Higher Education Marketing Company Celebrates 5 Year Anniversary

Tempe, AZ – June 15, 2012 – Higher Ed Growth, a higher education marketing firm, recently celebrated its five-year anniversary in the education industry. The Tempe, Arizona based-company was founded in June 2007 as HigheredGrowth through a merger of several companies, collaborating resources to offer effective solutions for enrollments in the higher education industry.

In December 2007, Frank Healy became CEO, bringing with him a vast array of experience in the higher education industry and interactive marketing. The company introduced its Enrollment Advisor™ technology, a proprietary platform that manages all lead generation activities. In August 2010, Higher Ed Growth opened their first internal call center to verify inquiries for universities.

The summer of 2011 brought exciting changes and growth, including the hiring of Managing Partner Joe Laskowski and Director of Media Kolin Porter. The executive team established a new business strategy, including rebranding the company logo and website. The company also launched Verified Intent™, a fraud screening system to detect fraudulent inquiries at the onset of the data collection process. TrueDegree.com, a lead generation portal that matches potential students to the right school based on their degree program and campus preferences, also launched that summer, as HEG went through this substantial growth spurt.

“This has been an exciting year for HEG and I am happy to be here to celebrate this milestone. I predict many more years of success and growth as we continue to gain momentum in the Education sector” says Joe Laskowski, Managing Partner.

The marketing firm’s growth continued with the release of TheGIBill.com in November 2011, a web portal that provides information about military financial assistance for military servicemen, both active and veteran, returning to college to obtain their degree. This URL was changed to EDU4Military.com in 2012, in-step with legislation regarding education marketing towards military service members. TrueDegree.ca followed TrueDegree.com a few months later, designed specifically to match students with Canadian campuses and online schools.

Higher Ed Growth is looking forward to launching additional services and web portals in the future, including the launch of TrueDegree.uk for students in the United Kingdom. There is no doubt the company will continue to grow exponentially in the upcoming years.

Higher Ed Growth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com.

Higher Ed Growth releases new URL

Higher Ed Growth releases new URL

Tempe, AZ – May 17, 2012 – With recent news focused on President Barack Obama’s executive order regarding education protections for military service members and veterans, Higher Ed Growth, a higher education marketing firm, today announced the change of its web portal from TheGIBill.com to EDU4Military.com.

This initiative by the company is in-step with the President’s decision to trademark the term “GI Bill”, in order to avoid deceptive practices in the education industry. This initiative followed reports by military and veterans that schools were making military students sign up for unnecessary student loans and promising unviable credit transfers. The legislation also requires schools to provide a “Know Before You Owe” financial aid form to potential students from the military, showing fees, financial aid, and estimated student loan debt.

Higher Ed Growth is changing TheGIBill.com to EDU4Military.com in compliance with this new legislation to protect the heroes of our country. The web portal provides information and resources for veterans seeking to evaluate their education benefit options, as well as compare colleges and universities that cater to the needs of military and veterans.

“While our change in this domain name has required a significant investment of resources, it was never a question that it had to be done. Our site has never used the GI Bill as a marketing tactic but we would not want it to be misinterpreted otherwise,” says Joe Laskowski, Managing Partner and CMO of Higher Ed Growth.

EDU4Military.com will provide the same pertinent information about education benefits, including the GI Bill, and will continue to update information as legislation improves the lives of our military service members.

Higher Ed Growth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com or by contacting press@higheredgrowth.com.

Amy Bliefnick @LeadsCon 2012


HEG’s Publisher Services Manager Amy Bliefnick discusses Higher Ed Growth and MobileLeads.com with VigLink CEO Oliver Roup at LeadsCon 2012.

TrueDegree comes to Canada

As the number of students enrolling in college each year continues to grow, more and more people are searching for the right school. Higher Ed Growth recently launched TrueDegree.ca, a Canadian education portal to help students find colleges that match their needs. Following the successful launch of TrueDegree.com in September, the new site is designed specifically to assist those looking for information about colleges and match them with Canadian campuses and online schools.

In order to help potential students narrow down their many options, TrueDegree.ca provides resources with information about degrees and program types. The site also goes into detail about the differences between campus and online schools to help students decide which option is best for their learning style and schedule. Potential students are matched to the right colleges and universities for them based on their degree, campus preferences, and location.

“We have worked with schools to provide matches to Canadian students on TrueDegree.ca, as well as degree information pertaining specifically to the Canada work force” says Joe Laskowski, Managing Partner and CMO of Higher Ed Growth.

TrueDegree.ca also offers tips for choosing a career path and degree program and financial aid information. Students can make decisions about their education with the website’s information and choose the right school from their matches. Higher Ed Growth is looking forward to launching TrueDegree in more countries soon.

Higher Ed Growth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com or by contacting press@higheredgrowth.com.

Higher Education Marketing Company Hires Director of Media

Higher Ed Growth, a marketing communications firm serving the accredited, post-secondary, education industry, has gained another marketing expert to its team with the addition of Kolin Porter, the company’s new Director of Media. He will be directly responsible for managing the company’s online and offline marketing initiatives. Kolin comes to the company with a successful background in marketing expanding from the finance, real estate, and franchise industries. His experience with marketing mediums ranges from Print to Online.

The education industry is familiar to Kolin, having previously worked for an agency that assisted schools with enrollment efforts. With his knowledge of the education sector, Kolin is more than confident in his plans to restructure and improve media advertising, saying “Media campaigns need to be diverse and well-planned to be successful. I plan on using my experience with SEO and SEM along with email and display advertising to help colleges and universities increase their enrollment rates.”

With recent initiatives by the government to assist students with repaying their federal college loans, college education is becoming a reality for more potential students. Many are taking action regarding their education by completing degrees started long ago or simply beginning a degree for the first time. In either situation, Kolin is looking forward to enhancing the prospective students’ resources to match them to their ideal school. Eric Flottmann, COO of Higher Ed Growth states, “We are excited to utilize Kolin’s determination and work ethic that has resulted in his thriving career. Having a team member with such established abilities in the higher education industry will prove to be beneficial beyond his role as Director of Media.”

With the addition of Kolin to the team, the company looks forward to bringing more value to prospective students and educational institutions by expanded its product offerings. With plans to implement new web portals and revamp the internal call center, Kolin remarks “I look forward to moving forward with my plans and seeing them fulfilled.”

Higher Ed Growth, LLC is headquartered in the Tempe, Arizona. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com or by contacting press@higheredgrowth.com.

Media Contact:
Joe Laskowski
Higher Ed Growth, LLC.
(480) 458-1142 ext 4424
press@higheredgrowth.com

Higher Ed Growth Hires CMO

Higher Ed Growth, a higher education marketing firm, has added a new business partner to the team: Joe Laskowski, the company’s new Managing Partner and Chief Marketing Officer. His responsibilities will include marketing and business development strategies, as well as overseeing day to day operations with the rest of the executive team.

The education industry is a comfortable area for Joe, having held executive level positions with two education-focused internet marketing startups in the past and having been co-founder of Take the Lead Media Inc. in early 2011. With this experience in the education marketing industry, Joe is a perfect fit for the Higher Ed Growth organization.

Although the economy has deterred some students from obtaining loans for school, recent initiatives by the government are making college education more feasible for potential students. Students are looking to return to school to complete their college degree or start earning their degree. Joe is looking forward to being a part of this process for students, matching them to the right school based on their needs. Frank Healy, President and CEO of Higher Ed Growth states, “We are enthusiastic about Joe joining our company and looking forward to utilizing his experience. His success in marketing for higher education and in leading business development will be an asset to our company.”

The company looks forward to offering more products and services to improve the enrollment process for both students and educational institutions. With plans to establish a new HEG business strategy and launch new websites for potential students, Joe says “I’m really excited to work with this talented group. It’s been a personal goal of mine for a long time to have the control to make a difference; this partnership affords that opportunity and the initial results are greater than expected.”

Higher Ed Growth, LLC is headquartered in the Tempe, Arizona. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com or by contacting press@higheredgrowth.com.

GI Bill Key for Jobless Veterans

Tempe, AZ – November 1, 2011 – In-step with President Barack Obama signing into law a measure that provides tax credits to companies that hire unemployed veterans, Higher Ed Growth, a higher education marketing firm, today announced the launch of TheGIBill.com. The web portal provides information and resources for veterans seeking to evaluate colleges and universities that cater specifically to veterans and the GI Bill.

Due to the war efforts in both Afghanistan and Iraq winding down, veterans will be increasingly seeking employment opportunities in a struggling economy with unemployment hovering around 9 percent nationally. Veterans who utilize their GI Bill benefits to receive training in key high demand career fields, combined with the President’s unemployed veteran tax credit, have a desirable advantage when competing with other job applicants for open positions. According to President Obama, nearly one million veterans will be entering the civilian workforce over the next five years.

“TheGIBill.com works with colleges and universities that specialize in veterans GI Bill benefits,” says Frank Healy, President and CEO of Higher Ed Growth. “Working with the right school, towards the right in-demand degree is paramount to a vets future career.” Mr. Healy’s prior experience includes managing Internet marketing and lead generation for nearly two hundred of Apollo Group’s University of Phoenix campuses.

“Many of the schools we work with have special cost saving programs for veterans,” says Joe Laskowski, Managing Partner and CMO of Higher Ed Growth. “Some of these programs include waived application fees, reduced or eliminated book fees, and reduced tuition.”

TheGIBill.com serves both online and campus based accredited universities across the United States. Veterans can weigh the advantages of online courses or a convenient campus location.

Higher Ed Growth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com or by contacting press@higheredgrowth.com.

Media Contact:
Joe Laskowski
Higher Ed Growth, LLC.
(480) 458-1142 ext 424
press@higheredgrowth.com

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