fastest-growing companies in the nation three times in recent years — 2014, 2015, 2016.

For a list of all honorees from the Sun Devil 100 – Class of 2018, visit https://alumni.asu.edu/sun-devil-100.

About the ASU Alumni Association – Sun Devil 100 List

Sun Devil 100 celebrates the achievements of Arizona State University alumni who own or lead successful, innovative businesses across the globe. Spanning industries and locations, ASU entrepreneurs possess a history of enterprise, vision and leadership. This special awards program was instituted to invite these innovative leaders back to campus for a celebration in their honor. The Sun Devil Class of 2018 is an elite group of talented business leaders who exemplify the spirit of ASU as the New American University. For more information on the ASU Alumni Association and the Sun Devil 100 Class of 2018, visit https://alumni.asu.edu/sun-devil-100.

About Higher Ed Growth

Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and non-profit education clients. In addition to lead generation, HEG offers inquiry management, white label software solutions, and compliance monitoring – with the ultimate goal of boosting enrollment and retention numbers for clients. Phoenix Business Journal named HEG as a Best Place to Work in 2015, 2016 and 2017. The company was also featured as an Inc. magazine Best Workplace 2017 and on its list of the 5,000 fastest-growing companies in 2014, 2015 and 2016. For more information, visit www.higheredgrowth.com.

Higher Ed Growth Supports Scholarships for Phoenix Nursing Students

Scholarships for Phoenix Nursing Students_V3

Tempe, Ariz. – April 17, 2018 – Higher Ed Growth (HEG), a leading full-service marketing agency specializing in post-secondary education, donated funds to the East Valley chapter of Forty & Eight, Arizona Voiture 1466, which directly contributed to 10 scholarships for Phoenix nursing students in the local community.

Forty & Eight began in 1920 and is an organization that supports American veterans and veteran-associated programs for child welfare and nurse training. Since 1955, its Nurses Training Program has donated nearly $33 million in scholarships and activities to support more than 54,000 students in obtaining their nursing degrees. In 2017, the organization awarded $410,000 toward more than 1,000 nurses in training, graduating nurses, and those seeking undergraduate and graduate degrees.

“We’re proud to contribute to Forty & Eight’s scholarship program and support Arizona nursing students in their chosen degree and career paths,” said Frank Healy, president and CEO of HEG. “Higher Ed Growth helps thousands of nursing students find the right schools and enroll in the right degree programs each year. Forty & Eight is a way for us to continue this mission, support the local community and bring attention to a degree program with great demand.”

Nurse practitioners are one of the top 10 fastest-growing occupations in the country, according to recent projections by the U.S. Bureau of Labor Statistics. The field is expected to grow 15 percent by 2026 and is a result of an aging population, longer life expectancies and increased rates of chronic conditions.

The East Valley Forty & Eight held its Nursing Scholarship Award Ceremony on April 14, 2018.

 

About Forty & Eight

Founded in 1920, Forty & Eight is a charitable honor society of American veterans. Its official name is La Societe des Quarante Hommes et Huit Chevaux, derived from the French railway experience of US troops in WWI. Forty & Eight programs include Nurses Training, Child Welfare, Flags for First Graders, Carville Hansens Disease Center, VA Voluntary Service, and support for American troops returning from Iraq and Afghanistan. To learn more, visit the Forty & Eight National Media Kit at http://www.fortyandeight.org/national-media-kit.

About Higher Ed Growth

Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and non-profit education clients. In addition to lead generation, HEG offers inquiry management, white label software solutions, and compliance monitoring – with the ultimate goal of boosting enrollment and retention numbers for clients. Phoenix Business Journal named HEG as a Best Place to Work in 2015, 2016 and 2017. The company was also featured as an Inc. magazine Best Workplace 2017 and on its list of the 5,000 fastest-growing companies in 2014, 2015 and 2016. For more information, visit www.higheredgrowth.com.

 

 

LeadsCon 2018: The 5 Top Trends

By Joe Laskowski

At Higher Ed Growth (HEG), we always look forward to the month of March because it means connecting with industry leaders at LeadsCon 2018 in Las Vegas. As a longstanding sponsor and presenter, HEG enjoys taking part in meaningful conversations around trends and the future of lead generation. LeadsCon acts as a true barometer of the industry, providing attendees with valuable insight year after year.

From the Higher Ed Growth team, these were the five biggest trends at LeadsCon 2018.

 

Transparency Remains a Top Topic

Regardless of the presentation or topic, transparency was top of mind at LeadsCon and for good reason. Transparency is much more than an expectation; it’s now a requirement for success.

When it comes to the lead buyer–seller relationship and the advertiser-publisher relationship, the conference underscored the critical need for trust and transparency. One thing Higher Ed Growth has always stressed is sharing data between partners. It not only supports these goals, but also strengthens outcomes. This is especially true for student success metrics in EDU marketing. Connecting the dots between marketing channels and enrollment data offers a wealth of insights and allows EDU marketers to properly optimize future campaigns.

Higher education institutions, in particular, are showcasing a steadfast commitment to transparency. Schools are more focused on the link between the transparency of its marketing partners and quality leads than ever before.

Quality Over Quantity

When it comes to the quality-versus-quantity debate, industry leaders are overwhelmingly choosing quality. Companies seem to be focusing more on conversions and success metrics, even if it means scaling back slightly on volume to ensure high-quality leads. New, sophisticated business intelligence tools and analytics are proving that results are driven by the right leads, not more leads. Overall, those organizations who deliver quality will be given more opportunities to expand on business relationships.

Shifts in Content Marketing & SEO

Lead generators are dedicating more resources to SEO and content marketing than they have in recent years. With strategic content for every stage of the lead lifecycle, such practices can generate low-cost, high-quality leads. When done properly, content marketing practices boost SEO and place resources toward the top of search engines. Companies that can optimize their sites with useful content will benefit. We can expect to see new and original campaign concepts in order to attract visitors and overcome a saturated market.

New Facebook Lead Generation Ads

Facebook recently introduced lead generation ads aimed toward collecting lead information in a low-friction environment. The social media innovator’s new initiative streamlines contact forms for better conversion rates and quality. Some advertisers have even reported a 56 percent reduction in cost per lead using Facebook lead ads. We’re sure to see more and more companies testing Facebook for their digital campaigns.

Actionable SMS Campaigns

Like email, text messaging isn’t going anywhere anytime soon. For advertisers, SMS campaigns are growing in popularity – especially for re-targeting campaigns aimed at leads who have expressed interest but have not completed the sales funnel. Lead generators are utilizing text messages to spur action in a mobile-dependent culture.

In Higher Education, text message campaigns have also been shown to boost student outcomes. In fact, one study showed that a segment of community college students in STEM programs who received text reminders had a 10 percent higher chance of staying on track in their program. SMS campaigns are impactful. With TCPA compliance in mind, we may see SMS campaigns expand and play an even bigger role in enrollment marketing, as well.

 

LeadsCon 2018: Renewed Lead Gen Confidence

In recent years, there has been an underlying sense of uncertainty from LeadsCon attendees due to an ever-changing regulatory environment. Marketers weren’t sure where new guidelines would land and how they might impact compliance and bottom lines.

In 2018, however, there was a renewed confidence amongst lead generators and other industry leaders. With quarterly Consumer Financial Protection Bureau funds redirected toward the deficit and other news, signs point to a calmer period with regard to new or tightening regulations. For LeadsCon 2018, it meant conversations could center less around “what might happen” and more around “what can we make happen together.”

 

Read the Full Article on LeadsCon: http://www.leadscon.com/leadscon-2018-transparency-other-top-takeaways/

CallMiner: Common Call Center Compliance Issues

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner

Call centers are constantly under pressure from regulatory compliance concerns. With a variety of regulations impacting call center operations across many verticals, and those regulations frequently in a state of flux, it can be challenging to stay on top of the latest regulatory requirements, particularly when regulatory changes require changes to the technology call centers rely on or to standard operating processes.

As a result, there are a variety of issues related to compliance that companies tend to overlook. To gain some insight into the most common compliance challenges today’s call centers are facing and the call center compliance issues that often go overlooked, we reached out to a panel of call center leaders and asked them to answer this question:

“What’s the biggest thing companies overlook when it comes to call center compliance issues?”

kolin porter

Kolin Porter, Vice President of Product Innovation at EduMaximizer (a Higher Ed Growth company), was one of the featured industry leaders.

“Real-time monitoring of call recordings is imperative. This greatly impacts a call center’s ability to prevent compliance infractions and proactively protect their brand – and their clients. Many companies are still auditing calls days or weeks after an initial call has occurred. This means they’re unable to identify – and correct – issues in the moment or throughout the day. Without a doubt, this puts them at a disadvantage.

With advanced real-time monitoring tools now available, compliance can largely be automated… and easy. Those using call mining and QA technology get a real-time view of agent activities and correct compliance issues faster, reducing their risk and increasing quality.”

 

joe laskowski

Joe Laskowski, Managing Partner and Chief Marketing Officer at Higher Ed Growth and LeadsCouncil board member, was another featured industry leader.

“One of the biggest things companies overlook when it comes to call center compliance is automation. When it comes to call center inquiry generation, many steps can and should be automated in order to reduce errors, call handle times and compliance missteps.

  • Short form lead data often requires agents to complete the same form fields over and over again. There is great opportunity for human error – and in turn, violations. With automation, fields can be pre-populated and streamline this commonly error-prone process.
  • TCPA disclosures should automatically be shown, read and include all brands to ensure the highest compliance for clients. For those in the higher education industry, this means each school name should be included in order for permission to call the prospective student.
  • Call recordings should automatically be stored once the call has completed. Such recordings should also be retained for seven years, as call centers are responsible for internal audits and the audits of their clients. It’s also important that catalogued recordings be delivered in real time.

Quality contact center software is integral to automating compliance. With the ability to combine scripting and search results into one seamless process, it means data collection is more compliant. In addition, call mining and call grading software solutions can help marketers get as close to real-time audits for compliance as possible.

 

Read all of the contact center compliance tips on CallMiner.com: https://callminer.com/blog/20-call-center-pros-reveal-biggest-things-companies-overlook-comes-call-center-compliance-issues/ 

Infographic: 2017 Higher Ed Enrollment Trends

Enrollment is one of the first stages of the postsecondary student lifecycle. And it’s an important one. Enrollments are an indicator of future student outcomes and institutional success. For schools to best predict future trends and better meet growing student needs, they must have data. Enrollment data holds a lot of the answers – from shifting student demographics to new degree paths.

Higher Ed Growth’s SIMPLE solutions and technologies have captured millions of rows of enrollment data from higher education partners across the country. We’ve analyzed key data points and pulled the biggest trends from private universities, top trade schools and more. Here’s what we found.

Read our latest infographic for the 2017 Higher Ed enrollment trends. Click the infographic below to enlarge.

2017 Higher Ed enrollment trends

 

 

Higher Ed Growth Separates Into Two Companies, Introduces Maximizer

  Maximizer

 

Higher Ed Growth Separates Into Two Companies, Introduces Maximizer

The higher education firm builds new entity upon its EDU call center and lead generation technology

TEMPE, AZ – January 18, 2018 – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, today announced its separation into two independent companies. One company will comprise HEG’s lead generation and marketing services, which will continue as Higher Ed Growth (HEG). The other company will encompass its market-leading call center and lead generation technology, EduMaximizer, and will do business as Maximizer. The new entity will also offer expanded higher education services.

Today’s announcement comes as EduMaximizer enters its fourth year. Over this time, the tool has captured mass market share in the higher education industry, with a 400 percent increase in student inquiry processing since 2014. Recent integration of Qlik as a business intelligence tool helped facilitate this rapid growth, as well as the decision to move EduMaximizer to its own company.

“We could not be more pleased with EduMaximizer’s success in recent years,” said Joe Laskowski, Managing Partner of Higher Ed Growth. “In order to best support the continued growth and an expansion of related products and services, we felt the best option was to create a standalone business with a team of lead generation and technology experts who could dedicate 100 percent of their time to those efforts. Maximizer will amplify every aspect of clients’ EDU lead generation efforts and set the stage for future innovation.”

 

Maximizer meme jan 18

 

Maximizer Services and Solutions

Maximizer will offer EduMaximizer as part of its expanded suite of products and services for colleges, agencies and lead generation partners. Services will include five product sets: the call center platform EduMaximizer, EduMax Compliance, EduMax Managed Services, EduMax Analytics and EduMax Consulting. The new products provide clients with a range of solutions, including complete marketing channel visibility, full-service campaign management, custom reporting suites and actionable strategies – with the common goal of increasing quality and revenue.

The company also plans to release an EduMaximizer API, full dialer integrations and agent leaderboards in 2018.

To learn more about the full suite of EduMax services and solutions under Maximizer, visit www.edumaximizer.com.

 

About Maximizer

Maximizer offers products and solutions for all-in-one EDU lead generation and centers on its flagship product, EduMaximizer. With 400 percent growth since 2014, the proprietary all-in-one SaaS tool is the leader in EDU lead generation technology. In addition to best-in-class technology, Maximizer offers complete compliance solutions, managed services, robust analytics and consulting to maximize inquiry quality and revenue. To learn more about the full suite of services and solutions, visit www.edumaximizer.com.

 

About Higher Ed Growth

Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and non-profit education clients. In addition to lead generation, HEG offers inquiry management, white label software solutions, and compliance monitoring – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015, 2016 and 2017 by Phoenix Business Journal. The company was also featured as an Inc. magazine Best Workplace 2017 and on its list of the 5,000 fastest-growing companies in 2014, 2015 and 2016. For more information, visit www.higheredgrowth.com.

HEG Is a 2017 Phoenix Best Place to Work for Third Consecutive Year

HEG 2017 Phoenix Best Place to Work

 

 

TEMPE, Ariz. (Dec. 12, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, has been named as a 2017 Phoenix Best Place to Work by the Phoenix Business Journal. Determined entirely by employee feedback, HEG was ranked #21 amongst Arizona businesses with up to 49 team members. This is the company’s third consecutive year on the prestigious list.

 

“We are honored to be named a top Phoenix workplace again,” said Frank Healy, President and CEO of HEG. “HEG places great emphasis on employee happiness, engagement and growth. To us, employee feedback is the greatest – and most important — marker of our company’s success. We’re extremely proud that our employees have placed us on the list of the Valley’s best workplaces for the third year in a row.”

In addition to being featured as a best workplace in the local market, HEG was recently named a 2017 Best Workplace in America by Inc. magazine. Of the 200 companies selected nationwide, the agency was one of five companies in Arizona and one of three in the Education sector honored.

“This was a big year for our company,” added Healy. “HEG celebrated its 10-year anniversary in 2017, so receiving local and national honors for our workplace is especially meaningful. From the very beginning, we put a great deal of thought into the kind of company we wanted to create for our employees. Such nominations show that we continue to cultivate a rewarding and inclusive workplace — a place where every employee has a seat at the table.”

The agency offers such best-in-class healthcare and company programs as LGBT partner benefits, generous maternity and paternity leave, profit-sharing and 401k company match plans. Its health and wellness initiatives include nutritious office snacks and subsidized gym memberships. Other office perks: flexible schedules – especially for volunteerism – generous vacation time, workplace pet policy, and a casual dress code.

More than 100 Arizona companies were honored at the Phoenix Business Journal’s 2017 Best Places to Work awards luncheon on Dec. 7, 2017 at the JW Marriott Phoenix Desert Ridge Resort and Spa. Established in 2003, the awards program recognizes local organizations that offer rewarding work environments. Through a third-party administered survey, employees provide direct feedback about a variety of criteria including team effectiveness, leadership, benefits, and workplace culture.

About Higher Ed Growth
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and non-profit education clients. In addition to lead generation, HEG offers Master Vendor services, white label software solutions, inquiry management and compliance monitoring – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015, 2016 and 2017 by Phoenix Business Journal. The company was also featured as an Inc. magazine Best Workplace 2017 and on its list of the 5,000 fastest-growing companies in 2014, 2015 and 2016.

Infographic: The State of Trade School Enrollments

Enrollments in trade schools and apprenticeships have had a positive outlook in recent years. Trade schools (also recognized as vocational colleges) give students the skills and education required to succeed in a specific career. Apprenticeships, on the other hand, combine on-the-job training with schooling.  These forms of education are important since there are currently millions […]

CECU 2018: Student Success Takes Center Stage

  This op-ed is written by Joe Laskowski, Managing Partner and Chief Marketing Officer of Higher Ed Growth, a full-service agency that specializes in the post-secondary education industry and CECU member. Laskowski was a CECU 2018 speaker. The 2018 CECU Convention & Exposition was held in Orlando in early June, encapsulating everything that the organization […]

Gamification in EDU Contact Centers: Agent Leaderboards

Games have been an integral part of life throughout history as a way to pass the time in an entertaining, engaging and rewarding way. So, what if we took those same game elements and placed a similar structure around tasks to drive desired behavior? Could work become “fun”? Engaging? Drive results? That’s the idea behind […]