complianceLike other legislative areas, compliance regulations surrounding the higher education industry are undergoing a period of change. What’s to come is still unknown; however, there’s much inquiry generators can learn from 2016 decisions. In fact, there are a few key cases and rulings that every EDU marketer should review in an effort to stay ahead. In one recent case, for example, the Federal Trade Commission (FTC) strongly emphasized the need to provide “solid evidence” behind marketing claims, especially those targeting prospective students. While this has always been important, this case in particular has a lasting impact on advertising and data use.

Learn more about the rulings influencing affiliate marketing, online privacy, penalties for FTC Act violations, and more. Our latest piece on LeadsCon tackles the cases, where regulations might be going and how to enhance transparency.

LeadsCon Article Link: http://www.leadscon.com/court-cases-rulings-that-changed-regulations-in-2016/

The Forever GI Bill: What Lead Buyers Need to Know

By Joe Laskowski A new bi-partisan bill has passed the House and Senate with flying colors. And they just so happen to be red, white and blue. The Post-9/11 GI Bill is changing. It will soon be known as the Harry W. Colmery Veterans Education Assistance Act of 2017 — or the “Forever GI Bill.” […]

CallMiner: Ways to Boost Contact Center Efficiency

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner Most call centers struggle with efficiency at one time or another. And because efficiency is directly tied to minimizing overhead costs in the call center, it’s a prominent challenge. Coping with unanticipated upticks in demand, staff turnover, and other common challenges only further complicate matters for […]

LeadsCouncil News: Support for FTC Lead Generation Ruling

Higher Ed Growth has a steadfast commitment to marketing compliance. In addition to providing total transparency to our partners and more, we believe it’s important to share the latest news and best practices for navigating the changing regulatory environment. Last week’s Federal Trade Commission decision in a performance marketing case was yet another benchmark ruling. […]