There’s an important link between IPv6 and lead generation – one that’s often missed in the industry. IPv6 is the new Internet Protocol that everyone should know. It is taking over for IPv4 since the American Registry for Internet Numbers (ARIN) ran out of available addresses in 2015. The new protocol has gained significant adoption – most websites post 2015 are utilizing IPv6 – but it is often forgotten in lead funnels.
Why does this matter? If an organization isn’t accepting both IPv4 and IPv6, it can have a major impact on whether all available leads are being captured. It means many leads are being missed.
Learn why this is especially important in the Higher Education space, why marketers need to act now and much, much more in the infographic below.