Higher Ed Growth Separates Into Two Companies, Introduces Maximizer
The higher education firm builds new entity upon its EDU call center and lead generation technology
TEMPE, AZ – January 18, 2018 – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, today announced its separation into two independent companies. One company will comprise HEG’s lead generation and marketing services, which will continue as Higher Ed Growth (HEG). The other company will encompass its market-leading call center and lead generation technology, EduMaximizer, and will do business as Maximizer. The new entity will also offer expanded higher education services.
Today’s announcement comes as EduMaximizer enters its fourth year. Over this time, the tool has captured mass market share in the higher education industry, with a 400 percent increase in student inquiry processing since 2014. Recent integration of Qlik as a business intelligence tool helped facilitate this rapid growth, as well as the decision to move EduMaximizer to its own company.
“We could not be more pleased with EduMaximizer’s success in recent years,” said Joe Laskowski, Managing Partner of Higher Ed Growth. “In order to best support the continued growth and an expansion of related products and services, we felt the best option was to create a standalone business with a team of lead generation and technology experts who could dedicate 100 percent of their time to those efforts. Maximizer will amplify every aspect of clients’ EDU lead generation efforts and set the stage for future innovation.”
Maximizer Services and Solutions
Maximizer will offer EduMaximizer as part of its expanded suite of products and services for colleges, agencies and lead generation partners. Services will include five product sets: the call center platform EduMaximizer, EduMax Compliance, EduMax Managed Services, EduMax Analytics and EduMax Consulting. The new products provide clients with a range of solutions, including complete marketing channel visibility, full-service campaign management, custom reporting suites and actionable strategies – with the common goal of increasing quality and revenue.
The company also plans to release an EduMaximizer API, full dialer integrations and agent leaderboards in 2018.
To learn more about the full suite of EduMax services and solutions under Maximizer, visit www.edumaximizer.com.
Maximizer offers products and solutions for all-in-one EDU lead generation and centers on its flagship product, EduMaximizer. With 400 percent growth since 2014, the proprietary all-in-one SaaS tool is the leader in EDU lead generation technology. In addition to best-in-class technology, Maximizer offers complete compliance solutions, managed services, robust analytics and consulting to maximize inquiry quality and revenue. To learn more about the full suite of services and solutions, visit www.edumaximizer.com.
About Higher Ed Growth
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and non-profit education clients. In addition to lead generation, HEG offers inquiry management, white label software solutions, and compliance monitoring – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015, 2016 and 2017 by Phoenix Business Journal. The company was also featured as an Inc. magazine Best Workplace 2017 and on its list of the 5,000 fastest-growing companies in 2014, 2015 and 2016. For more information, visit www.higheredgrowth.com.