Upcoming 2013 Events for Higher Ed Growth

Higher Ed Growth is excited to announce that we will be attending and sponsoring these upcoming 2013 events:

Council for College and Military Educators
2013 Symposium & Exhibition
San Diego Hilton
February 23 – 28, 2013
Booth 423

LeadsCon Las Vegas
Mirage Hotel & Casino
March 18-20, 2013
Booth 440

Interactive Insights Summit
Hotel Monteleone
New Orleans, LA
April 29 – May 1, 2013

APSCU Annual Convention and Exposition
Rosen Shingle Creek
Orlando, Florida
June 5-7th 2013

Look out for more details to come. We can’t wait to see you there!

Entrepreneurship Thrives at Higher Ed Growth: Tempe Education Marketing Firm Celebrates Milestone Anniversary

When founders Frank Healy, Adam Carlson and Eric Flottmann started Higher Ed Growth (HEG) in June of 2007 they didn’t realize the country was on the eve of an economic collapse. “We considered starting an internet mortgage lead generation business, fortunately higher education was much more appealing to us,” says Frank Healy, President and CEO of Higher Ed Growth. “We didn’t start the company with a lot of capital and had we pursued mortgage, the company probably wouldn’t have survived”. During an economic downturn many laid-off and unemployed workers seek higher education to change careers or enhance their marketability to potential employers. HEG provides an array of services to the post-secondary higher education market, all of which help colleges and universities enroll more students. Through its proprietary portals, Udegrees.com, TrueDegree.com, EnrollmentAdvisor.com, and Edu4Military.com, HEG matches prospective students to the school that fits their particular needs and aspirations.

Founders Healy, Carlson and Flottmann built their first company together out of a garage. Their first venture, Yardcrew.com began with a $10,000 credit card and sweat equity, quite literally, in a hot garage in Tempe. The company soon became a hit with landscape companies nationwide and their client roster quickly grew to over 3,000. Yardcrew.com provides sales leads to landscape companies seeking new clients for commercial and residential maintenance and installation. A publicly traded firm in Silicon Valley eventually acquired the company for an undisclosed sum.

“We all enjoy the challenge of growing a business effectively from a bootstrapped position,” says Healy. Higher Ed Growth took in very modest seed capital from two Paradise Valley residents. One quite famous resident, Dorothy McGuire from the singing group The McGuire Sisters provided the initial round of funding.

Technology

Founder Adam Carlson single handedly created the proprietary systems HEG uses to run its business. “Our technology enables us to compete with larger agencies in an efficient manner while maintaining a lean work force,” says Carlson, Chief Technology Officer. “By leveraging technology, we can have a client live and receiving enrollment inquiries within an hour versus the weeks it takes most of our competitors”. Mr. Carlson has more than 15 years of technical experience and has participated in many large government and private industry projects throughout his career.

Analytics

Paramount to the company’s success is its strong commitment to data analytics spearheaded by founder Eric Flottmann. “By analyzing patterns in our data, we are able to construct algorithms that more wisely guide students to schools where they have the highest likelihood to enroll,” says Flottmann, Chief Operating Officer. Additionally, HEG utilizes data mining to identify and eliminate fraudulent leads or enrollment inquiries.

Customer Service

Since its founding 5 years ago, Higher Ed Growth has stuck steadfast to its commitment to customer service. “When I came on board a year ago, it was made very clear that this organization’s number one priority is happy clients through customer service,” says Joe Laskowski, Managing Partner. “I knew this company would be a great fi t and I appreciate the opportunity to work with such a great team”. HEG’s strong commitment to service has ensured long lasting client relationships that go back as far as the first month the company began.

Download the Phoenix Business Journal article: Entrepreneurship Thrives at Higher Ed Growth

Higher Ed Growth Pledges to Support Imagine America Foundation

Tempe, AZ – July 11, 2012 – Higher Ed Growth, a marketing firm in the higher education industry, announced this month its Silver Level pledge to the Imagine America Foundation (IAF). This contribution to the 21stCentury Workforce Fund will support IAF’s expanding research agenda and scholarship programs, giving colleges the resources they need to enroll and graduate more students.

The Imagine America Foundation has worked with career colleges since 1982 to provide scholarships for graduating high school students and adult learners, as well as award programs for military service members. IAF conducts educational research and distributes information from their research to the general public, government and non-government agencies and departments. To assist with these efforts, the 21stCentury Workforce Fund plans to raise $5 million. Higher Ed Growth’s contribution has helped the Foundation raise $3.8 million to date.

“This foundation has done tremendous work over the years, and we are pleased to participate,” says Joe Laskowski, Managing Partner and CMO of Higher Ed Growth.

In addition to its scholarship programs and valuable research, IAF also provides career colleges with faculty training, with the goal of strengthening employee and school performance while enriching student learning. Higher Ed Growth is proud to support the IAF with this contribution, and looks forward to the Foundation’s continued progress in assisting colleges and students.

Higher Ed Growth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com or by contacting press@higheredgrowth.com.

Higher Education Marketing Company Hires Director of Business Development

Tempe, AZ – For Higher Ed Growth (HEG), 2012 is a year of changes and growth. The higher education marketing firm enhanced its team of experienced marketers with the addition of Ryan Evans as the Director of Business Development and Client Services. Ryan is responsible for the continued growth of HEG by identifying and developing business opportunities while managing existing business. Ryan joins the company with a valuable background in business development within marketing agencies and the higher education industry.

Ryan realizes the importance of a college degree, earning his Bachelor of Science degree in Business Management at Arizona State University and a Master of Arts degree in Organizational Management at the University of Phoenix. His education has given him a strong foothold in his career, helping him excel in developing strategic plans and growing client base for companies.

“It’s an exciting time to be in the education space and HEG puts me in the perfect position to leverage my knowledge and relationships,” says Ryan Evans.

With recent news focused on the growing student debt and questioning the value of college, it is vital to continue emphasizing the importance of higher education. Ryan understands the current U.S. climate regarding education and plans to use his experience to capitalize on new business opportunities as colleges and universities look for innovative solutions to increase enrollments.

“Ryan’s experience and success in business development is a huge asset to Higher Ed Growth as we strive to provide exceptional customer service to our current and future clients,” says Joe Laskowski, Managing Partner and CMO of Higher Ed Growth.

As Higher Ed Growth continues to expand rapidly, Ryan will play an important role in improving the business model and establishing methods to meet client goals. The HEG team looks forward to the sustained growth of the company as Ryan leads business efforts.

About Higher Ed Growth

Higher Ed Growth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com.

Higher Education Marketing Company Celebrates 5 Year Anniversary

Tempe, AZ – June 15, 2012 – Higher Ed Growth, a higher education marketing firm, recently celebrated its five-year anniversary in the education industry. The Tempe, Arizona based-company was founded in June 2007 as HigheredGrowth through a merger of several companies, collaborating resources to offer effective solutions for enrollments in the higher education industry.

In December 2007, Frank Healy became CEO, bringing with him a vast array of experience in the higher education industry and interactive marketing. The company introduced its Enrollment Advisor™ technology, a proprietary platform that manages all lead generation activities. In August 2010, Higher Ed Growth opened their first internal call center to verify inquiries for universities.

The summer of 2011 brought exciting changes and growth, including the hiring of Managing Partner Joe Laskowski and Director of Media Kolin Porter. The executive team established a new business strategy, including rebranding the company logo and website. The company also launched Verified Intent™, a fraud screening system to detect fraudulent inquiries at the onset of the data collection process. TrueDegree.com, a lead generation portal that matches potential students to the right school based on their degree program and campus preferences, also launched that summer, as HEG went through this substantial growth spurt.

“This has been an exciting year for HEG and I am happy to be here to celebrate this milestone. I predict many more years of success and growth as we continue to gain momentum in the Education sector” says Joe Laskowski, Managing Partner.

The marketing firm’s growth continued with the release of TheGIBill.com in November 2011, a web portal that provides information about military financial assistance for military servicemen, both active and veteran, returning to college to obtain their degree. This URL was changed to EDU4Military.com in 2012, in-step with legislation regarding education marketing towards military service members. TrueDegree.ca followed TrueDegree.com a few months later, designed specifically to match students with Canadian campuses and online schools.

Higher Ed Growth is looking forward to launching additional services and web portals in the future, including the launch of TrueDegree.uk for students in the United Kingdom. There is no doubt the company will continue to grow exponentially in the upcoming years.

Higher Ed Growth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com.

Higher Ed Growth releases new URL

Higher Ed Growth releases new URL

Tempe, AZ – May 17, 2012 – With recent news focused on President Barack Obama’s executive order regarding education protections for military service members and veterans, Higher Ed Growth, a higher education marketing firm, today announced the change of its web portal from TheGIBill.com to EDU4Military.com.

This initiative by the company is in-step with the President’s decision to trademark the term “GI Bill”, in order to avoid deceptive practices in the education industry. This initiative followed reports by military and veterans that schools were making military students sign up for unnecessary student loans and promising unviable credit transfers. The legislation also requires schools to provide a “Know Before You Owe” financial aid form to potential students from the military, showing fees, financial aid, and estimated student loan debt.

Higher Ed Growth is changing TheGIBill.com to EDU4Military.com in compliance with this new legislation to protect the heroes of our country. The web portal provides information and resources for veterans seeking to evaluate their education benefit options, as well as compare colleges and universities that cater to the needs of military and veterans.

“While our change in this domain name has required a significant investment of resources, it was never a question that it had to be done. Our site has never used the GI Bill as a marketing tactic but we would not want it to be misinterpreted otherwise,” says Joe Laskowski, Managing Partner and CMO of Higher Ed Growth.

EDU4Military.com will provide the same pertinent information about education benefits, including the GI Bill, and will continue to update information as legislation improves the lives of our military service members.

Higher Ed Growth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com or by contacting press@higheredgrowth.com.

Amy Bliefnick @LeadsCon 2012


HEG’s Publisher Services Manager Amy Bliefnick discusses Higher Ed Growth and MobileLeads.com with VigLink CEO Oliver Roup at LeadsCon 2012.

TrueDegree comes to Canada

As the number of students enrolling in college each year continues to grow, more and more people are searching for the right school. Higher Ed Growth recently launched TrueDegree.ca, a Canadian education portal to help students find colleges that match their needs. Following the successful launch of TrueDegree.com in September, the new site is designed specifically to assist those looking for information about colleges and match them with Canadian campuses and online schools.

In order to help potential students narrow down their many options, TrueDegree.ca provides resources with information about degrees and program types. The site also goes into detail about the differences between campus and online schools to help students decide which option is best for their learning style and schedule. Potential students are matched to the right colleges and universities for them based on their degree, campus preferences, and location.

“We have worked with schools to provide matches to Canadian students on TrueDegree.ca, as well as degree information pertaining specifically to the Canada work force” says Joe Laskowski, Managing Partner and CMO of Higher Ed Growth.

TrueDegree.ca also offers tips for choosing a career path and degree program and financial aid information. Students can make decisions about their education with the website’s information and choose the right school from their matches. Higher Ed Growth is looking forward to launching TrueDegree in more countries soon.

Higher Ed Growth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com or by contacting press@higheredgrowth.com.

Higher Education Marketing Company Hires Director of Media

Higher Ed Growth, a marketing communications firm serving the accredited, post-secondary, education industry, has gained another marketing expert to its team with the addition of Kolin Porter, the company’s new Director of Media. He will be directly responsible for managing the company’s online and offline marketing initiatives. Kolin comes to the company with a successful background in marketing expanding from the finance, real estate, and franchise industries. His experience with marketing mediums ranges from Print to Online.

The education industry is familiar to Kolin, having previously worked for an agency that assisted schools with enrollment efforts. With his knowledge of the education sector, Kolin is more than confident in his plans to restructure and improve media advertising, saying “Media campaigns need to be diverse and well-planned to be successful. I plan on using my experience with SEO and SEM along with email and display advertising to help colleges and universities increase their enrollment rates.”

With recent initiatives by the government to assist students with repaying their federal college loans, college education is becoming a reality for more potential students. Many are taking action regarding their education by completing degrees started long ago or simply beginning a degree for the first time. In either situation, Kolin is looking forward to enhancing the prospective students’ resources to match them to their ideal school. Eric Flottmann, COO of Higher Ed Growth states, “We are excited to utilize Kolin’s determination and work ethic that has resulted in his thriving career. Having a team member with such established abilities in the higher education industry will prove to be beneficial beyond his role as Director of Media.”

With the addition of Kolin to the team, the company looks forward to bringing more value to prospective students and educational institutions by expanded its product offerings. With plans to implement new web portals and revamp the internal call center, Kolin remarks “I look forward to moving forward with my plans and seeing them fulfilled.”

Higher Ed Growth, LLC is headquartered in the Tempe, Arizona. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com or by contacting press@higheredgrowth.com.

Media Contact:
Joe Laskowski
Higher Ed Growth, LLC.
(480) 458-1142 ext 4424
press@higheredgrowth.com

Higher Ed Growth Hires CMO

Higher Ed Growth, a higher education marketing firm, has added a new business partner to the team: Joe Laskowski, the company’s new Managing Partner and Chief Marketing Officer. His responsibilities will include marketing and business development strategies, as well as overseeing day to day operations with the rest of the executive team.

The education industry is a comfortable area for Joe, having held executive level positions with two education-focused internet marketing startups in the past and having been co-founder of Take the Lead Media Inc. in early 2011. With this experience in the education marketing industry, Joe is a perfect fit for the Higher Ed Growth organization.

Although the economy has deterred some students from obtaining loans for school, recent initiatives by the government are making college education more feasible for potential students. Students are looking to return to school to complete their college degree or start earning their degree. Joe is looking forward to being a part of this process for students, matching them to the right school based on their needs. Frank Healy, President and CEO of Higher Ed Growth states, “We are enthusiastic about Joe joining our company and looking forward to utilizing his experience. His success in marketing for higher education and in leading business development will be an asset to our company.”

The company looks forward to offering more products and services to improve the enrollment process for both students and educational institutions. With plans to establish a new HEG business strategy and launch new websites for potential students, Joe says “I’m really excited to work with this talented group. It’s been a personal goal of mine for a long time to have the control to make a difference; this partnership affords that opportunity and the initial results are greater than expected.”

Higher Ed Growth, LLC is headquartered in the Tempe, Arizona. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com or by contacting press@higheredgrowth.com.

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