Lead quality is a growing concern in the higher education sector as a result of the disconnect between schools and their lead generation sources. Data provider reputations have suffered from a history of selling data with no interest in lead performance, and call centers are scrutinized for only being concerned with recovering profit from their pre-paid data. When data providers and call centers do not have the client’s best interest at heart, conversion rates suffer. Higher Ed Growth created the Call Comply™ process to put schools, data providers and call centers on the same page, with the common goals of increasing transparency, ensuring compliance and improving lead quality. Call Comply™ provides contact centers and schools with a standardized process that improves upon all touch points of the inquiry lifecycle, from contact to start. This process is integrated into our call centers, ensuring that quality is everyone’s priority.

HEG Utilizes Qlik to Improve Delivery of Enrollment Data

The higher education marketing firm reduces latency and provides near real-time delivery of enrollment data to colleges, universities and contact center partners. October 25, 2017 – Radnor, PA – Qlik®, a leader in data analytics, today announced that Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, has chosen Qlik to analyze millions of […]

CECU: Promoting Student Success in Higher Education

By Career.org Making sure our students have the resources and support they need to succeed in their postsecondary education pursuits is an issue of paramount concern. Steve Gunderson, CECU president and CEO, and Joe Laskowski, managing partner and chief marketing officer at Higher Ed Growth, discussed this issue and how it relates to the future […]

CallMiner: Top Mistake When Purchasing Speech Analytics Software

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner Purchasing speech analytics software is a major investment for both enterprises and SMBs alike. Like all major technology investments, purchasing speech analytics software comes with a bit of pre-planning and analysis. You need to determine how your company can best leverage this technology to ensure compliance, […]