Higher Ed Growth, a full-service marketing agency specializing in post-secondary education, announced today that it has been named #4,791 on the 2014 Inc. 5000 list of fastest-growing privately-held companies in the U.S.
Higher Ed Growth’s three-year growth rate of 49% landed Higher Ed Growth on this prestigious list. Growth in the company has been marked not only by positive revenue growth month after month, but also by securing new partnerships, developing one-of-a-kind technology solutions and expanding its team.
Where Tech and Education Meet
Higher Ed Growth (HEG) was founded in June of 2007 by Frank Healy, Adam Carlson and Eric Flottmann. Merging their extensive experience in higher education, internet lead generation, sales, customer relations and technology, they created a company with an array of services to help colleges and universities enroll students. Within a few months, HEG launched its first education portal, Udegrees.com
“We started the company with a modest investment of cash and a strong investment of talent and sweat equity,” said Frank Healy, President and CEO of Higher Ed Growth.
Since HEG’s beginning, the higher education industry has transformed multiple times as the economy collapsed and slowly recovered. When the recession hit in 2008, HEG was fortunate to be in the right market; people in the workforce tend to return to school during an economic downturn to obtain a degree. As a result, HEG was able to weather the recession by matching colleges with the increased number of interested potential students.
Just shy of its one year anniversary, HEG launched its proprietary Enrollment Advisor™ technology. Enrollment Advisor is a lead management platform that is at the root of all of HEG’s inquiry generation services and products.
“Enrollment Advisor has been our most powerful tool in allowing us to provide real-time information to our clients efficiently. Even as a small company, we have always been able to exceed the service levels of our competitors as a result of our technology,” said Adam Carlson, Chief Technology Officer.
Compliance and Customer Service Advantage
In 2011, HEG faced multiple difficulties as higher education sector continued to shift. Negative press surrounding colleges (specifically for-profit) focused on the lack of graduate job placement in the midst of a recovering economy, causing many to question the value of a degree. An increase in government legislation targeting for-profit schools also meant stricter compliance guidelines. The lead generation industry was turned on its head as many non-complaint companies folded under their own fraud. This created the opportunity for those like HEG who were doing things above board.
“I knew when I joined HEG that a transformation was needed in order to regain market share and exceed the expectations that had been placed on our industry. The continued focus on customer service in conjunction with prioritizing compliance and complete transparency, proved to be the right formula for success. I’m extremely proud of what our team has accomplished in such a short time,” said Joe Laskowski, Managing Partner and CMO.
In September of 2011, as a part of HEG’s new marketing strategy, it launched its second education portal, TrueDegree.com. TrueDegree was created with prospective students in mind, matching them to the school of best fit. TheGIBill.com (later re-branded as EDU4Military.com) was created shortly thereafter for servicemen seeking military-friendly schools. Both of these portals utilize HEG’s unique matching algorithm that considers both student and school needs.
“Every student is different. Every school is different,” said Eric Flottmann, Chief Operating Officer. “Over the years we have compiled an extensive database of our clients’ conversion data, enabling us to optimize campaigns for the unique needs of each school we work with. This data also drives the powerful algorithms we have built into the core of our technology. Our system learns and improves with each interaction and matches students to schools where they will have a high likelihood of success.”
More Growth on the Horizon
Higher Ed Growth was thrilled to celebrate its five year anniversary in June of 2012 after years of overcoming adversity in the economy and industry. A few months later, HEG acquired the mobile lead generation network MobileLeads.com to expand its service offering to clients.
The first half of 2014 continues to be noteworthy. HEG continued to develop its lead generation solutions with the release of EduServer™, a website advertising tool designed to give advertisers and web owners the ability to optimize online lead generation. HEG also launched TM Tracker™, which monitors the web for mobile trademark infringement, and EduMaximizer™, which is a dynamic, plug and play call center solution for those operating in education. March brought exciting news for the HEG team as they were presented the LEADER Award for Best New Partner by LeadsCouncil, an independent association established to foster trust in the lead generation industry.
“Our recent awards bring long-awaited recognition to Higher Ed Growth as a leader in the higher education sector,” said Healy. “We are proud to be named to the Inc 5000 list and ranked among esteemed entrepreneurs who are influencing the U.S. We look forward to continue our growthas a forward-thinking, customer-focused business serving colleges, universities and students.”
About Higher Ed Growth
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses propriety technology to deliver targeted enrollment leads to for-profit and nonprofit education clients. In addition to inquiry generation, HEG offers agency of record services, enrollment analytics and consulting, search engine marketing and white label portals – with the ultimate goal of boosting enrollment and retention numbers for clients. Visit www.higheredgrowth.com.
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More about Inc. and the Inc. 500|5000
The 2014 Inc. 5000 is ranked according to percentage revenue growth when comparing 2010 to 2013. To qualify, companies must have been founded and generating revenue by March 31, 2010. They had to be U.S.-based, privately held, for profit, and independent–not subsidiaries or divisions of other companies–as of December 31, 2013. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2010 is $100,000; the minimum for 2013 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/5000.
About Inc. and the Inc. 5000
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The Inc. 500|5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions.
For more information on Inc. and the Inc. 5000 Conference, visit http://www.inc.com/.