Higher Ed Growth Co-founders Named to Sun Devil 100 Class of 2018

Tempe, Ariz. – April 25, 2018 – Two co-founders of Higher Ed Growth (HEG), a leading full-service marketing agency specializing in post-secondary education, were named to the “Sun Devil 100 Class of 2018.” The Sun Devil 100 celebrates the achievements of Arizona State University alumni who own or lead innovative businesses across the globe. Sponsored by the ASU Alumni Association, award recipients represent “innovation, growth and the entrepreneurial spirit.”


Sun Devil 100 Class of 2018_Eric Flottmann

Sun Devil 100 Class of 2018 awards for CEO Frank Healy and COO Eric Flottmann.


CEO Frank Healy and COO Eric Flottmann, both of whom are ASU alumni, were amongst those honored at the Tempe campus induction ceremony on Wednesday, April 25, 2018. This is the second Sun Devil 100 nomination for Healy.


sun devil 100 class of 2018

COO Eric Flottmann and wife, Cindy Flottmann, with ASU’s Sparky.


To be considered for the Sun Devil 100, alumni must own or lead a company for a minimum of three years. The business must also generate revenues upward of $250,000 within a calendar year and operate in a manner consistent with the ASU Charter. Of those meeting these criteria, the ASU Alumni Association selects the top 100 fastest-growing companies for the yearly Sun Devil 100 list.

Founded in 2007, HEG’s growth has also earned it a spot on the Inc. 5000 list of the fastest-growing companies in the nation three times in recent years — 2014, 2015, 2016.

For a list of all honorees from the Sun Devil 100 – Class of 2018, visit https://alumni.asu.edu/sun-devil-100.

About the ASU Alumni Association – Sun Devil 100 List

Sun Devil 100 celebrates the achievements of Arizona State University alumni who own or lead successful, innovative businesses across the globe. Spanning industries and locations, ASU entrepreneurs possess a history of enterprise, vision and leadership. This special awards program was instituted to invite these innovative leaders back to campus for a celebration in their honor. The Sun Devil Class of 2018 is an elite group of talented business leaders who exemplify the spirit of ASU as the New American University. For more information on the ASU Alumni Association and the Sun Devil 100 Class of 2018, visit https://alumni.asu.edu/sun-devil-100.

About Higher Ed Growth

Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and non-profit education clients. In addition to lead generation, HEG offers inquiry management, white label software solutions, and compliance monitoring – with the ultimate goal of boosting enrollment and retention numbers for clients. Phoenix Business Journal named HEG as a Best Place to Work in 2015, 2016 and 2017. The company was also featured as an Inc. magazine Best Workplace 2017 and on its list of the 5,000 fastest-growing companies in 2014, 2015 and 2016. For more information, visit www.higheredgrowth.com.

Higher Ed Growth Supports Scholarships for Phoenix Nursing Students

Scholarships for Phoenix Nursing Students_V3

Tempe, Ariz. – April 17, 2018 – Higher Ed Growth (HEG), a leading full-service marketing agency specializing in post-secondary education, donated funds to the East Valley chapter of Forty & Eight, Arizona Voiture 1466, which directly contributed to 10 scholarships for Phoenix nursing students in the local community.

Forty & Eight began in 1920 and is an organization that supports American veterans and veteran-associated programs for child welfare and nurse training. Since 1955, its Nurses Training Program has donated nearly $33 million in scholarships and activities to support more than 54,000 students in obtaining their nursing degrees. In 2017, the organization awarded $410,000 toward more than 1,000 nurses in training, graduating nurses, and those seeking undergraduate and graduate degrees.

“We’re proud to contribute to Forty & Eight’s scholarship program and support Arizona nursing students in their chosen degree and career paths,” said Frank Healy, president and CEO of HEG. “Higher Ed Growth helps thousands of nursing students find the right schools and enroll in the right degree programs each year. Forty & Eight is a way for us to continue this mission, support the local community and bring attention to a degree program with great demand.”

Nurse practitioners are one of the top 10 fastest-growing occupations in the country, according to recent projections by the U.S. Bureau of Labor Statistics. The field is expected to grow 15 percent by 2026 and is a result of an aging population, longer life expectancies and increased rates of chronic conditions.

The East Valley Forty & Eight held its Nursing Scholarship Award Ceremony on April 14, 2018.


About Forty & Eight

Founded in 1920, Forty & Eight is a charitable honor society of American veterans. Its official name is La Societe des Quarante Hommes et Huit Chevaux, derived from the French railway experience of US troops in WWI. Forty & Eight programs include Nurses Training, Child Welfare, Flags for First Graders, Carville Hansens Disease Center, VA Voluntary Service, and support for American troops returning from Iraq and Afghanistan. To learn more, visit the Forty & Eight National Media Kit at http://www.fortyandeight.org/national-media-kit.

About Higher Ed Growth

Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and non-profit education clients. In addition to lead generation, HEG offers inquiry management, white label software solutions, and compliance monitoring – with the ultimate goal of boosting enrollment and retention numbers for clients. Phoenix Business Journal named HEG as a Best Place to Work in 2015, 2016 and 2017. The company was also featured as an Inc. magazine Best Workplace 2017 and on its list of the 5,000 fastest-growing companies in 2014, 2015 and 2016. For more information, visit www.higheredgrowth.com.



LeadsCon 2018: The 5 Top Trends

By Joe Laskowski

At Higher Ed Growth (HEG), we always look forward to the month of March because it means connecting with industry leaders at LeadsCon 2018 in Las Vegas. As a longstanding sponsor and presenter, HEG enjoys taking part in meaningful conversations around trends and the future of lead generation. LeadsCon acts as a true barometer of the industry, providing attendees with valuable insight year after year.

From the Higher Ed Growth team, these were the five biggest trends at LeadsCon 2018.


Transparency Remains a Top Topic

Regardless of the presentation or topic, transparency was top of mind at LeadsCon and for good reason. Transparency is much more than an expectation; it’s now a requirement for success.

When it comes to the lead buyer–seller relationship and the advertiser-publisher relationship, the conference underscored the critical need for trust and transparency. One thing Higher Ed Growth has always stressed is sharing data between partners. It not only supports these goals, but also strengthens outcomes. This is especially true for student success metrics in EDU marketing. Connecting the dots between marketing channels and enrollment data offers a wealth of insights and allows EDU marketers to properly optimize future campaigns.

Higher education institutions, in particular, are showcasing a steadfast commitment to transparency. Schools are more focused on the link between the transparency of its marketing partners and quality leads than ever before.

Quality Over Quantity

When it comes to the quality-versus-quantity debate, industry leaders are overwhelmingly choosing quality. Companies seem to be focusing more on conversions and success metrics, even if it means scaling back slightly on volume to ensure high-quality leads. New, sophisticated business intelligence tools and analytics are proving that results are driven by the right leads, not more leads. Overall, those organizations who deliver quality will be given more opportunities to expand on business relationships.

Shifts in Content Marketing & SEO

Lead generators are dedicating more resources to SEO and content marketing than they have in recent years. With strategic content for every stage of the lead lifecycle, such practices can generate low-cost, high-quality leads. When done properly, content marketing practices boost SEO and place resources toward the top of search engines. Companies that can optimize their sites with useful content will benefit. We can expect to see new and original campaign concepts in order to attract visitors and overcome a saturated market.

New Facebook Lead Generation Ads

Facebook recently introduced lead generation ads aimed toward collecting lead information in a low-friction environment. The social media innovator’s new initiative streamlines contact forms for better conversion rates and quality. Some advertisers have even reported a 56 percent reduction in cost per lead using Facebook lead ads. We’re sure to see more and more companies testing Facebook for their digital campaigns.

Actionable SMS Campaigns

Like email, text messaging isn’t going anywhere anytime soon. For advertisers, SMS campaigns are growing in popularity – especially for re-targeting campaigns aimed at leads who have expressed interest but have not completed the sales funnel. Lead generators are utilizing text messages to spur action in a mobile-dependent culture.

In Higher Education, text message campaigns have also been shown to boost student outcomes. In fact, one study showed that a segment of community college students in STEM programs who received text reminders had a 10 percent higher chance of staying on track in their program. SMS campaigns are impactful. With TCPA compliance in mind, we may see SMS campaigns expand and play an even bigger role in enrollment marketing, as well.


LeadsCon 2018: Renewed Lead Gen Confidence

In recent years, there has been an underlying sense of uncertainty from LeadsCon attendees due to an ever-changing regulatory environment. Marketers weren’t sure where new guidelines would land and how they might impact compliance and bottom lines.

In 2018, however, there was a renewed confidence amongst lead generators and other industry leaders. With quarterly Consumer Financial Protection Bureau funds redirected toward the deficit and other news, signs point to a calmer period with regard to new or tightening regulations. For LeadsCon 2018, it meant conversations could center less around “what might happen” and more around “what can we make happen together.”


Read the Full Article on LeadsCon: http://www.leadscon.com/leadscon-2018-transparency-other-top-takeaways/

AZBigMedia: Phoenix as the Silicon Valley of EdTech

How did Phoenix become the Silicon Valley of EdTech?

By Stephanie Morse, AZBigMedia

Phoenix has become a hotbed for education technology — or EdTech — startups in recent years with more than 50 companies in the Valley.

Over the last several years, EdTech startups in Arizona have garnered national attention and captured millions of dollars in venture capital from states across the nation. The success of existing EdTech companies, improving entrepreneurial ecosystems, school choice environment and strong universities has created a large and growing cluster of EdTech companies in Phoenix, according to local leaders.

“A lot of people in this industry actually call this area the Silicon Valley of education technology,” said Frank Healy, CEO of Higher Ed Growth, an EdTech startup in Tempe.

EdTech in the Valley rose to the national scene with success of the Apollo Education Group in the 1980s and ’90s. The company started the University of Phoenix, a for-profit college with online and in-person classes focused on providing higher education for adults.

“I think the amount of money the Apollo group was spending really created the EdTech space here in Phoenix,” said Healy, who worked with Apollo at the University of Phoenix before starting Higher Ed Growth. “Because of the dollars they were spending, all the businesses flocked here.”

Recent successes

The more recent success of Blackboard, a learning management system, and Parchment, an online digital credential service, has continued to draw attention to Phoenix and attract other EdTech companies.

Steven G. Zylstra, president and CEO of the Arizona Technology Council, said these businesses created a clustering effect in the area, allowing startups and companies to share resources and expertise.

“Companies tend to congregate around companies of the same industry,” Zylstra said. “They get to share supply chains and you end up with a workforce that’s knowledgeable about the industry. All of those are key factors to the development of an economic cluster such as we’ve seen grow here in Arizona.”

Zylstra also said Arizona’s improving entrepreneurial landscape has continued to grow the EdTech industry in the Phoenix area. The increased focus on startups and the growing number of accelerators, incubators and coworking spaces has helped Phoenix attract more startups in EdTech and other fields.

“All of the things that were conducive to growing entrepreneurial companies, generally speaking, are applied to EdTech equally and created the spike of activity that we have now,” Zylstra said.

Companies in California, New York and Massachusetts, however, still receive 78 percent of all startup investment funding in the United States, causing funding challenges for some startups in Arizona, including those in EdTech.

“I would say the one flaw or challenge we have in our entrepreneurial ecosystem is capital and that’s not unique to EdTech,” Zylstra said. “We only have just a few venture capitalists town. You can count them one hand, unfortunately. We have two very good angel groups, but when you make that next hop beyond angels, they are few and far between.”

Outside help

The lack of funding and venture capital in Phoenix caused EdTech and other startups to have to look outside of the state for investments, which can prove to be more difficult.

“Entrepreneurial companies are able to get capital,” Zylstra said. “It’s just a measure harder, because when you’re seeking the funding outside the community, there’s more effort that has to go in.”

Despite these challenges, EdTech in the Valley has captured more than $100 million in venture capital during the past several years, according to EdTechAZ. Zylstra said companies have received funding from people and groups in Texas, Utah, Colorado, New Mexico and California.

“Entrepreneurial companies have to go outside the region to raise money and that’s where the leadership qualities and models that exist here are helpful,” Zylstra said. “People know that Phoenix and Arizona are sort of a hotbed for these kinds of companies. It allays some of their fears about investing outside of their own territory.”

Industry leaders also said the education environment in Arizona fosters creativity and encourages innovation in education, including looking at technology for solutions.

“Arizona has been one of the more progressive, open states in looking at creative solutions to help students, including technology,” said Leslie Sobon, vice president of marketing and customer experience for Edgenuity, an EdTech company in Scottsdale.

Arizona is one of the top three states in the nation for school choice, according to the Center for Education Reform’s 2017 Parent Power Index. Both Sobon and Zylstra said this created an environment open to embracing technology in the classroom.

“From a policy standpoint, we’re a leader in offering choice,” Zylstra said. “We’re a top state in the nation for offering choice in K-12, which led to the whole charter school movement. That was highly disruptive.”

Chartering a course

Sobon directly credited charter schools for helping Edgenuity grow because they are often innovative and more open to change.

“Certainly, what has helped Edgenuity is school choice,” Sobon said. “The ability for charters who are always more experimental to some degree has been part of our initial success.”

EdTech leaders also said Arizona State University and the other higher education institutions in the state help create this creative environment. ASU was recently ranked the most innovative university in the nation for the third year in a row by U.S. News and World Report.

“Having the strength of the university, especially with ASU, has helped,” Sobon said. “The higher-ed industry, and the companies and universities serving that, has helped as well just as an incubator and an understanding of looking at education from creative solutions and an open perspective of, ‘How can we make it better?’ or ‘How can we look at the classroom and make it more receptive to teachers and students?’”

Sobon said this creativity trickles down into the K-12 space, creating a more innovative environment overall.

“I think that comes from a lot of those factors, like having a university that’s really leading the charge in innovation around education,” Sobon said. “Overall, that all seeps down into the K-12 space.”

Sobon said the education environment in Phoenix is crucial for EdTech, because the industry is focused first on the classroom.

“It’s much more about the education environment here,” Sobon said. “Education begins with academic goals for the student more than it is looking at it from any sort of business perspective. We really focus on the classroom perspective first.”

Read the Full Article: https://azbigmedia.com/phoenix-become-silicon-valley-edtech/


CallMiner: Common Call Center Compliance Issues

By Robert Stanley, Sr. Manager, Marketing Operations for CallMiner

Call centers are constantly under pressure from regulatory compliance concerns. With a variety of regulations impacting call center operations across many verticals, and those regulations frequently in a state of flux, it can be challenging to stay on top of the latest regulatory requirements, particularly when regulatory changes require changes to the technology call centers rely on or to standard operating processes.

As a result, there are a variety of issues related to compliance that companies tend to overlook. To gain some insight into the most common compliance challenges today’s call centers are facing and the call center compliance issues that often go overlooked, we reached out to a panel of call center leaders and asked them to answer this question:

“What’s the biggest thing companies overlook when it comes to call center compliance issues?”

joe laskowski

Joe Laskowski, Managing Partner and Chief Marketing Officer at Higher Ed Growth and LeadsCouncil board member, was another featured industry leader.

“One of the biggest things companies overlook when it comes to call center compliance is automation. When it comes to call center inquiry generation, many steps can and should be automated in order to reduce errors, call handle times and compliance missteps.

  • Short form lead data often requires agents to complete the same form fields over and over again. There is great opportunity for human error – and in turn, violations. With automation, fields can be pre-populated and streamline this commonly error-prone process.
  • TCPA disclosures should automatically be shown, read and include all brands to ensure the highest compliance for clients. For those in the higher education industry, this means each school name should be included in order for permission to call the prospective student.
  • Call recordings should automatically be stored once the call has completed. Such recordings should also be retained for seven years, as call centers are responsible for internal audits and the audits of their clients. It’s also important that catalogued recordings be delivered in real time.

Quality contact center software is integral to automating compliance. With the ability to combine scripting and search results into one seamless process, it means data collection is more compliant. In addition, call mining and call grading software solutions can help marketers get as close to real-time audits for compliance as possible.

Read all of the contact center compliance tips on CallMiner.com: https://callminer.com/blog/20-call-center-pros-reveal-biggest-things-companies-overlook-comes-call-center-compliance-issues/ 

Infographic: 2017 Higher Ed Enrollment Trends

Enrollment is one of the first stages of the postsecondary student lifecycle. And it’s an important one. Enrollments are an indicator of future student outcomes and institutional success. For schools to best predict future trends and better meet growing student needs, they must have data. Enrollment data holds a lot of the answers – from shifting student demographics to new degree paths.

Higher Ed Growth’s SIMPLE solutions and technologies have captured millions of rows of enrollment data from higher education partners across the country. We’ve analyzed key data points and pulled the biggest trends from private universities, top trade schools and more. Here’s what we found.

Read our latest infographic for the 2017 Higher Ed enrollment trends. Click the infographic below to enlarge.

2017 Higher Ed enrollment trends



Higher Ed Growth Separates Into Two Companies, Introduces Maximizer



Higher Ed Growth Separates Into Two Companies, Introduces Maximizer

The higher education firm builds new entity upon its EDU call center and lead generation technology

TEMPE, AZ – January 18, 2018 – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, today announced its separation into two independent companies. One company will comprise HEG’s lead generation and marketing services, which will continue as Higher Ed Growth (HEG). The other company will encompass its market-leading call center and lead generation technology, EduMaximizer, and will do business as Maximizer. The new entity will also offer expanded higher education services.

Today’s announcement comes as EduMaximizer enters its fourth year. Over this time, the tool has captured mass market share in the higher education industry, with a 400 percent increase in student inquiry processing since 2014. Recent integration of Qlik as a business intelligence tool helped facilitate this rapid growth, as well as the decision to move EduMaximizer to its own company.

“We could not be more pleased with EduMaximizer’s success in recent years,” said Joe Laskowski, Managing Partner of Higher Ed Growth. “In order to best support the continued growth and an expansion of related products and services, we felt the best option was to create a standalone business with a team of lead generation and technology experts who could dedicate 100 percent of their time to those efforts. Maximizer will amplify every aspect of clients’ EDU lead generation efforts and set the stage for future innovation.”


Maximizer meme jan 18


Maximizer Services and Solutions

Maximizer will offer EduMaximizer as part of its expanded suite of products and services for colleges, agencies and lead generation partners. Services will include five product sets: the call center platform EduMaximizer, EduMax Compliance, EduMax Managed Services, EduMax Analytics and EduMax Consulting. The new products provide clients with a range of solutions, including complete marketing channel visibility, full-service campaign management, custom reporting suites and actionable strategies – with the common goal of increasing quality and revenue.

The company also plans to release an EduMaximizer API, full dialer integrations and agent leaderboards in 2018.

To learn more about the full suite of EduMax services and solutions under Maximizer, visit www.edumaximizer.com.


About Maximizer

Maximizer offers products and solutions for all-in-one EDU lead generation and centers on its flagship product, EduMaximizer. With 400 percent growth since 2014, the proprietary all-in-one SaaS tool is the leader in EDU lead generation technology. In addition to best-in-class technology, Maximizer offers complete compliance solutions, managed services, robust analytics and consulting to maximize inquiry quality and revenue. To learn more about the full suite of services and solutions, visit www.edumaximizer.com.


About Higher Ed Growth

Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and non-profit education clients. In addition to lead generation, HEG offers inquiry management, white label software solutions, and compliance monitoring – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015, 2016 and 2017 by Phoenix Business Journal. The company was also featured as an Inc. magazine Best Workplace 2017 and on its list of the 5,000 fastest-growing companies in 2014, 2015 and 2016. For more information, visit www.higheredgrowth.com.

HEG Is a 2017 Phoenix Best Place to Work for Third Consecutive Year

HEG 2017 Phoenix Best Place to Work



TEMPE, Ariz. (Dec. 12, 2017) – Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, has been named as a 2017 Phoenix Best Place to Work by the Phoenix Business Journal. Determined entirely by employee feedback, HEG was ranked #21 amongst Arizona businesses with up to 49 team members. This is the company’s third consecutive year on the prestigious list.


“We are honored to be named a top Phoenix workplace again,” said Frank Healy, President and CEO of HEG. “HEG places great emphasis on employee happiness, engagement and growth. To us, employee feedback is the greatest – and most important — marker of our company’s success. We’re extremely proud that our employees have placed us on the list of the Valley’s best workplaces for the third year in a row.”

In addition to being featured as a best workplace in the local market, HEG was recently named a 2017 Best Workplace in America by Inc. magazine. Of the 200 companies selected nationwide, the agency was one of five companies in Arizona and one of three in the Education sector honored.

“This was a big year for our company,” added Healy. “HEG celebrated its 10-year anniversary in 2017, so receiving local and national honors for our workplace is especially meaningful. From the very beginning, we put a great deal of thought into the kind of company we wanted to create for our employees. Such nominations show that we continue to cultivate a rewarding and inclusive workplace — a place where every employee has a seat at the table.”

The agency offers such best-in-class healthcare and company programs as LGBT partner benefits, generous maternity and paternity leave, profit-sharing and 401k company match plans. Its health and wellness initiatives include nutritious office snacks and subsidized gym memberships. Other office perks: flexible schedules – especially for volunteerism – generous vacation time, workplace pet policy, and a casual dress code.

More than 100 Arizona companies were honored at the Phoenix Business Journal’s 2017 Best Places to Work awards luncheon on Dec. 7, 2017 at the JW Marriott Phoenix Desert Ridge Resort and Spa. Established in 2003, the awards program recognizes local organizations that offer rewarding work environments. Through a third-party administered survey, employees provide direct feedback about a variety of criteria including team effectiveness, leadership, benefits, and workplace culture.

About Higher Ed Growth
Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and non-profit education clients. In addition to lead generation, HEG offers Master Vendor services, white label software solutions, inquiry management and compliance monitoring – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015, 2016 and 2017 by Phoenix Business Journal. The company was also featured as an Inc. magazine Best Workplace 2017 and on its list of the 5,000 fastest-growing companies in 2014, 2015 and 2016.

HEG Utilizes Qlik to Improve Delivery of Enrollment Data

The higher education marketing firm reduces latency and provides near real-time delivery of enrollment data to colleges, universities and contact center partners.

enrollment dataOctober 25, 2017Radnor, PA – Qlik®, a leader in data analytics, today announced that Higher Ed Growth (HEG), a full-service marketing agency specializing in post-secondary education, has chosen Qlik to analyze millions of rows of education inquiry data.

A decade-long leader in advanced enrollment data management and analytics, HEG experienced a fundamental shift with the introduction of its latest proprietary technology, EduMaximizer. Its all-in-one SaaS tool streamlines the inquiry generation process and supports all the needs of an education contact center. Launched in fall 2014, the company saw its client list and EduMaximizer integrations more than double. Inquiry data spiked more than 10-fold.

“From the moment EduMaximizer went live, the volume of inquiries pumped through our system exploded,” said Eric Flottmann, Chief Operating Officer of HEG. “It placed pressure on every part of our software package, including our entire data-warehousing model and all of the processes that fueled it.”

Evidence of the increased growth, HEG was named to the Inc. 5000 list of the fastest-growing companies for three consecutive years following EduMaximizer’s launch. The tool captured vast amounts of enrollment data — one table in the database was 119 million rows alone — and was taking hours to provide analysis. HEG required a business intelligence tool that could handle rapid growth while reducing latency, errors and strain on production databases.

“We always strive for superior business intelligence and that can’t happen with even hours-stale data,” said Flottmann. “Qlik has placed reports in our hands quicker than anything we’ve used before. We can act faster and provide our clients with actionable insights in near real-time to keep them ahead of the competition.”

It was also important for the company to continue to differentiate themselves from the competition. When EduMaximizer captured mass market share, it presented a unique challenge: HEG was now one of many companies represented by its proprietary software.

“We needed to add value — something we were able to do with Qlik,” added Flottmann. “Qlik was the only provider with both a front-end analytics dashboard and data-warehousing solution. In addition to the ease of a single system, Qlik’s multi-tenancy and dashboard customization offerings meant we could easily meet the needs of even our most advanced data users.”

HEG’s future plans include the development of Qlik apps for internal stakeholders and the extension of client reporting via third-party data sources, a strength of Qlik’s platform.

“Technology innovators such as Higher Ed Growth are constantly having to update and fine-tune tools and processes to stay at the forefront of the data revolution,” said Mike Saliter, VP, Industry Solutions and Global Accounts for Qlik. “We are pleased HEG has chosen Qlik to meet the growing data needs of the higher education sector, helping schools maintain profitability and reach better student outcomes in a world of heightened expectations.”

Read the case study here: https://blog.qlik.com/customer-spotlight-taking-the-lead-on-higher-ed-data 

About Higher Ed Growth

Higher Ed Growth (HEG) is a full-service marketing agency specializing in post-secondary education. HEG uses proprietary technology to deliver targeted enrollment leads to for-profit and non-profit education clients. In addition to lead generation, HEG offers Master Vendor services, white label software solutions, inquiry management, enrollment analytics, and paid search management – with the ultimate goal of boosting enrollment and retention numbers for clients. HEG was named one of the Best Places to Work in 2015 and 2016 by Phoenix Business Journal. The company was also featured as an Inc. Magazine Best Workplace 2017 and on its list of the 5,000 fastest-growing companies in 2014, 2015 and 2016.

About Qlik

Qlik® is the leading visual analytics platform and the pioneer of user-driven business intelligence. Its portfolio of cloud-based and on-premise solutions meets customers’ growing needs from reporting and self-service visual analysis to guided, embedded and custom analytics, regardless of where data is located. Customers using Qlik Sense®, QlikView® and Qlik Cloud®, gain meaning out of information from multiple sources, exploring the hidden relationships within data that lead to insights that ignite good ideas. Headquartered in Radnor, Pennsylvania, Qlik does business in more than 100 countries with over 40,000 customers globally.


CECU: Promoting Student Success in Higher Education

student success higher ed growth CECUBy Career.org

Making sure our students have the resources and support they need to succeed in their postsecondary education pursuits is an issue of paramount concern. Steve Gunderson, CECU president and CEO, and Joe Laskowski, managing partner and chief marketing officer at Higher Ed Growth, discussed this issue and how it relates to the future of success in higher education.


Student access, or enrollment, versus outcomes has been a topic of debate in recent years. There has been a transition of focus from enrollment to ensuring outcomes in the career education sector especially. Laskowski emphasizes balance of these two metrics. “While discussions have shifted toward student success due to new regulations and heightened expectations, there’s always going to be a strong and important connection between enrollments and outcomes,” he says. “It’s critical that the industry doesn’t focus so tightly on one end on the spectrum that they lose sight of the other. Quality enrollments truly start the path toward student success. Matching the right student to the right degree program and school significantly increases positive outcomes.”

“The most effective enrollment tool is local marketing that connects the school’s career programs with the community’s clear demand for skilled workers.  That said, some initiatives, such as dual enrollment, can help students get a head start on their degree programs and help them complete on time,” says Gunderson. “But we need to be realistic that in many states and communities, the high schools are not very welcoming to our sector. So this will not work in all cases.” Laskowski agrees: “Dual enrollment is an absolutely viable model for trade schools. It underscores the mission of being an affordable and quality option with top earnings potential.”

As far as open enrollments, Laskowski says that the practice has some benefits. “Students who might otherwise never attend college are given a chance to further their education and pursue their career goals,” he notes. “Colleges are able to focus on curriculum and student success.”

“In the past, schools in our sector grew too much, too fast while practicing open enrollment that allowed wide access to higher education,” says Gunderson. “The conversation around open enrollment should acknowledge that limiting enrollment could potentially prevent students who are most in need of an education from accessing it, while also striking a balance between access to higher education and ensuring that students are academically prepared to succeed in school and beyond is important to generating higher outcomes. Whether we like it, or it is best for the student, in today’s world it is all about student outcomes!”

Operational Costs and Branding

Private sector schools face the challenge of operating without subsidies. To compete with this and other challenges such as the “Free College Now” movement, Laskowski says establishing strong, solid brand reputations is important. He notes that while competition will always exist, institutions with strong reputations have a more solid foundation for success. “One of the ways to build a strong brand is to show a clear correlation between the value of the school’s degree and post-graduate earnings,” says Laskowski. In addition, Laskowski suggests highlighting degree programs that align with job trends and the skills gap, as well as working to engage students from the admissions and recruitment status to provide adequate support.

“While schools in other sectors of higher education have almost 50% of their costs funded by state and local governments, private sector career colleges do not have such resources,” says Gunderson. “Career schools are able to provide access and opportunities that are not available at other institutions, and highlighting those unique features make our schools competitive in the higher education landscape.  I have had many students tell me that the accelerated, focused academic delivery of our programs actually enables the student to begin earning a good salary much sooner than at other institutions.”


Student success can also be linked to retention and the tools that career colleges have to support and retain students through their programs. Laskowski notes that some approaches schools have taken to retain students include software that can reveal opportunities for increased retention, specifically noting self-placement programs and student progress tracking. Also helpful are student communities, says Laskowski, which can be based on academic goals and provide additional guidance.

“Retention leads to degrees and jobs! Establishing a framework for retention lays the ground for higher outcomes, better support, and overall a higher degree of success for both students and institutions,” says Gunderson. “Using relevant demographic and behavioral data to drive decisions can provide insights into where more support is needed to ensure that students are retained through completion.”

Laskowski also highlights the importance of using data in retention strategies. ““From increasing enrollments to maintaining steady retention, using the most accurate and up-to-the-minute data to drive decisions is always going to give colleges an edge,” he says. “Career colleges have long used data in enrollment marketing. Tools for retention further strengthen these efforts.”

Apprenticeships and Credentialing

One area where CECU has been focused on creating a framework for student success within schools is connecting apprenticeships to academic credit. “Academic credit for apprenticeships would give students good opportunities to get hands-on training, while directly connecting it to their degree program,” says Gunderson. “This provides an even wider avenue for students to complete their education successfully, on time, and with a well-rounded understanding of the industry they will be entering.”

Laskowski also sees the value of ideas such as credentialing, and acknowledges the industry-wide shift in accepting such programs. With good reason, he says: “It offers dual benefits to students and schools, and there’s a groundswell of interest from prospective students.”


In the end, says Gunderson, it really is all about successful placement. “Helping students get a career in their chosen industry is the biggest challenge but most important aspect of measuring success,” he says. “We work hard to provide quality educational programs so that students can be marketable candidates for sustainable, fulfilling jobs. Supporting them through the placement process is crucial – from employer partnerships to career fairs to an active and helpful campus career center, there are many ways institutions can work to ensure that framework is there to help students achieve their career goals.” Laskowski touches on the importance of making sure students are placed in the degree program at the right school for them, as well. “It can be a complex and costly process to match the right students to the right schools and degree programs. The most successful schools often have two things in common: expert marketing partners and technology,” Laskowski says. “It means the recruitment process is streamlined to reduce inefficiencies — placing resources in student hands as quickly as possible — minimize errors and maintain compliance.”

Promoting the success of career colleges and their students is an additional, and integral, facet of communicating with policymakers and the media. “Those in the government and the media are typically more interested in student success, not specific school success,” says Gunderson. “This has implications for school strategies in that they should shift their focus to highlighting the success of their students and graduates, using these stories to communicate the importance of career colleges and showing how an education from career education institutions can truly change lives.”

Laskowski says that because of this, schools should be even more focused on improving outcomes and generating more success stories to share. “Today, all schools should be looking for ways to improve that end game.  Many are moving to boot camps and others are moving to ISA models (Income Sharing Agreements) where the students don’t pay a dime until they are employed,” he says. “The industry has shifted and those that would like to ensure their longevity must follow suit.”

Read the full piece at: https://www.career.org/news/promoting-student-success-in-higher-education

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