Tempe, AZ – June 15, 2012 – Higher Ed Growth, a higher education marketing firm, recently celebrated its five-year anniversary in the education industry. The Tempe, Arizona based-company was founded in June 2007 as HigheredGrowth through a merger of several companies, collaborating resources to offer effective solutions for enrollments in the higher education industry.
In December 2007, Frank Healy became CEO, bringing with him a vast array of experience in the higher education industry and interactive marketing. The company introduced its Enrollment Advisor™ technology, a proprietary platform that manages all lead generation activities. In August 2010, Higher Ed Growth opened their first internal call center to verify inquiries for universities.
The summer of 2011 brought exciting changes and growth, including the hiring of Managing Partner Joe Laskowski and Director of Media Kolin Porter. The executive team established a new business strategy, including rebranding the company logo and website. The company also launched Verified Intent™, a fraud screening system to detect fraudulent inquiries at the onset of the data collection process. TrueDegree.com, a lead generation portal that matches potential students to the right school based on their degree program and campus preferences, also launched that summer, as HEG went through this substantial growth spurt.
“This has been an exciting year for HEG and I am happy to be here to celebrate this milestone. I predict many more years of success and growth as we continue to gain momentum in the Education sector” says Joe Laskowski, Managing Partner.
The marketing firm’s growth continued with the release of TheGIBill.com in November 2011, a web portal that provides information about military financial assistance for military servicemen, both active and veteran, returning to college to obtain their degree. This URL was changed to EDU4Military.com in 2012, in-step with legislation regarding education marketing towards military service members. TrueDegree.ca followed TrueDegree.com a few months later, designed specifically to match students with Canadian campuses and online schools.
Higher Ed Growth is looking forward to launching additional services and web portals in the future, including the launch of TrueDegree.uk for students in the United Kingdom. There is no doubt the company will continue to grow exponentially in the upcoming years.
Higher Ed Growth assists both non-profit and for-profit colleges and universities. Current engagements include both regional and national universities seeking aggressive approaches to enrollment. Additional information about Higher Ed Growth is available by visiting http://www.higheredgrowth.com.