Lead quality is a growing concern in the higher education sector as a result of the disconnect between schools and their lead generation sources. Data provider reputations have suffered as they continue to find and sell data with no interest in lead performance, and call centers are scrutinized for only being concerned with recovering profit from their pre-paid data. When data providers and call centers do not have the client’s best interest at heart, conversion rates suffer. Higher Ed Growth created the Call Comply process to put schools, data providers and our call centers on the same page, with the common goals of increasing transparency, ensuring compliance and improving lead quality. Call Comply provides contact centers and schools with a standardized process that improves upon all touch points of the inquiry lifecycle, from contact to start. This process is integrated into all of our call centers, ensuring that quality is everyone’s priority.

The Forever GI Bill: What Lead Buyers Need to Know

By Joe Laskowski A new bi-partisan bill has passed the House and Senate with flying colors. And they just so happen to be red, white and blue. The Post-9/11 GI Bill is changing. It will soon be known as the Harry W. Colmery Veterans Education Assistance Act of 2017 — or the “Forever GI Bill.” […]

CallMiner: Ways to Boost Contact Center Efficiency

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner Most call centers struggle with efficiency at one time or another. And because efficiency is directly tied to minimizing overhead costs in the call center, it’s a prominent challenge. Coping with unanticipated upticks in demand, staff turnover, and other common challenges only further complicate matters for […]

LeadsCouncil News: Support for FTC Lead Generation Ruling

Higher Ed Growth has a steadfast commitment to marketing compliance. In addition to providing total transparency to our partners and more, we believe it’s important to share the latest news and best practices for navigating the changing regulatory environment. Last week’s Federal Trade Commission decision in a performance marketing case was yet another benchmark ruling. […]