The Enrollment Advisor™ platform acts as a management console for all lead generation activities. The system provides detailed tracking and delivery for the entire lead life cycle, including digital and traditional media engagements.

Enrollment Advisor™ assigns all inquiries a unique identifier, collects and delivers in real-time to a client’s CRM, and continually tracks leads through the sales cycle to determine the value of a source on a cost-per-lead, and ultimately, a cost-per-enrollment basis. The system also collects leads and pertinent keyword data from all PPC sources.

Media vendors and partners need to adjust campaigns continually based on placement performance. Enrollment Advisor™ collects and delivers vendor submitted leads in real-time. For lead productivity tracking purposes, vendors can attach unique identifiers to submitted leads and receive constant, detailed feedback on a lead’s progression through the sales cycle. Our system filters and cleans all lead data prior to delivery, and has custom configurability to check for duplicates in varying degrees of strictness.

Advertising campaigns are easily configurable for schools with multiple regional locations. The proprietary system maps zip codes to campus locations, allowing regions to be chosen by radius, city, county, state, and specific zip. One campus can differ greatly from another, so each location has custom configurations based on programs, demographics and more. This allows the targeted territories to expand and reduce per varying marketing budgets and targeting needs.

Since education lead generation programs are enrollment performance-driven, conversion metrics are benchmarked and cost-per-enrollment metrics are monitored. Our Enrollment Advisor™ platform provides real-time metrics that show education lead conversion performance. This technology provides comprehensive data that enables Higher Ed Growth to allocate campaign spending in the most productive manner possible.

Enrollment Advisor™ is a robust solution for college and university inquiry generation. The system collects, tracks, and delivers leads in real time and closes the loop by providing real time data feedback to lead vendors based on lead productivity. This enables lead vendors to identify and respond to lead quality issues rapidly. Detailed, automated reporting gives full visibility into campaign performance, providing actionable insight.

CallMiner: Aspects of Improvement Within Call Center Regulations

By CallMiner Call center regulations are complex. The Fair Debt Collection Practices Act (FDCPA), for instance, requires debt collectors to disclose the purpose of their written or oral communications at the start of every contact (the mini-Miranda). Additionally, the FDCPA has strict requirements that stipulate when, where, and with whom a debt collector may communicate […]

LeadsCon 2019: The Top 5 Trends

By Joe Laskowski March is always an exciting time at Higher Ed Growth (HEG), as it means the team is heading to Las Vegas for LeadsCon. We always look forward to the opportunity of LeadsCon to connect with other leaders in our industry and learn from one another, gauging where the future of lead generation […]

Higher Ed Growth Receives LeadsCouncil Award in Excellence

Higher Ed Growth Receives LeadsCouncil Award in Excellence Recognized for Excellence in Marketing Services TEMPE, Ariz. — March 13, 2019 — Higher Ed Growth, a full-service marketing agency, announced today that it received the 2018 Excellence in Marketing Services Award, presented by LeadsCouncil. The LeadsCouncil presented their annual Awards in Excellence during LeadsCon 2019 in Las Vegas. These awards are presented every […]