The Enrollment Advisor™ platform acts as a management console for all lead generation activities. The system provides detailed tracking and delivery for the entire lead life cycle, including digital and traditional media engagements.
Enrollment Advisor™ assigns all inquiries a unique identifier, collects and delivers in real-time to a client’s CRM, and continually tracks leads through the sales cycle to determine the value of a source on a cost-per-lead, and ultimately, a cost-per-enrollment basis. The system also collects leads and pertinent keyword data from all PPC sources.
Media vendors and partners need to adjust campaigns continually based on placement performance. Enrollment Advisor™ collects and delivers vendor submitted leads in real-time. For lead productivity tracking purposes, vendors can attach unique identifiers to submitted leads and receive constant, detailed feedback on a lead’s progression through the sales cycle. Our system filters and cleans all lead data prior to delivery, and has custom configurability to check for duplicates in varying degrees of strictness.
Advertising campaigns are easily configurable for schools with multiple regional locations. The proprietary system maps zip codes to campus locations, allowing regions to be chosen by radius, city, county, state, and specific zip. One campus can differ greatly from another, so each location has custom configurations based on programs, demographics and more. This allows the targeted territories to expand and reduce per varying marketing budgets and targeting needs.
Since education lead generation programs are enrollment performance-driven, conversion metrics are benchmarked and cost-per-enrollment metrics are monitored. Our Enrollment Advisor™ platform provides real-time metrics that show education lead conversion performance. This technology provides comprehensive data that enables Higher Ed Growth to allocate campaign spending in the most productive manner possible.
Enrollment Advisor™ is a robust solution for college and university inquiry generation. The system collects, tracks, and delivers leads in real time and closes the loop by providing real time data feedback to lead vendors based on lead productivity. This enables lead vendors to identify and respond to lead quality issues rapidly. Detailed, automated reporting gives full visibility into campaign performance, providing actionable insight.
This op-ed is written by Joe Laskowski, Managing Partner and Chief Marketing Officer of Higher Ed Growth, a full-service agency that specializes in the post-secondary education industry and CECU member. Laskowski was a CECU 2018 speaker. The 2018 CECU Convention & Exposition was held in Orlando in early June, encapsulating everything that the organization […]
Games have been an integral part of life throughout history as a way to pass the time in an entertaining, engaging and rewarding way. So, what if we took those same game elements and placed a similar structure around tasks to drive desired behavior? Could work become “fun”? Engaging? Drive results? That’s the idea behind […]
Tempe, Ariz. – April 25, 2018 – Two co-founders of Higher Ed Growth (HEG), a leading full-service marketing agency specializing in post-secondary education, were named to the “Sun Devil 100 Class of 2018.” The Sun Devil 100 celebrates the achievements of Arizona State University alumni who own or lead innovative businesses across the globe. Sponsored by the […]